Kenneth C Wilbur
Kenneth C Wilbur
Professor, Rady School of Management, University of California, San Diego
Verified email at ucsd.edu - Homepage
Title
Cited by
Cited by
Year
A two-sided, empirical model of television advertising and viewing markets
KC Wilbur
Marketing science 27 (3), 356-378, 2008
3652008
Click fraud
KC Wilbur, Y Zhu
Marketing Science 28 (2), 293-308, 2009
1802009
How the digital video recorder (DVR) changes traditional television advertising
KC Wilbur
Journal of Advertising 37 (1), 143-149, 2008
1632008
Television advertising and online search
M Joo, KC Wilbur, B Cowgill, Y Zhu
Management Science 60 (1), 56-73, 2014
1302014
Television advertising and online shopping
J Liaukonyte, T Teixeira, KC Wilbur
Marketing Science 34 (3), 311-330, 2015
1142015
Hybrid Advertising Auctions
Y Zhu, KC Wilbur
Marketing Science 30 (2), 249-273, 2011
822011
Effects of TV advertising on keyword search
M Joo, KC Wilbur, Y Zhu
International Journal of Research in Marketing 33 (3), 508-523, 2016
64*2016
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...
Marketing Letters 21 (3), 273-285, 2010
642010
Should ad spending increase or decrease before a recall announcement? The marketing–finance interface in product-harm crisis management
H Gao, J Xie, Q Wang, KC Wilbur
Journal of Marketing 79 (5), 80-99, 2015
592015
Correcting audience externalities in television advertising
KC Wilbur, L Xu, D Kempe
Marketing Science 32 (6), 892-912, 2013
432013
Distribution and market share
KC Wilbur, PW Farris
Journal of Retailing 90 (2), 154-167, 2014
342014
The Effectiveness of Post-Release Movie Advertising
AD Rennhoff, KC Wilbur
International Journal of Advertising, 2010
332010
Structural models of complementary choices
S Berry, A Khwaja, V Kumar, A Musalem, KC Wilbur, G Allenby, B Anand, ...
Marketing Letters 25 (3), 245-256, 2014
292014
Effects of advertising and product placement on television audiences
KC Wilbur, MS Goeree, G Ridder
Available at SSRN 1151507, 2008
282008
Local media ownership and media quality
AD Rennhoff, KC Wilbur
Information Economics and Policy 24 (3-4), 231-242, 2012
242012
Price advertising by manufacturers and dealers
L Xu, KC Wilbur, S Siddarth, JM Silva-Risso
Management Science 60 (11), 2816-2834, 2014
212014
Market-based measures of viewpoint diversity
AD Rennhoff, KC Wilbur
Information Economics and Policy 26, 1-11, 2014
19*2014
Advertising content and television advertising avoidance
KC Wilbur
Journal of Media Economics 29 (2), 51-72, 2016
172016
Immediate responses of online brand search and price search to tv ads
RY Du, L Xu, KC Wilbur
Journal of Marketing 83 (4), 81-100, 2019
15*2019
Advertising and brand attitudes: Evidence from 575 brands over five years
RY Du, M Joo, KC Wilbur
Quantitative Marketing and Economics 17 (3), 257-323, 2019
72019
The system can't perform the operation now. Try again later.
Articles 1–20