Rajdeep Grewal
Rajdeep Grewal
Townsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel Hill
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Cited by
Cited by
Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility
R Grewal, P Tansuhaj
Journal of marketing 65 (2), 67-80, 2001
Multicollinearity and measurement error in structural equation models: Implications for theory testing
R Grewal, JA Cote, H Baumgartner
Marketing science 23 (4), 519-529, 2004
Shaping up for e-commerce: institutional enablers of the organizational assimilation of web technologies
D Chatterjee, R Grewal, V Sambamurthy
MIS quarterly, 65-89, 2002
Location, location, location: How network embeddedness affects project success in open source systems
R Grewal, GL Lilien, G Mallapragada
Management science 52 (7), 1043-1056, 2006
The role of the institutional environment in marketing channels
R Grewal, R Dharwadkar
Journal of marketing 66 (3), 82-97, 2002
Information technology competencies, organizational agility, and firm performance: Enabling and facilitating roles
A Chakravarty, R Grewal, V Sambamurthy
Information systems research 24 (4), 976-997, 2013
Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance
C Kang, F Germann, R Grewal
Journal of Marketing 80 (2), 59-79, 2016
Satisfaction strength and customer loyalty
M Chandrashekaran, K Rotte, SS Tax, R Grewal
Journal of marketing research 44 (1), 153-163, 2007
An investigation into the antecedents of organizational participation in business-to-business electronic markets
R Grewal, JM Comer, R Mehta
Journal of Marketing 65 (3), 17-33, 2001
Strategic responses to new technologies and their impact on firm performance
RP Lee, R Grewal
Journal of Marketing 68 (4), 157-171, 2004
The role of relational knowledge stores in interfirm partnering
JL Johnson, RS Sohi, R Grewal
Journal of Marketing 68 (3), 21-36, 2004
Incentive-aligned conjoint analysis
M Ding, R Grewal, J Liechty
Journal of marketing research 42 (1), 67-82, 2005
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
R Grewal, R Mehta, FR Kardes
Journal of economic psychology 21 (3), 233-252, 2000
The chief marketing officer matters!
F Germann, P Ebbes, R Grewal
Journal of Marketing 79 (3), 1-22, 2015
Early-entrant advantage, word-of-mouth communication, brand similarity, and the consumer decision-making process
R Grewal, TW Cline, A Davies
Journal of Consumer Psychology 13 (3), 187-197, 2003
The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes
R Grewal, R Mehta, FR Kardes
Journal of Marketing Research 41 (1), 101-115, 2004
Embeddedness of organizational capabilities
R Grewal, RJ Slotegraaf
Decision Sciences 38 (3), 451-488, 2007
Effects of customer and innovation asset configuration strategies on firm performance
E Fang, RW Palmatier, R Grewal
Journal of marketing research 48 (3), 587-602, 2011
Customer satisfaction heterogeneity and shareholder value
R Grewal, M Chandrashekaran, AV Citrin
Journal of Marketing Research 47 (4), 612-626, 2010
Business-to-business buying: Challenges and opportunities
R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ...
Customer needs and Solutions 2, 193-208, 2015
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