Yongchuan Bao
Zitiert von
Zitiert von
Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
Y Bao, Y Bao, S Sheng
Journal of Business Research 64 (2), 220-226, 2011
Managing knowledge leakage in strategic alliances: The effects of trust and formal contracts
X Jiang, M Li, S Gao, Y Bao, F Jiang
Industrial Marketing Management 42 (6), 983-991, 2013
External learning, market dynamics, and radical innovation: Evidence from China's high-tech firms
Y Bao, X Chen, KZ Zhou
Journal of Business Research 65 (8), 1226-1233, 2012
Partner trustworthiness, knowledge flow in strategic alliances, and firm competitiveness: A contingency perspective
X Jiang, Y Bao, Y Xie, S Gao
Journal of business research 69 (2), 804-814, 2016
Organizational resistance to performance‐enhancing technological innovations: a motivation‐threat‐ability framework
Y Bao
Journal of Business & Industrial Marketing, 2009
To sell or not to sell: Exploring sellers' trust and risk of chargeback fraud in cross‐border electronic commerce
Y Guo, Y Bao, BJ Stuart, K Le‐Nguyen
Information Systems Journal 28 (2), 359-383, 2018
Outside-in marketing capability and firm performance
J Mu, Y Bao, T Sekhon, J Qi, E Love
Industrial Marketing Management 75, 37-54, 2018
Network-based market knowledge and product innovativeness
Y Bao, S Sheng, KZ Zhou
Marketing Letters 23 (1), 309-324, 2012
Linking network ties to entrepreneurial opportunity discovery and exploitation: the role of affective and cognitive trust
S Ren, R Shu, Y Bao, X Chen
International Entrepreneurship and Management Journal 12 (2), 465-485, 2016
Assessing quality perception of private labels: Intransient cues and consumer characteristics
Y Bao, S Sheng, Y Bao, D Stewart
Journal of Consumer Marketing, 2011
Do resource differences between manufacturers and suppliers help or hinder product innovation of manufacturers? The moderating role of trust and contracts
Y Bao, Y Li, C Pang, Y Bao, X Yi
Industrial Marketing Management 64, 79-90, 2017
Identifying the tacit entrepreneurial opportunity of latent customer needs in an emerging economy: The effects of experiential market learning versus vicarious market learning
Y Bao, Z Wei, A Di Benedetto
Strategic Entrepreneurship Journal 14 (3), 444-469, 2020
Understanding cross‐product purchase intention in an IT brand extension context
Y Guo, Y Zhu, SJ Barnes, Y Bao, X Li, K Le‐Nguyen
Psychology & Marketing 35 (6), 392-411, 2018
Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China
F Zhu, Z Wei, Y Bao, S Zou
International Business Review 28 (6), 101594, 2019
Outsourcer knowledge protection, psychological contract schema, and project performance: a vendor's perspective
Z Wei, Z Du, Y Bao
IEEE Transactions on Engineering Management 65 (1), 128-140, 2017
Flexible new product development processes and appropriability: Intellectual property and first-mover
Y Lee, CS John, EA Fong, Y Bao
International Journal of Innovation Management 22 (01), 1850002, 2018
Determinants of new product development speed in China: A strategy tripod perspective
Y Bao, Z Su, CH Noble
Technovation 106, 102291, 2021
Addressing AACSB global and technology requirements: Exploratory assessment of a marketing management assignment
S Greene, Y Bao
Journal of Teaching in International Business 20 (4), 272-292, 2009
Does more CEO ambivalence lead to higher organizational ambidexterity? A paradoxical perspective
Y Bao, W Yuan, Y Bao, B Olson
IEEE Transactions on Engineering Management, 2020
Invest Heavily and Symmetrically: The Impact of Specific Investment on the Performance of R&D Collaboration
Z Su, Y Bao
IEEE Transactions on Engineering Management, 2019
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