| Fear appeals in social marketing: Strategic and ethical reasons for concern G Hastings, M Stead, J Webb Psychology & marketing 21 (11), 961-986, 2004 | 850 | 2004 |
| Review of research on the effects of food promotion to children G Hastings, M Stead, L McDermott, A Forsyth, AM MacKintosh, M Rayner, ... London: Food Standards Agency, 2003 | 839 | 2003 |
| A systematic review of social marketing effectiveness M Stead, R Gordon, K Angus, L McDermott Health education 107 (2), 126-191, 2007 | 646 | 2007 |
| The effectiveness of social marketing interventions for health improvement: what's the evidence? R Gordon, L McDermott, M Stead, K Angus Public health 120 (12), 1133-1139, 2006 | 635 | 2006 |
| Why healthy eating is bad for young people’s health: Identity, belonging and food M Stead, L McDermott, AM MacKintosh, A Adamson Social science & medicine 72 (7), 1131-1139, 2011 | 366 | 2011 |
| Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding M Stead, S Tagg, AM MacKintosh, D Eadie Health education research 20 (1), 36-50, 2005 | 344 | 2005 |
| “It's as if you’re locked in”: qualitative explanations for area effects on smoking in disadvantaged communities M Stead, S MacAskill, AM MacKintosh, J Reece, D Eadie Health & place 7 (4), 333-343, 2001 | 337 | 2001 |
| The extent, nature and effects of food promotion to children [electronic resource]: a review of the evidence G Hastings, L McDermott, K Angus, M Stead, S Thomson, ... World Health Organization, 2007 | 318 | 2007 |
| The impact of a school-based nutrition education intervention on dietary intake and cognitive and attitudinal variables relating to fruits and vegetables AS Anderson, LEG Porteous, E Foster, C Higgins, M Stead, ... Public health nutrition 8 (6), 650-656, 2005 | 289 | 2005 |
| The impact of a community-based food skills intervention on cooking confidence, food preparation methods and dietary choices–an exploratory trial WL Wrieden, AS Anderson, PJ Longbottom, K Valentine, M Stead, ... Public health nutrition 10 (2), 203-211, 2007 | 286 | 2007 |
| International food advertising, pester power and its effects L McDermott, T O’Sullivan, M Stead, G Hastings International Journal of Advertising 25 (4), 513-539, 2006 | 200 | 2006 |
| What is and what is not social marketing: the challenge of reviewing the evidence L McDermott, M Stead, G Hastings Journal of marketing Management 21 (5-6), 545-553, 2005 | 199 | 2005 |
| The meaning, effectiveness and future of social marketing M Stead, G Hastings, L McDermott Obesity reviews 8 (Supplememt 1), 189-193, 2007 | 178 | 2007 |
| Alcohol advertising: the last chance saloon G Hastings, O Brooks, M Stead, K Angus, T Anker, T Farrell BMJ Publishing Group, 2010 | 162* | 2010 |
| A synopsis of social marketing L MacFadyen, M Stead, G Hastings Institute for Social Marketing, 1-10, 1999 | 159 | 1999 |
| Confident, fearful and hopeless cooks: Findings from the development of a food‐skills initiative M Stead, M Caraher, W Wrieden, P Longbottom, K Valentine, A Anderson British Food Journal 106 (4), 274-287, 2004 | 156 | 2004 |
| Plain tobacco packaging: a systematic review C Moodie, M Stead, L Bauld, A McNeill, K Angus, K Hinds, I Kwan, ... Public Health Research Consortium, 2012 | 149 | 2012 |
| Factors influencing European GPs' engagement in smoking cessation: a multi-country literature review M Stead, K Angus, I Holme, D Cohen, G Tait, ... British Journal of General Practice 59 (566), 682-690, 2009 | 146 | 2009 |
| Value co-creation in social marketing: functional or fanciful? C Domegan, K Collins, M Stead, P McHugh, T Hughes Journal of Social Marketing, 2013 | 142 | 2013 |
| Some reasonable but uncomfortable questions about social marketing F Spotswood, J French, A Tapp, M Stead Journal of Social Marketing, 2012 | 135 | 2012 |
gerard hastingsprofessor of social marketing, stirling and the Open universityVerified email at stir.ac.uk
