| Market orientation: toward an integrated framework RA Heiens Academy of Marketing Science Review 1 (1), 1-4, 2000 | 217 | 2000 |
| Subjective age: A test of five hypotheses RE Goldsmith, RA Heiens The gerontologist 32 (3), 312-317, 1992 | 187 | 1992 |
| The contribution of product quality to competitive advantage: impacts on systematic variance and unexplained variance in returns M Kroll, P Wright, RA Heiens Strategic Management Journal 20 (4), 375-384, 1999 | 178 | 1999 |
| The contribution of intangible assets and expenditures to shareholder value RA Heiens, RT Leach, LC McGrath Journal of Strategic Marketing 15 (2-3), 149-159, 2007 | 81 | 2007 |
| Categories of customer loyalty: An application of the customer loyalty classification framework in the fast food hamburger market RA Heiens, LP Pleshko Journal of Food Products Marketing 3 (1), 1-12, 1996 | 70 | 1996 |
| Customer satisfaction and loyalty in the Kuwaiti retail services market: why are satisfied buyers not always loyal buyers? LP Pleshko, RA Heiens The International Review of Retail, Distribution and Consumer Research 25 (1 …, 2015 | 53 | 2015 |
| A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to profit performance? RA Heiens, LP Pleshko Management and Marketing 6 (1), 19, 2011 | 48 | 2011 |
| The contemporary product-market strategy grid and the link to market orientation and profitability LP Pleshko, RA Heiens Journal of Targeting, Measurement and Analysis for Marketing 16, 108-114, 2008 | 48 | 2008 |
| Two-way interactive television: An emerging technology for university level business school instruction RA Heiens, DB Hulse Journal of Education for Business 72 (2), 74-77, 1996 | 38 | 1996 |
| The impact of strategic consistency on market share and ROA L P. Pleshko, R A. Heiens, P Peev International Journal of Bank Marketing 32 (3), 176-193, 2014 | 29 | 2014 |
| A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to share performance? LP Pleshko, RA Heiens Academy of Banking Studies Journal 10 (1), 2011 | 21 | 2011 |
| The market share impact of the fit between market leadership efforts and overall strategic aggressiveness LP Pleshko, RA Heiens Business and Economics Research Journal 3 (3), 1, 2012 | 16 | 2012 |
| EXAMINING THE EFFECTS OF STRATEGIC MARKETING INITIATIVE AND FIRST-MOVER EFFORTS ON MARKET SHARE PERFORMANCE. R Heiens, L Pleshko, R Leach Marketing Management Journal 14 (1), 2004 | 16 | 2004 |
| Customer-focus or competitor-focus? A financial services example LP Pleshko, RA Heiens Journal of Professional Services Marketing 20 (2), 19-32, 2000 | 14 | 2000 |
| Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study R Narayanaswamy, RA Heiens International Journal of Electronic Marketing and Retailing 13 (1), 65-82, 2022 | 13 | 2022 |
| A comparison of the relationship marketing outcomes of SMEs vs large enterprises in the Kuwait fast food industry RA Heiens, LP Pleshko, AA Ahmed British food journal 121 (10), 2442-2453, 2019 | 13 | 2019 |
| The impact of intangible assets and expenditures on holding period returns in the pharmaceutical industry RA Heiens, LC McGrath, RT Leach Journal of medical marketing 8 (2), 151-158, 2008 | 13 | 2008 |
| A preliminary examination of patient loyalty: an application of the customer loyalty classification framework in the health care industry RA Heiens, LP Pleshko Journal of Hospital Marketing 11 (2), 105-114, 1996 | 13 | 1996 |
| Beware the Internet panacea: how tried and true strategy got sidelined LC McGrath, RA Heiens Journal of Business Strategy 24 (6), 24-28, 2003 | 11 | 2003 |
| A methodology towards measuring the strategic profile of first-mover firms in industrial markets LP Pleshko, RA Heiens, LC McGrath Academy of Marketing Studies Journal 6 (1), 1-7, 2002 | 9 | 2002 |
