| Shades of meaning: The effect of color and flavor names on consumer choice EG Miller, BE Kahn Journal of consumer research 32 (1), 86-92, 2005 | 143 | 2005 |
| Promoting positive change: Advancing the food well-being paradigm MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ... Journal of Business Research 66 (8), 1211-1218, 2013 | 139 | 2013 |
| Consumer wait management strategies for negative service events: a coping approach EG Miller, BE Kahn, MF Luce Journal of Consumer Research 34 (5), 635-648, 2008 | 84 | 2008 |
| Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale S Joo, EG Miller, JS Fink Journal of Business Research 98, 236-249, 2019 | 81 | 2019 |
| Moralities in food and health research S Askegaard, N Ordabayeva, P Chandon, T Cheung, Z Chytkova, Y Cornil, ... Journal of Marketing Management 30 (17-18), 1800-1832, 2014 | 74 | 2014 |
| Moralities in Food and Health Research S Askegaard, N Ordabayeva, P Chandon, T Cheung, Z Chytkova, Y Cornil, ... Journal of Marketing Management 30 (17/18), 1800-1832, 2014 | 74 | 2014 |
| Monetary incentives and mood MG Meloy, JE Russo, EG Miller Journal of Marketing Research 43 (2), 267-275, 2006 | 72 | 2006 |
| Social media as complementary consumption: The relationship between consumer empowerment and social interactions in experiential and informative contexts M Yuksel, GR Milne, EG Miller Journal of Consumer Marketing, 2016 | 71 | 2016 |
| Transforming consumer health DL Scammon, PA Keller, PA Albinsson, S Bahl, JR Catlin, KL Haws, ... Journal of Public Policy & Marketing 30 (1), 14-22, 2011 | 71 | 2011 |
| Transforming Consumer Health EG Miller, PA Keller, DL Scammon, PA Albinsson, S Bahl, JR Catlin, ... Journal of Public Policy & Marketing 30 (Spring), 14-22, 2011 | 71* | 2011 |
| The quest for eating right: Advancing food well-being MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ... Journal of Research for Consumers 19, 1-12, 2011 | 45 | 2011 |
| Procrastinators’ online experience and purchase behavior SHA Zanjani, GR Milne, EG Miller Journal of the Academy of Marketing Science 44 (5), 568-585, 2016 | 42 | 2016 |
| Children's use of on‐package nutritional claim information EG Miller, K Seiders, M Kenny, ME Walsh Journal of Consumer Behaviour 10 (3), 122-132, 2011 | 40 | 2011 |
| Goal Reversion in Consumer Choice KA Carlson, MG Meloy, EG Miller Journal of Consumer Research 39 (5), 918-930, 2013 | 35 | 2013 |
| Understanding emotional reactions for negative services: the impact of efficacy beliefs and stage in process E Gelfand Miller, MF Luce, BE Kahn, EF Conant Journal of Service Research 12 (1), 87-99, 2009 | 31 | 2009 |
| Social media services branding: The use of corporate brand names K Swani, GR Milne, EG Miller Journal of Business Research 125, 785-797, 2021 | 27 | 2021 |
| Vulnerable maximizers: The role of decision difficulty. K Kim, EG Miller Judgment & Decision Making 12 (5), 2017 | 15 | 2017 |
| Rise up: Understanding youth social entrepreneurs and their ecosystems MG Bublitz, LN Chaplin, LA Peracchio, AD Cermin, M Dida, JE Escalas, ... Journal of Public Policy & Marketing 40 (2), 206-225, 2021 | 12 | 2021 |
| The mitigating role of holistic thinking on choice overload ID Benoit, EG Miller Journal of Consumer Marketing, 2017 | 12 | 2017 |
| Understanding bad-boy celebrity endorser effectiveness: The fantasy-based relationship, hedonic consumption, and congruency model D Bennett, W Diamond, E Miller, J Williams Journal of Current Issues & Research in Advertising 41 (1), 1-19, 2020 | 8 | 2020 |
