Klaus M. Miller
Klaus M. Miller
Assistant Professor of Quantitative Marketing, HEC Paris
Verified email at - Homepage
Cited by
Cited by
How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches
KM Miller, R Hofstetter, H Krohmer, ZJ Zhang
Journal of Marketing Research 48 (1), 172-184, 2011
How do consumer characteristics affect the bias in measuring willingness to pay for innovative products?
R Hofstetter, KM Miller, H Krohmer, ZJ Zhang
Journal of Product Innovation Management 30 (5), 1042-1053, 2013
Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft
R Hofstetter, K Miller
Marketing Review St. Gallen 26 (5), 32-37, 2009
Precision pricing: measuring consumers' willingness to pay accurately
KM Miller, R Hofstetter
BoD–Books on Demand, 2009
Methoden der Preisfindung auf B2B-Märkten
M Klarmann, K Miller, R Hofstetter
Preismanagement auf Business-to-Business Märkten, 153-180, 2011
Social ties and user generated content: Evidence from an online social network
R Hofstetter, SK Shriver, H Nair, K Miller
SSRN eLibrary 59 (6), 1425-1443, 2010
Measuring Consumers' Willingness to Pay. Which Method fits best?
K Miller, R Hofstetter, H Krohmer, J Zhang
GfK Marketing Intelligence Review 4 (1), 42-49, 2012
A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay
R Hofstetter, KM Miller, H Krohmer, ZJ Zhang, 2020
The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications
D Weissbrich, K Miller, H Krohmer
European Marketing Academy, 2007
The impact of privacy laws on online user behavior
J Schmitt, KM Miller, B Skiera
Economic loss of cookie lifetime restrictions
KM Miller, B Skiera
Available at SSRN 3046254, 2017
How much ad viewability is enough? The effect of display ad viewability on advertising effectiveness
C Uhl, NA Nabout, K Miller
arXiv preprint arXiv:2008.12132, 2020
Improving the direct estimation of demand by adjusting for incorrect price-statements
D Blatter, R Hofstetter, K Miller
Marketing Theory and Applications, 342, 2010
How Does the Adoption of Ad Blockers Affect News Consumption?
S Yan, KM Miller, B Skiera
Journal of Marketing Research, 00222437221076160, 2022
Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
KM Miller, NS Sahni, A Strulov-Shlain
Available at SSRN 4065098, 2022
The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market
B Skiera, KM Miller, Y Jin, L Kraft, R Laub, J Schmitt
Special Session:“Marketing Analytics and Privacy”
R Laub, PK Kannan, M Platzer
The Impact of the General Data Protection Regulation (GDPR) on Online Tracking
K Lukic, KM Miller, B Skiera
Exakte Messung der Zahlungsbereitschaft von Kunden als Erfolgsfaktor des Preismanagements
H Krohmer, R Hofstetter, K Miller
Steinbeis-Edition, 2013
Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods
D Blatter, R Hofstetter, H Krohmer, K Miller
Marketing Theory and Applications, 262, 2012
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