| H2H Management: Putting Trust and Brand in Focus P Kotler, W Pfoertsch, U Sponholz, K Sulaj An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human …, 2024 | 4 | 2024 |
| Integrating Artificial Intelligence with Customer Experience in Banking: An Empirical Study on how Chatbots and Virtual Assistants Enhance Empathy W Pfoertsch, K Sulaj 2023 International Conference on Computing, Networking, Telecommunications …, 2023 | 2 | 2023 |
| An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-human Marketing Effectively P Kotler, W Pfoertsch, U Sponholz, K Sulaj Springer, 2024 | 1 | 2024 |
| Inventory Cost Flow Assumptions And Limitations Of LIFO: A Case Study Of A Manufacturing Firm In Albania K Sulaj European Journal of Accounting, Auditing and Finance Research 11 (5), 39-70, 2023 | 1 | 2023 |
| Rethinking Operative Marketing: The H2H Process P Kotler, W Pfoertsch, U Sponholz, K Sulaj An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human …, 2024 | | 2024 |
| Finding Meaning in a Troubled World P Kotler, W Pfoertsch, U Sponholz, K Sulaj An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human …, 2024 | | 2024 |
| The New Paradigm: H2H Marketing P Kotler, W Pfoertsch, U Sponholz, K Sulaj An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human …, 2024 | | 2024 |
| H2H Mindset: The Basis P Kotler, W Pfoertsch, U Sponholz, K Sulaj An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human …, 2024 | | 2024 |
| Introducing 5Es Marketing-Mix: A New Framework for Effective Marketing in the Digital Age K Sulaj, W Pfoertsch Academy of Strategic Management Journal 23 (2), 1-15, 2024 | | 2024 |
| Lajthiza Water Company: Development in Albania’s Domestic Market and Expansion to International Markets K Sulaj, W Pfoertsch SAGE Publications: SAGE Business Cases Originals, 2024 | | 2024 |
| Purchasing Behavior: Empirical Analysis of Brand Factors Influencing Consumers of Bottled Water In Albania K Sulaj, W Pfoertsch European Journal of Marketing and Economics 6 (2), 166-181, 2023 | | 2023 |
| The Impact Of Brand Performance and Brand Response on Consumer Satisfaction: How do Brand Performance and Brand Response Influence Consumer Satisfaction When Purchasing Bottled … W Pfoertsch, K Sulaj GLOBAL JOURNAL OF MANAGEMENT AND MARKETING 7 (1), 19-32, 2023 | | 2023 |
| BOTTLED WATER AND CUSTOMERS’SATISFACTION: HOW DOES BRAND PERFORMANCE AND BRAND RESPONSE INFLUENCE CONSUMER SATISFACTION OF BOTTLED WATER USAGE IN DURRES, ALBANIA? W Pfoertsch, K Sulaj, K Kasharaj Copyright 2022 by Institute for Global Business Research, Nashville, TN, USA …, 2022 | | 2022 |
| An Instructor’s Manual to H2H Marketing Case Studies P Kotler, W Pfoertsch, U Sponholz, K Sulaj | | |
| BOTTLED WATER AND CUSTOMERS’SATISFACTION K Sulaj, K Kasharaj | | |
Waldemar PfoertschCIIM Business School, University of LimassolBestätigte E-Mail-Adresse bei uol.ac.cy
