| Weathering the storm: A social marketing perspective on disaster preparedness and response with lessons from Hurricane Katrina DT Guion, DL Scammon, AL Borders Journal of Public Policy & Marketing 26 (1), 20-32, 2007 | 156 | 2007 |
| Beyond the dyad: electronic commerce and network perspectives in industrial marketing management AL Borders, WJ Johnston, EE Rigdon Industrial Marketing Management 30 (2), 199-205, 2001 | 131 | 2001 |
| The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers EA Kemp, AL Borders, NA Anaza, WJ Johnston Journal of Business & Industrial Marketing 33 (1), 19-28, 2018 | 128 | 2018 |
| The return on trade show information (RTSI): a conceptual analysis H Bettis‐Outland, JS Cromartie, WJ Johnston, AL Borders Journal of Business & Industrial Marketing 25 (4), 268-271, 2010 | 83 | 2010 |
| Sales manager support: fostering emotional health in salespeople E Kemp, A Leila Borders, JM Ricks European Journal of Marketing 47 (3/4), 635-654, 2013 | 71 | 2013 |
| Tell me a story: The role of narrative transportation and the C-suite in B2B advertising NA Anaza, E Kemp, E Briggs, AL Borders Industrial Marketing Management 89, 605-618, 2020 | 63 | 2020 |
| Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers? K Aoki, E Obeng, AL Borders, DH Lester Journal of Global Scholars of Marketing Science 29 (1), 51-62, 2019 | 38 | 2019 |
| Strategically surviving bankruptcy during a global financial crisis: The importance of understanding chapter 15 J Evans, AL Borders Journal of Business Research 67 (1), 2738-2742, 2014 | 34 | 2014 |
| Customer‐initiated influence tactics in sales and marketing activities A Leila Borders Journal of Business & Industrial Marketing 21 (6), 361-375, 2006 | 22 | 2006 |
| Electronically wiring the network: Efficient consumer response (ECR) electronic data interchange (EDI) and interdependence AL Borders, WJ Johnston Journal of Competitiveness Studies 8 (1), 100, 2000 | 12 | 2000 |
| Into the mind of the seller: using neurophysiological tools to understand sales techniques AB Randolph, AL Borders, TW Loe 2013 46th Hawaii International Conference on System Sciences, 425-429, 2013 | 9 | 2013 |
| Managing Emotions in Personal Selling: Examining the Role of Emotion Regulation Strategy in Salespeople E Kemp, AL Borders, JM Ricks DigitalCommons@ Kennesaw State University, 2012 | 7 | 2012 |
| Rationale and strategies of Latin American companies entering, maintaining or leaving US markets AZ Vasquez‐Parraga, R Felix, A Leila Borders Journal of Business & Industrial Marketing 19 (6), 359-371, 2004 | 7 | 2004 |
| The path to adoption and advocacy: Exploring dimensions of brand experience and engagement at trade shows PA Kennett-Hensel, E Kemp, K Williams, AL Borders Event Management 23 (6), 871-881, 2019 | 6 | 2019 |
| Sustainability by design: why firms and institutions do it AL Borders, DH Lester Journal of Global Scholars of Marketing Science 29 (1), 1-6, 2019 | 6 | 2019 |
| Proxemics and its effect on travelers during the sales contact in hotels K Hashimoto, AL Borders Journal of Travel & Tourism Marketing 18 (3), 49-61, 2005 | 6 | 2005 |
| High‐tech or high‐touch positioning for the regional business market: the case of County Community Bank PA Kennett, JZ Sneath, A Leila Borders Journal of Business & Industrial Marketing 19 (7), 484-495, 2004 | 6 | 2004 |
| Women outperform men in collegiate sales competitions: Are women’s sales skills better than men’s? SA Inks, AL Borders, DH Lester, TW Loe Journal of Global Scholars of Marketing Science 30 (4), 454-463, 2020 | 5 | 2020 |
| Why build sustainable relationships with customers?-The effects of “Ambassador Program” K Aoki, RK Tudor, AL Borders, DH Lester Journal of Global Scholars of Marketing Science 30 (3), 291-303, 2020 | 4 | 2020 |
| The Proliferating Singles' Population and Its Impact on a Transformative Marketing Landscape KL Harris, AL Borders, KN Harris Journal of Managerial Issues, 260-272, 2019 | 4 | 2019 |
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State UniversityVerified email at gsu.edu
