Seung Hwan (Mark) Lee
Seung Hwan (Mark) Lee
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The role of network centrality in the flow of consumer influence
SHM Lee, J Cotte, TJ Noseworthy
Journal of Consumer Psychology 20 (1), 66-77, 2010
The effects of ad context and gender on the identification of visually incongruent products
TJ Noseworthy, J Cotte, SH Lee
Journal of Consumer Research 38 (2), 358-375, 2011
The effect of relational age on older Canadian employees' perceptions of human resource practices and sense of worth to their organization
M Armstrong-Stassen, S Hwan
The International Journal of Human Resource Management 20 (8), 1753-1769, 2009
Post-purchase consumer regret: Conceptualization and development of the PPCR scale
SH Lee, J Cotte
ACR North American Advances, 2009
Virtual reality and implications for destination marketing
T Griffin, J Giberson, SHM Lee, D Guttentag, M Kandaurova, K Sergueeva, ...
Assessing Google Cardboard virtual reality as a content delivery system in business classrooms
SH Lee, K Sergueeva, M Catangui, M Kandaurova
Journal of Education for Business 92 (4), 153-160, 2017
Student perceptions of benefits and challenges of peer mentoring programs: Divergent perspectives from mentors and mentees
F Gunn, SH Lee, M Steed
Marketing Education Review 27 (1), 15-26, 2017
Brand identity fit in co-branding
N Xiao, SHM Lee
European Journal of Marketing, 2014
Embodied cognition and social consumption: Self-regulating temperature through social products and behaviors
SHM Lee, JD Rotman, AW Perkins
Journal of Consumer Psychology 24 (2), 234-240, 2014
Learning the ShamWow: Creating infomercials to teach the AIDA model
SH Lee, KD Hoffman
Marketing Education Review 25 (1), 9-14, 2015
The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion
M Kandaurova, SHM Lee
Journal of Business Research 100, 571-580, 2019
A CIT investigation of disruptive student behaviors: the students' perspective
KD Hoffman, SH Lee
Marketing Education Review 24 (2), 115-126, 2014
A two-wave study of self-monitoring personality, social network churn, and in-degree centrality in close friendship and general socializing networks
A Bhardwaj, I Qureshi, AM Konrad, SH Lee
Group & Organization Management 41 (4), 526-559, 2016
The role of consumers' network positions on information-seeking behavior of experts and novices: A power perspective
Journal of Business Research 67 (1), 2853-2859, 2014
Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions
E Baek, HJ Choo, SHM Lee
Journal of Business Research 88, 91-101, 2018
The warmth of our regrets: Managing regret through physiological regulation and consumption
JD Rotman, SHM Lee, AW Perkins
Journal of Consumer Psychology 27 (2), 160-170, 2017
Proactive personality heterophily and the moderating role of proactive personality on network centrality and psychological outcomes: A longitudinal study
SHM Lee, I Qureshi, AM Konrad, A Bhardwaj
Journal of Business and Psychology 29 (3), 381-395, 2014
Ethics and expertise: A social networks perspective
Journal of Business Ethics 118 (3), 607-621, 2013
What do students think about group work in business education? An investigation into the benefits, challenges, and student-suggested solutions
SH Lee, D Smith, K Sergueeva
Journal of education for business 91 (7), 380-386, 2016
The" Iron Inventor": Using creative problem solving to spur student creativity
SH Lee, KD Hoffman
Marketing Education Review 24 (1), 69-74, 2014
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