Esther Rozendaal
Esther Rozendaal
Senior Assistant Professor of Communication Science, Radboud University Nijmegen
Verified email at
Cited by
Cited by
Reconsidering advertising literacy as a defense against advertising effects
E Rozendaal, MA Lapierre, EA Van Reijmersdal, M Buijzen
Media Psychology 14 (4), 333-354, 2011
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
EA Van Reijmersdal, E Rozendaal, M Buijzen
Journal of Interactive Marketing 26 (1), 33-42, 2012
Comparing children's and adults' cognitive advertising competences in the Netherlands
E Rozendaal, M Buijzen, P Valkenburg
Journal of Children and Media 4 (1), 77-89, 2010
Children’s understanding of advertisers’ persuasive tactics
E Rozendaal, M Buijzen, P Valkenburg
International Journal of Advertising 30 (2), 329-350, 2011
Do children's cognitive advertising defenses reduce their desire for advertised products?
E Rozendaal, M Buijzen, P Valkenburg
Communications 34 (3), 287-303, 2009
Children's responses to advertising in social games
E Rozendaal, N Slot, EA van Reijmersdal, M Buijzen
Journal of Advertising 42 (2-3), 142-154, 2013
Development and validation of a survey instrument to measure children's advertising literacy
E Rozendaal, SJ Opree, M Buijzen
Media Psychology 19 (1), 72-100, 2016
Disclosing the persuasive nature of advergames: Moderation effects of mood on brand responses via persuasion knowledge
EA Van Reijmersdal, N Lammers, E Rozendaal, M Buijzen
International Journal of Advertising 34 (1), 70-84, 2015
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: a future research agenda
L Hudders, P De Pauw, V Cauberghe, K Panic, B Zarouali, E Rozendaal
Journal of Advertising 46 (2), 333-349, 2017
Think-aloud process superior to thought-listing in increasing children's critical processing of advertising
E Rozendaal, M Buijzen, PM Valkenburg
Human Communication Research 38 (2), 199-221, 2012
Parent versus child reports of parental advertising mediation: Exploring the meaning of agreement
M Buijzen, E Rozendaal, M Moorman, M Tanis
Journal of Broadcasting & Electronic Media 52 (4), 509-525, 2008
This is advertising! Effects of disclosing television brand placement on adolescents
EA Van Reijmersdal, SC Boerman, M Buijzen, E Rozendaal
Journal of youth and adolescence 46 (2), 328-342, 2017
Processes and effects of targeted online advertising among children
EA Van Reijmersdal, E Rozendaal, N Smink, G Van Noort, M Buijzen
International Journal of Advertising 36 (3), 396-414, 2017
Reclamewijsheid in ontwikkeling: Een vergelijking van de cognitieve reclamevaardigheden van kinderen en volwassenen
E Rozendaal, MA Buijzen, PM Valkenburg
Strengthening children’s advertising defenses: The effects of forewarning of commercial and manipulative intent
E Rozendaal, L Buijs, EA Reijmersdal
Frontiers in psychology 7, 1186, 2016
Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value
AE Hühn, VJ Khan, P Ketelaar, J van't Riet, R Konig, E Rozendaal, ...
Computers in Human Behavior 73, 659-668, 2017
Investigating the effects of location-based advertising in the supermarket: Does goal congruence trump location congruence?
J van't Riet, A Hühn, P Ketelaar, VJ Khan, R Konig, E Rozendaal, ...
Journal of Interactive Advertising 16 (1), 31-43, 2016
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ...
Journal of Business Research 91, 277-285, 2018
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
S De Jans, I Vanwesenbeeck, V Cauberghe, L Hudders, E Rozendaal, ...
Journal of advertising 47 (3), 255-269, 2018
Media generations and their advertising attitudes and avoidance: A six-country comparison
MJ van der Goot, E Rozendaal, SJ Opree, PE Ketelaar, EG Smit
International Journal of Advertising 37 (2), 289-308, 2018
The system can't perform the operation now. Try again later.
Articles 1–20