Joshua T. Beck
Joshua T. Beck
Associate Professor, University of Oregon
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Cited by
Cited by
Building, Measuring, and Profiting from Customer Loyalty
GF Watson IV, JT Beck, CM Henderson, RW Palmatier
Journal of the Academy of Marketing Science 43 (6), 790-825, 2015
Review of the Theoretical Underpinnings of Loyalty Programs
CM Henderson, JT Beck, RW Palmatier
Journal of Consumer Psychology 21 (3), 256-276, 2011
The Role of Culture in International Relationship Marketing
SA Samaha, JT Beck, RW Palmatier
Journal of Marketing 78 (5), 78-98, 2014
Corporate Sociopolitical Activism and Firm Value
Y Bhagwat, NL Warren, JT Beck, GF Watson IV
Journal of Marketing 84 (5), 1-21, 2020
Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets
JT Beck, K Chapman, RW Palmatier
Journal of International Marketing 23 (3), 1-21, 2015
Food as Ideology: Measurement and Validation of Locavorism
BJ Reich, JT Beck, J Price
Journal of Consumer Research 45 (4), 849–868, 2018
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
M Mazodier, CM Henderson, JT Beck
Journal of Marketing 82 (6), 28-48, 2018
Company Worth Keeping: Personal Control and Preferences for Brand Leaders
JT Beck, R Rahinel, A Bleier
Journal of Consumer Research 46 (5), 871-886, 2020
The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes
CX Wang, JT Beck, H Yuan
Journal of Marketing 85 (5), 145-160, 2021
Relationship Marketing
JT Beck, RW Palmatier
Handbook on Business to Business Marketing, 293, 2012
When Cause-Marketing Backfires: Differential Effects of One-for-One Promotions on Hedonic and Utilitarian Products
RG Dugan, JJ Clarkson, JT Beck
Journal of Consumer Psychology 31 (3), 532-550, 2021
The Effect of Duration Metrics on Consumer Satisfaction
SWD Jack, JT Beck, A Kaju
Psychology & Marketing 37, 441-456, 2020
Too Tired for a Good Deal: How Customer Fatigue Shapes the Performance of Pay-What-You-Want Pricing
CX Wang, H Yuan, JT Beck
Journal of Business Research 144, 987-996, 2022
Unpacking Loyalty: How Conceptual Differences Shape the Effectiveness of Customer Loyalty
G Watson IV, J Beck, C Henderson, R Palmatier
Marketing Science Institute Working Paper Series, 2013
International relationship marketing
S Samaha, J Beck, RW Palmatier
Mark Sci Inst Work Pap Ser, 13-117, 2013
17. Relationship marketing
N Chisam, JT Beck, RW Palmatier
Handbook of Business-to-Business Marketing, 315, 2022
Methods of Public Influence
JJ Clarkson, JT Beck, AS Otto, RG Dugan
Handbook of Research Methods in Consumer Psychology by Frank R. Kardes, Paul …, 2019
This paper won the Best Paper Award at the 2022 National Association of Business, Economics, and Technology (NABET) Conference.
J Beck
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