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Donna Hoffman
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Marketing in hypermedia computer-mediated environments: Conceptual foundations
DL Hoffman, TP Novak
Journal of marketing 60 (3), 50-68, 1996
102411996
Measuring the customer experience in online environments: A structural modeling approach
TP Novak, DL Hoffman, YF Yung
Marketing science 19 (1), 22-42, 2000
51702000
Building consumer trust online
DL Hoffman, TP Novak, M Peralta
Communications of the ACM 42 (4), 80-85, 1999
39331999
Can you measure the ROI of your social media marketing?
DL Hoffman, M Fodor
MIT Sloan management review, 2010
18842010
Commercial scenarios for the web: opportunities and challenges
DL Hoffman, TP Novak, P Chatterjee
Journal of computer-mediated communication 1 (3), JCMC136, 1995
16541995
A new marketing paradigm for electronic commerce
L DONNA, HTP Novak
The information society 13 (1), 43-54, 1997
13511997
Bridging the racial divide on the Internet
DL Hoffman, TP Novak
Science 280 (5362), 390-391, 1998
1249*1998
Flow online: lessons learned and future prospects
DL Hoffman, TP Novak
Journal of interactive marketing 23 (1), 23-34, 2009
12402009
The influence of goal‐directed and experiential activities on online flow experiences
TP Novak, DL Hoffman, A Duhachek
Journal of consumer psychology 13 (1-2), 3-16, 2003
11322003
Correspondence analysis: graphical representation of categorical data in marketing research
DL Hoffman, GR Franke
Journal of marketing Research 23 (3), 213-227, 1986
8261986
Modeling the clickstream: Implications for web-based advertising efforts
P Chatterjee, DL Hoffman, TP Novak
Marketing Science 22 (4), 520-541, 2003
7262003
Social commerce: a contingency framework for assessing marketing potential
MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann
Journal of interactive marketing 27 (4), 311-323, 2013
7052013
Consumer and object experience in the internet of things: An assemblage theory approach
DL Hoffman, TP Novak
Journal of Consumer Research 44 (6), 1178-1204, 2018
7002018
How to Acquire Customers on the Web
DL Hoffman, TP Novak
Harvard Business Review, 2000
6772000
Measuring the flow experience among web users
TP Novak, DL Hoffman
Interval Research Corporation 31 (1), 1-35, 1997
5631997
Information privacy in the marketspace: Implications for the commercial uses of anonymity on the Web
DL Hoffman, TP Novak, MA Peralta
The Information Society 15 (2), 129-139, 1999
5521999
Internet and Web use in the US
DL Hoffman, WD Kalsbeek, TP Novak
Communications of the ACM 39 (12), 36-46, 1996
4701996
The evolution of the digital divide: How gaps in Internet access may impact electronic commerce
DL Hoffman, TP Novak, A Schlosser
Journal of computer-mediated communication 5 (3), JCMC534, 2000
4612000
Has the Internet become indispensable?
DL Hoffman, TP Novak, A Venkatesh
Communications of the ACM 47 (7), 37-42, 2004
4362004
New metrics for new media: Toward the development of web measurement standards.
TP Novak, DL Hoffman
World Wide Web J. 2 (1), 213-246, 1997
3551997
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