Designing surveys: A guide to decisions and procedures J Blair, RF Czaja, EA Blair sage publications, 2013 | 2903 | 2013 |
Improving interview method and questionnaire design: Response effects to threatening questions in survey research NM Bradburn, S Sudman, E Blair, W Locander, C Miles, E Singer, ... Jossey-Bass, 1979 | 1658 | 1979 |
Contextual effects of reference prices in retail advertisements A Biswas, EA Blair Journal of marketing 55 (3), 1-12, 1991 | 693 | 1991 |
Cognitive processes used by survey respondents to answer behavioral frequency questions E Blair, S Burton Journal of consumer research 14 (2), 280-288, 1987 | 562 | 1987 |
Question threat and response bias NM Bradburn, S Sudman, E Blair, C Stocking Public opinion quarterly 42 (2), 221-234, 1978 | 349 | 1978 |
The effects of reference prices in retail advertisements EA Blair, EL Landon Jr Journal of Marketing 45 (2), 61-69, 1981 | 337 | 1981 |
From the editor: nonresponse and generalizability in academic research E Blair, GM Zinkhan Journal of the Academy of marketing Science 34 (1), 4-7, 2006 | 331 | 2006 |
Task conditions, response formulation processes, and response accuracy for behavioral frequency questions in surveys S Burton, E Blair Public opinion quarterly 55 (1), 50-79, 1991 | 330 | 1991 |
Attribute framing and goal framing effects in health decisions P Krishnamurthy, P Carter, E Blair Organizational behavior and human decision processes 85 (2), 382-399, 2001 | 319 | 2001 |
Marketing research: A problem-solving approach S Sudman, E Blair McGraw-Hill, 1998 | 295 | 1998 |
How to ask questions about drinking and sex: Response effects in measuring consumer behavior E Blair, S Sudman, NM Bradburn, C Stocking Journal of marketing Research 14 (3), 316-321, 1977 | 228 | 1977 |
Advertising to bilinguals: Does the language of advertising influence the nature of thoughts? J Noriega, E Blair Journal of Marketing 72 (5), 69-83, 2008 | 224 | 2008 |
Consumer preference for product bundles: The role of reduced search costs J Harris, EA Blair Journal of the Academy of Marketing Science 34 (4), 506-513, 2006 | 201 | 2006 |
Competitive response to radical product innovations K Aboulnasr, O Narasimhan, E Blair, R Chandy Journal of marketing 72 (3), 94-110, 2008 | 186 | 2008 |
Sampling in the twenty-first century S Sudman, E Blair Journal of the Academy of Marketing Science 27 (2), 269-277, 1999 | 186 | 1999 |
Functional compatibility risk and consumer preference for product bundles J Harris, EA Blair Journal of the Academy of Marketing Science 34, 19-26, 2006 | 162 | 2006 |
Applied Survey Sampling E Blair, J Blair | 154* | |
Why brands grow AL Baldinger, E Blair, R Echambadi Journal of Advertising Research 42 (1), 6-14, 2002 | 77 | 2002 |
Managing salesperson motivation in a territory realignment K Smith, E Jones, E Blair Journal of Personal Selling & Sales Management 20 (4), 215-226, 2000 | 71 | 2000 |
Modest expectations: The effects of interviewers' prior expectations on responses S Sudman, NM Bradburn, ED Blair, C Stocking Sociological Methods & Research 6 (2), 171-182, 1977 | 71 | 1977 |