| Making your online voice loud: the critical role of WOM information M Huang, F Cai, ASL Tsang, N Zhou European Journal of Marketing 45 (7/8), 1277-1297, 2011 | 313 | 2011 |
| Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels G Zhuang, Y Xi, ASL Tsang Industrial Marketing Management 39 (1), 137-149, 2010 | 305 | 2010 |
| Factors affecting members' trust belief and behaviour intention in virtual communities JJ Wu, ASL Tsang Behaviour & Information Technology 27 (2), 115-125, 2008 | 243 | 2008 |
| The interactive influence of country of origin of brand and product involvement on purchase intention GP Prendergast, ASL Tsang, CNW Chan Journal of Consumer Marketing 27 (2), 180-188, 2010 | 242 | 2010 |
| Is a “star” worth a thousand words? The interplay between product‐review texts and rating valences ASL Tsang, G Prendergast European Journal of Marketing 43 (11/12), 1269-1280, 2009 | 194 | 2009 |
| Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification HMK Ngan, GP Prendergast, ASL Tsang European Journal of marketing 45 (4), 551-566, 2011 | 182 | 2011 |
| Impacts of situational factors on buying decisions in shopping malls: an empirical study with multinational data G Zhuang, ASL Tsang, N Zhou, F Li, JAF Nicholls European journal of marketing 40 (1/2), 17-43, 2006 | 167 | 2006 |
| Newsgroup participants as opinion leaders and seekers in online and offline communication environments ASL Tsang, N Zhou Journal of Business Research 58 (9), 1186-1193, 2005 | 150 | 2005 |
| Explaining socially responsible consumption GP Prendergast, ASL Tsang Journal of Consumer Marketing 36 (1), 146-154, 2019 | 101 | 2019 |
| The art of gift giving in China AKK Chan, LT Denton, ASL Tsang Business Horizons 46 (4), 47-47, 2003 | 100 | 2003 |
| Recovery strategy for group service failures: The interaction effects between recovery modes and recovery dimensions Y Zhou, M Huang, A SL Tsang, N Zhou European Journal of Marketing 47 (8), 1133-1156, 2013 | 72 | 2013 |
| Military doctrine in crisis management: three beverage contamination cases ASL Tsang Business Horizons 43 (5), 65-65, 2000 | 56 | 2000 |
| Does culture affect evaluation expressions? A cross‐cultural analysis of Chinese and American computer game reviews ASL Tsang, G Prendergast European Journal of Marketing 43 (5/6), 686-707, 2009 | 54 | 2009 |
| A comparison of shopping behavior in Xi'an and Hong Kong malls: Utilitarian versus non-utilitarian shoppers ASL Tsang, G Zhuang, F Li, N Zhou Journal of International Consumer Marketing 16 (1), 29-46, 2004 | 52 | 2004 |
| Does delaying service-failure resolution ever make sense? Y Zhou, ASL Tsang, M Huang, N Zhou Journal of Business Research 67 (2), 159-166, 2014 | 48 | 2014 |
| Predicting premium proneness GP Prendergast, DTY Poon, ASL Tsang, TY Fan Journal of Advertising Research 48 (2), 287-296, 2008 | 46 | 2008 |
| Inspire me to purchase: Consumers’ personal control and preference for underdog brand positioning YE Tang, ASL Tsang Journal of Business Research 115, 101-109, 2020 | 44 | 2020 |
| Group service recovery strategies effectiveness: The moderating effects of group size and relational distance Y Zhou, ASL Tsang, M Huang, N Zhou Journal of Business Research 67 (11), 2480-2485, 2014 | 41 | 2014 |
| A study on ethically problematic selling methods in China with a broaden concept of gray-marketing G Zhuang, ASL Tsang Journal of Business Ethics 79, 85-101, 2008 | 37 | 2008 |
| Predicting handbill avoidance in Hong Kong and the UK G P. Prendergast, A SL Tsang, R Cheng European Journal of Marketing 48 (1/2), 132-146, 2014 | 30 | 2014 |
Gerard PrendergastProfessor of Marketing, Hong Kong Baptist UniversityBestätigte E-Mail-Adresse bei hkbu.edu.hk
