Timm F. Wagner (formerly Trefzger)
Timm F. Wagner (formerly Trefzger)
Verified email at fau.de - Homepage
Title
Cited by
Cited by
Year
Social media? It's serious! Understanding the dark side of social media
CV Baccarella, TF Wagner, JH Kietzmann, IP McCarthy
European Management Journal 36 (4), 431-438, 2018
1762018
Framing social media communication: Investigating the effects of brand post appeals on user interaction
TF Wagner, CV Baccarella, KI Voigt
European Management Journal 35 (5), 606-616, 2017
542017
Antecedents of Brand Post Popularity in Facebook: The Influence of Images, Videos, and Text
TF Trefzger, C Baccarella, KI Voigt
Proceedings of the 15th International Marketing Trends Conference, 2016
322016
Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study
M Meinel, TF Wagner, CV Baccarella, KI Voigt
The Journal of Creative Behavior, 2018
282018
Streaming Killed the Download Star! How the Business Model of Streaming Services Revolutionizes Music Distribution
TF Trefzger, M Rose, C Baccarella, KI Voigt
Journal of Organizational Advancement, Strategic and Institutional Studies 7 (1), 2015
242015
Designing Creativity-Enhancing Workspaces: A Critical Look at Empirical Evidence
M Meinel, L Maier, TF Wagner, V Kai-Ingo
Journal of Technology and Innovation Management 1 (1), 1-11, 2017
212017
The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective
D Baier, TM Rausch, TF Wagner
Sustainability 12 (7), 2788, 2020
122020
High-tech marketing communication in the automotive industry: a content analysis of print advertisements
CV Baccarella, CW Scheiner, TF Trefzger, KI Voigt
International Journal of Business Environment 6 (4), 395-410, 2014
102014
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
TF Trefzger, CV Baccarella, CW Scheiner, KI Voigt
Lecture Notes in Computer Science 9742, 461-471, 2016
92016
Promoting Technological Innovations: Towards an Integration of Traditional and Social Media Communication Channels
TF Wagner
Lecture Notes in Computer Science 10282, 256-273, 2017
82017
Communicating high-tech products-a comparison between print advertisements of automotive premium and standard brands
CV Baccarella, CW Scheiner, TF Trefzger, KI Voigt
International Journal of Technology Marketing 11 (1), 24-38, 2016
82016
Averting the rise of the dark side of social media: The role of sensitization and regulation
CV Baccarella, TF Wagner, JH Kietzmann, IP McCarthy
European Management Journal 38 (1), 3-6, 2020
52020
Unleash Your Brand! Using Social Media as a Marketing Tool in Academia
TF Trefzger, D Dünfelder
Lecture Notes in Computer Science 9742, 449-460, 2016
42016
Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles
CV Baccarella, TF Wagner, CW Scheiner, L Maier, KI Voigt
European Journal of Innovation Management, 2020
22020
Communicating technological innovations: The role of technical complexity and product involvement
TF Wagner, CV Baccarella, KI Voigt
European Journal of Innovation Management, 2017
22017
Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles
C Scheiner, C Baccarella, TF Trefzger, KI Voigt
Proceedings of the 44th European Marketing Academy Conference (EMAC), 26.05 …, 2015
22015
This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
TT Eismann, TF Wagner, CV Baccarella, KI Voigt
Lecture Notes in Computer Science 10913, 221-239, 2018
12018
Call for papers: Exploring the dark side of social media
CV Baccarella, JH Kietzmann, IP McCarthy, TF Wagner
European Management Journal 36 (4), 439-440, 2018
12018
Consumer responses to high-tech product advertisements: The Role of Technical Complexity
TF Wagner, CV Baccarella, KI Voigt
Academy of Management Proceedings 2017 (1), 15633, 2017
12017
Untangling social media excellence: Five typical patterns of super successful posts
TT Eismann, TF Wagner, CV Baccarella, KI Voigt
Proceedings of the 16th International Marketing Trends Conference, 2017
12017
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Articles 1–20