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Caroline Bingxin Li
Caroline Bingxin Li
Assistant Professor of Marketing, Daniels College of Business, University of Denver
Bestätigte E-Mail-Adresse bei du.edu
Titel
Zitiert von
Zitiert von
Jahr
How knowledge affects radical innovation: Knowledge base, market knowledge acquisition, and internal knowledge sharing
KZ Zhou, CB Li
Strategic management journal 33 (9), 1090-1102, 2012
10192012
How strategic orientations influence the building of dynamic capability in emerging economies
KZ Zhou, CB Li
Journal of Business Research 63 (3), 224-231, 2010
6802010
How does strategic orientation matter in Chinese firms?
KZ Zhou, CB Li
Asia Pacific Journal of Management 24 (4), 447-466, 2007
1982007
Achieving superior financial performance in China: differentiation, cost leadership, or both?
CB Li, JJ Li
Journal of international Marketing 16 (3), 1-22, 2008
1662008
A path analysis of greenwashing in a trust crisis among Chinese energy companies: The role of brand legitimacy and brand loyalty
R Guo, L Tao, CB Li, T Wang
Journal of Business Ethics 140 (3), 523-536, 2017
922017
Do business and political ties differ in cultivating marketing channels for foreign and local firms in China?
MC Dong, CB Li, DK Tse
Journal of International Marketing 21 (1), 39-56, 2013
732013
Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective
R Guo, W Zhang, T Wang, CB Li, L Tao
Industrial Marketing Management 72, 127-137, 2018
512018
Does customer participation hurt new product development performance? Customer role, product newness, and conflict
L Wang, JL Jin, KZ Zhou, CB Li, E Yin
Journal of Business Research 109, 246-259, 2020
362020
Corrigendum to “Timely or Considered? Brand trust repair strategies and mechanism after greenwashing in China-from a legitimacy perspective”[INDUSTRIAL MARKETING MANAGEMENT …
R Guo, W Zhang, T Wang, CB Li, L Tao
Industrial Marketing Management 82, 309, 2019
2019
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