Martine Stead
Martine Stead
Deputy Director, Institute for Social Marketing, University of Stirling
Verified email at
Cited by
Cited by
Review of research on the effects of food promotion to children
G Hastings, M Stead, L McDermott, A Forsyth, AM MacKintosh, M Rayner, ...
London: Food Standards Agency, 2003
Fear appeals in social marketing: Strategic and ethical reasons for concern
G Hastings, M Stead, J Webb
Psychology & marketing 21 (11), 961-986, 2004
A systematic review of social marketing effectiveness
M Stead, R Gordon, K Angus, L McDermott
Health education 107 (2), 126-191, 2007
The effectiveness of social marketing interventions for health improvement: what's the evidence?
R Gordon, L McDermott, M Stead, K Angus
Public health 120 (12), 1133-1139, 2006
Why healthy eating is bad for young people’s health: Identity, belonging and food
M Stead, L McDermott, AM MacKintosh, A Adamson
Social science & medicine 72 (7), 1131-1139, 2011
Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding
M Stead, S Tagg, AM MacKintosh, D Eadie
Health education research 20 (1), 36-50, 2005
“It's as if you’re locked in”: qualitative explanations for area effects on smoking in disadvantaged communities
M Stead, S MacAskill, AM MacKintosh, J Reece, D Eadie
Health & place 7 (4), 333-343, 2001
The extent, nature and effects of food promotion to children: a review of the evidence
G Hastings, L McDermott, K Angus, M Stead, S Thomson
Geneva: World Health Organization 20, 2006
The impact of a school-based nutrition education intervention on dietary intake and cognitive and attitudinal variables relating to fruits and vegetables
AS Anderson, LEG Porteous, E Foster, C Higgins, M Stead, ...
Public health nutrition 8 (6), 650-656, 2005
The impact of a community-based food skills intervention on cooking confidence, food preparation methods and dietary choices–an exploratory trial
WL Wrieden, AS Anderson, PJ Longbottom, K Valentine, M Stead, ...
Public health nutrition 10 (2), 203-211, 2007
What is and what is not social marketing: the challenge of reviewing the evidence
L McDermott, M Stead, G Hastings
Journal of marketing Management 21 (5-6), 545-553, 2005
International food advertising, pester power and its effects
L McDermott, T O’Sullivan, M Stead, G Hastings
International Journal of Advertising 25 (4), 513-539, 2006
The meaning, effectiveness and future of social marketing
M Stead, G Hastings, L McDermott
Obesity reviews 8 (Supplememt 1), 189-193, 2007
Alcohol advertising: the last chance saloon
G Hastings, O Brooks, M Stead, K Angus, T Anker, T Farrell
BMJ Publishing Group, 2010
A synopsis of social marketing
L MacFadyen, M Stead, G Hastings
Institute for Social Marketing, 1-10, 1999
Confident, fearful and hopeless cooks: findings from the development of a food‐skills initiative
M Stead, M Caraher, W Wrieden, P Longbottom, K Valentine, A Anderson
British Food Journal, 2004
Plain tobacco packaging: a systematic review
C Moodie, M Stead, L Bauld, A McNeill, K Angus, K Hinds, I Kwan, ...
Public Health Research Consortium, 2012
Factors influencing European GPs' engagement in smoking cessation: a multi-country literature review
M Stead, K Angus, I Holme, D Cohen, G Tait, ...
British Journal of General Practice 59 (566), 682-690, 2009
Value co-creation in social marketing: functional or fanciful?
C Domegan, K Collins, M Stead, P McHugh, T Hughes
Journal of Social Marketing, 2013
Preventing adolescent smoking: a review of options
M Stead, G Hastings, C Tudor-Smith
Health Education Journal 55 (1), 31-54, 1996
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