Seung Hwan (Mark) Lee
Seung Hwan (Mark) Lee
Verified email at ryerson.ca
Title
Cited by
Cited by
Year
The role of network centrality in the flow of consumer influence
SHM Lee, J Cotte, TJ Noseworthy
Journal of Consumer Psychology 20 (1), 66-77, 2010
1202010
The effects of ad context and gender on the identification of visually incongruent products
TJ Noseworthy, J Cotte, SH Lee
Journal of Consumer Research 38 (2), 358-375, 2011
662011
The effect of relational age on older Canadian employees' perceptions of human resource practices and sense of worth to their organization
M Armstrong-Stassen, S Hwan
The International Journal of Human Resource Management 20 (8), 1753-1769, 2009
642009
Post-purchase consumer regret: Conceptualization and development of the PPCR scale
SH Lee, J Cotte
ACR North American Advances, 2009
622009
Virtual reality and implications for destination marketing
T Griffin, J Giberson, SHM Lee, D Guttentag, M Kandaurova, K Sergueeva, ...
592017
Assessing Google Cardboard virtual reality as a content delivery system in business classrooms
SH Lee, K Sergueeva, M Catangui, M Kandaurova
Journal of Education for Business 92 (4), 153-160, 2017
392017
Student perceptions of benefits and challenges of peer mentoring programs: Divergent perspectives from mentors and mentees
F Gunn, SH Lee, M Steed
Marketing Education Review 27 (1), 15-26, 2017
372017
Brand identity fit in co-branding
N Xiao, SHM Lee
European Journal of Marketing, 2014
342014
Embodied cognition and social consumption: Self-regulating temperature through social products and behaviors
SHM Lee, JD Rotman, AW Perkins
Journal of Consumer Psychology 24 (2), 234-240, 2014
302014
Learning the ShamWow: Creating infomercials to teach the AIDA model
SH Lee, KD Hoffman
Marketing Education Review 25 (1), 9-14, 2015
292015
The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion
M Kandaurova, SHM Lee
Journal of Business Research 100, 571-580, 2019
272019
A CIT investigation of disruptive student behaviors: the students' perspective
KD Hoffman, SH Lee
Marketing Education Review 24 (2), 115-126, 2014
212014
A two-wave study of self-monitoring personality, social network churn, and in-degree centrality in close friendship and general socializing networks
A Bhardwaj, I Qureshi, AM Konrad, SH Lee
Group & Organization Management 41 (4), 526-559, 2016
202016
The role of consumers' network positions on information-seeking behavior of experts and novices: A power perspective
SHM Lee
Journal of Business Research 67 (1), 2853-2859, 2014
192014
Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions
E Baek, HJ Choo, SHM Lee
Journal of Business Research 88, 91-101, 2018
182018
The warmth of our regrets: Managing regret through physiological regulation and consumption
JD Rotman, SHM Lee, AW Perkins
Journal of Consumer Psychology 27 (2), 160-170, 2017
182017
Proactive personality heterophily and the moderating role of proactive personality on network centrality and psychological outcomes: A longitudinal study
SHM Lee, I Qureshi, AM Konrad, A Bhardwaj
Journal of Business and Psychology 29 (3), 381-395, 2014
182014
Ethics and expertise: A social networks perspective
SHM Lee
Journal of Business Ethics 118 (3), 607-621, 2013
172013
What do students think about group work in business education? An investigation into the benefits, challenges, and student-suggested solutions
SH Lee, D Smith, K Sergueeva
Journal of education for business 91 (7), 380-386, 2016
152016
The" Iron Inventor": Using creative problem solving to spur student creativity
SH Lee, KD Hoffman
Marketing Education Review 24 (1), 69-74, 2014
132014
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