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Richard Heiens
Richard Heiens
Bestätigte E-Mail-Adresse bei uscb.edu
Titel
Zitiert von
Zitiert von
Jahr
Market orientation: toward an integrated framework
RA Heiens
Academy of Marketing Science Review 1 (1), 1-4, 2000
2012000
Subjective age: A test of five hypotheses
RE Goldsmith, RA Heiens
The gerontologist 32 (3), 312-317, 1992
1751992
The contribution of product quality to competitive advantage: impacts on systematic variance and unexplained variance in returns
M Kroll, P Wright, RA Heiens
Strategic Management Journal 20 (4), 375-384, 1999
1691999
The contribution of intangible assets and expenditures to shareholder value
RA Heiens, RT Leach, LC McGrath
Journal of Strategic Marketing 15 (2-3), 149-159, 2007
662007
Categories of customer loyalty: An application of the customer loyalty classification framework in the fast food hamburger market
RA Heiens, LP Pleshko
Journal of Food Products Marketing 3 (1), 1-12, 1996
601996
Customer satisfaction and loyalty in the Kuwaiti retail services market: why are satisfied buyers not always loyal buyers?
LP Pleshko, RA Heiens
The International Review of Retail, Distribution and Consumer Research 25 (1 …, 2015
432015
A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to profit performance?
RA Heiens, LP Pleshko
Management and Marketing 6 (1), 19, 2011
412011
The contemporary product-market strategy grid and the link to market orientation and profitability
LP Pleshko, RA Heiens
Journal of Targeting, Measurement and Analysis for Marketing 16 (2), 108-114, 2008
412008
Two-way interactive television: An emerging technology for university level business school instruction
RA Heiens, DB Hulse
Journal of Education for Business 72 (2), 74-77, 1996
361996
The impact of strategic consistency on market share and ROA
LP Pleshko, RA Heiens, P Peev
International Journal of Bank Marketing, 2014
242014
A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to share performance?
LP Pleshko, RA Heiens
Academy of Banking Studies Journal 10 (1), 2011
152011
EXAMINING THE EFFECTS OF STRATEGIC MARKETING INITIATIVE AND FIRST-MOVER EFFORTS ON MARKET SHARE PERFORMANCE.
R Heiens, L Pleshko, R Leach
Marketing Management Journal 14 (1), 2004
152004
Customer-focus or competitor-focus? A financial services example
LP Pleshko, RA Heiens
Journal of Professional Services Marketing 20 (2), 19-32, 2000
152000
The market share impact of the fit between market leadership efforts and overall strategic aggressiveness
LP Pleshko, RA Heiens
Business and Economics Research Journal 3 (3), 1, 2012
142012
Beware the Internet panacea: how tried and true strategy got sidelined
LC McGrath, RA Heiens
Journal of Business Strategy, 2003
112003
A methodology towards measuring the strategic profile of first-mover firms in industrial markets
LP Pleshko, RA Heiens, LC McGrath
Academy of Marketing Studies Journal 6 (1), 1-7, 2002
112002
The impact of intangible assets and expenditures on holding period returns in the pharmaceutical industry
RA Heiens, LC McGrath, RT Leach
Journal of medical marketing 8 (2), 151-158, 2008
102008
A preliminary examination of patient loyalty: An application of the customer loyalty classification framework in the health care industry
RA Heiens, LP Pleshko
Journal of Hospital Marketing 11 (2), 105-114, 1996
101996
An empirical examination of patient loyalty: An application of the customer loyalty classification framework to the healthcare industry
LP Pleshko, RA Heiens
Journal of Customer Service in Marketing and Management 11 (2), 105-114, 1997
91997
A comparison of the relationship marketing outcomes of SMEs vs large enterprises in the Kuwait fast food industry
RA Heiens, LP Pleshko, AA Ahmed
British Food Journal, 2019
82019
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