Ju-Yeon Lee
Cited by
Cited by
Structural marketing: using organizational structure to achieve marketing objectives
JY Lee, IV Kozlenkova, RW Palmatier
Journal of the Academy of Marketing Science 43 (1), 73-99, 2015
Effect of customer-centric structure on long-term financial performance
JY Lee, S Sridhar, CM Henderson, RW Palmatier
Marketing Science 34 (2), 250-268, 2015
Uncle Sam Rising: Performance Implications of Business-to-Government Relationships
BW Josephson, JY Lee, BJ Mariadoss, JL Johnson
Journal of Marketing 83 (1), 51-72, 2019
The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues
JY Lee, E Fang, JJ Kim, X Li, RW Palmatier
Journal of Retailing 94 (3), 247-264, 2018
Improving cancer outreach effectiveness through targeting and economic assessments: Insights from a randomized field experiment
Y Chen, JY Lee, S Sridhar, V Mittal, A Singal, K McCallister
Journal of Marketing 84 (3), 1-27, 2020
Sharing economy: International marketing strategies
IV Kozlenkova, JY Lee, D Xiang, RW Palmatier
Journal of International Business Studies 52 (8), 1445-73, 2021
Toward a theory of outside-in marketing: Past, present, and future
S Quach, P Thaichon, JY Lee, S Weaven, RW Palmatier
Industrial Marketing Management 89, 107-128, 2020
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
V Mittal, K Han, JY Lee, S Sridhar
Journal of Marketing Research, 00222437211013781, 2021
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability: a longitudinal investigation in a healthcare context
J Ye, B Dong, JY Lee
Marketing Letters 28 (4), 511-64, 2017
Effects of channel members’ customer-centric structures on supplier performance
AT Crecelius, JM Lawrence, JY Lee, SK Lam, LK Scheer
Journal of the Academy of Marketing Science 47 (1), 56-75, 2019
Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization
RW Palmatier, C Moorman, JY Lee
Customer-Centric Org Charts Aren’t Right for Every Company
JY Lee, S Sridhar, RW Palmatier
Harvard Business Review, 2015
The effect of firms' structural designs on advertising and personal selling returns
JY Lee, S Sridhar, RW Palmatier
International Journal of Research in Marketing 34 (1), 173–193, 2017
Designing customer-centric organization structures: toward the fluid marketing organization
JY Lee, GS Day
Handbook on Customer Centricity: Strategies for Building a Customer-Centric …, 2019
Commentaries on relationship marketing: The present and future of customer relationships in services
L Steinhoff, RW Palmatier, KD Martin, G Fox, CM Henderson, ...
SMR-Journal of Service Management Research 6 (1), 2-27, 2022
Chapter 1: Introduction to the Handbook on Customer Centricity
RW Palmatier, C Moorman, JY Lee
Handbook on Customer Centricity: Strategies for Building a Customer-Centric …, 2019
How Customer-Centric Structures Leverage the Effects of Advertising and R&D on Brand Equity and Firm Performance
JY Lee
The effect of customer asset strategies on acquisition performance in business-to-government markets
S Yan, JY Lee, BW Josephson
Journal of the Academy of Marketing Science, 1-26, 2023
Effects of bid protests against government agencies on firm performance: Role of interorganisational relationship
D Lee, JY Lee, BW Josephson
Economic Analysis and Policy 81, 520-540, 2024
Digital Customer Misconduct: An Emergent Theory-Driven Framework
JY Lee, S Sridhar, S Yan, N Bosukonda
Available at SSRN 4468585, 2023
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