Sandra Rothenberger
Sandra Rothenberger
Professor of Strategic Marketing
Bestätigte E-Mail-Adresse bei ulb.ac.be - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Measuring the relative importance of service dimensions in the formation of price satisfaction and service satisfaction: A case study in the hotel industry
K Matzler, B Renzl, S Rothenberger
Scandinavian Journal of Hospitality and Tourism 6 (3), 179-196, 2006
1362006
Understanding the role of complaint handling on consumer loyalty in service relationships
S Rothenberger, D Grewal, GR Iyer
Journal of Relationship Marketing 7 (4), 359-376, 2008
582008
Antezedenten und Konsequenzen der Preiszufriedenheit
S Rothenberger, HH Hinterhuber
Erfolgsfaktor Innovation, 227-247, 2005
442005
Fairness through transparency: The influence of price transparency on consumer perceptions of price fairness
S Rothenberger
Work. Pap. CEB 15, 1-37, 2015
272015
Effektives Kundenwertmanagement im Tourismus
HH Hinterhuber, K Matzler, H Pechlaner, S Rothenberger
ESV-Verlag 1, 3-28, 2004
112004
Effektives Kundenwertmanagement im Tourismus
HH Hinterhuber, K Matzler, H Pechlaner, S Rothenberger
ESV-Verlag 1, 3-28, 2004
112004
Is advertising for losers? An empirical study from a value creation and value capturing perspective
K Tackx, S Rothenberger, P Verdin
European Management Journal 35 (3), 327-335, 2017
102017
Immaterielle Vermögenswerte
K Matzler, H Hinterhuber, B Renzl, S Tothenberger
Handbuch der intangible Assets, Berlin, 2006
92006
Pricing perspectives: marketing and management implications of new theories and applications
S Rothenberger, F Siems
Palgrave Macmillan, 2008
72008
Measuring the relative importance of service dimensions in theformation of price satisfaction and service: A case study in the Hospitality and Hotel Industry
S Rothenberger
Scandinavian Journal of Hospitality and Tourism 6 (3), 179-196, 2006
62006
Wissensbilanzierung an Universitäten
B Renzl, K Matzler, E Huemer, S Rothenberger
Immaterielle Vermögenswerte. Handbuch der intangible Assets 1, 2006
62006
Führung und Strategie verbinden
HH Hinterhuber, S Rothenberger
Frankfurter Allgemeine Zeitung 6, 2006, 2006
52006
Unternehmenskultur und Innovationserfolg in Klein-und Mittelunternehmen: Ergebnisse einer empirischen Studie
K Matzler, B Renzl, S Rothenberger
Erfolg durch Innovation: Perspektiven für den Tourismus-und …, 2005
52005
Die Problematik bei der Berechnung des Customer Lifetime Values
S Rothenberger
Werte schaffen, 465-480, 2003
42003
Impacts of Price Transparency on Consumer Price Fairness Perspections and Behavioral Intentions
G Iyer, D Grewal, S Rothenberger
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017
32017
Online complaint handling: the effects of politeness and grammaticality upon perceived professionalism and loyalty
PN Schwab, S Rothenberger
Working Papers CEB 15, 2015
22015
Exploring the Role of Information and Trust in Price Fairness Judgments
S Rothenberge, D Grewal, G Iyer
Pricing Perspectives, 147-158, 2008
22008
Developing a leadership company-from leadership behavior to leadership responsibilities
S Rothenberger
Problems and perspectives in management, 56-63, 2008
22008
Online complaint handling practices and the role of politeness in firm-customer interactions
PN Schwab
Université libre de Bruxelles, 2015
12015
Strategic and operational issues in implementing a CRM tool
S Rothenberger
International Journal of Business Environment 1 (4), 462-475, 2007
12007
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