| How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches KM Miller, R Hofstetter, H Krohmer, ZJ Zhang Journal of Marketing Research 48 (1), 172-184, 2011 | 567 | 2011 |
| How do consumer characteristics affect the bias in measuring willingness to pay for innovative products? R Hofstetter, KM Miller, H Krohmer, ZJ Zhang Journal of Product Innovation Management 30 (5), 1042-1053, 2013 | 40 | 2013 |
| How does the adoption of ad blockers affect news consumption? S Yan, KM Miller, B Skiera Journal of Marketing Research 59 (5), 1002-1018, 2022 | 28 | 2022 |
| A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay R Hofstetter, KM Miller, H Krohmer, ZJ Zhang International Journal of Research in Marketing, 2021 | 28* | 2021 |
| The impact of privacy laws on online user behavior J Schmitt, KM Miller, B Skiera | 27 | 2020 |
| Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft R Hofstetter, K Miller Marketing Review St. Gallen 26 (5), 32-37, 2009 | 24 | 2009 |
| Precision pricing: measuring consumers' willingness to pay accurately KM Miller, R Hofstetter BoD–Books on Demand, 2009 | 20 | 2009 |
| Measuring Consumers’ Willingness to Pay. Which Method Fits Best? KM Miller, R Hofstetter, H Krohmer, ZJ Zhang NIM Marketing Intelligence Review 4 (1), 42-49, 2012 | 18 | 2012 |
| Methoden der Preisfindung auf B2B-Märkten M Klarmann, K Miller, R Hofstetter Preismanagement auf Business-to-Business Märkten. Preisstrategie …, 2011 | 16 | 2011 |
| Economic consequences of online tracking restrictions: Evidence from cookies KM Miller, B Skiera International Journal of Research in Marketing, 2023 | 14* | 2023 |
| The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market B Skiera, KM Miller, Y Jin, L Kraft, R Laub, J Schmitt | 14 | 2022 |
| Social ties and user generated content: Evidence from an online social network R Hofstetter, SK Shriver, H Nair, K Miller SSRN eLibrary 59 (6), 1425-1443, 2010 | 12 | 2010 |
| The Economic Value of User Tracking for Publishers R Laub, KM Miller, B Skiera arXiv preprint arXiv:2303.10906, 2023 | 9 | 2023 |
| How much ad viewability is enough? the effect of display ad viewability on advertising effectiveness C Uhl, NA Nabout, K Miller arXiv preprint arXiv:2008.12132, 2020 | 9 | 2020 |
| Ausgewählte Entscheidungsfelder des Preismanagements auf B2B-Märkten K Miller, H Krohmer Preismanagement auf B2B-Märkten, 105-126, 2011 | 9 | 2011 |
| Sophisticated consumers with inertia: Long-term implications from a large-scale field experiment KM Miller, NS Sahni, A Strulov-Shlain Available at SSRN 4065098, 2023 | 7 | 2023 |
| The Impact of the General Data Protection Regulation (GDPR) on the Amount of Online Tracking K Lukic, KM Miller, B Skiera | 7* | 2022 |
| The marketing-finance interface: An integrative conceptual framework and performance implications D Weissbrich, K Miller, H Krohmer European Marketing Academy, 2007 | 7* | 2007 |
| Willingness to Pay Measurement Approaches KM Miller, ZJ Zhang Willingness to Pay Measurement Approaches (July 13, 2023), 2023 | | 2023 |
| Special Session:“Marketing Analytics and Privacy” R Laub, PK Kannan, M Platzer | | 2021 |
Reto HofstetterProfessor of Marketing, University of LucerneVerified email at unilu.ch
