| Shaping retail brand personality perceptions by bodily experiences J Möller, S Herm Journal of Retailing 89 (4), 438-446, 2013 | 146 | 2013 |
| The influence of TV viewing on consumers' body images and related consumption behavior M Eisend, J Möller Marketing letters 18 (1-2), 101-116, 2007 | 136 | 2007 |
| A global investigation into the cultural and individual antecedents of banner advertising effectiveness J Möller, M Eisend Journal of International Marketing 18 (2), 80-98, 2010 | 89 | 2010 |
| Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity S Herm, J Möller Psychology & Marketing 31 (12), 1084-1095, 2014 | 28 | 2014 |
| Stopping the spread: how blame attributions drive customer-to-customer misbehavior contagion and what frontline employees can do to curb it I Danatzis, J Möller-Herm Journal of Service Research 26 (3), 459-475, 2023 | 12 | 2023 |
| Perceptions of Green User Entrepreneurs’ Performance—Is Sustainability an Asset or a Liability for Innovators? J Möller, S Herm Sustainability 13 (6), 3580, 2021 | 10 | 2021 |
| Customer Engagement in the Process of Service Provision KM Fonferek, M Kleinaltenkamp, J Möller SMR-Journal of Service Management Research 3 (1), 12-23, 2019 | 7 | 2019 |
| We're So Bad It's Funny-Effects of Using Humour in the Marketing Communication of Low-Quality Service Providers I Danatzis, J Möller, C Mathies SMR-Journal of Service Management Research 4 (2-3), 84-99, 2020 | 5 | 2020 |
| Brand personality: What makes a brand exciting J Möller, S Herm The role of bodily experiences in brand personality interpretation. AMA …, 2011 | 5* | 2011 |
| Please Do Not Buy Our Brand—How Consumers Respond to Green-Demarketing Messages S Herm, J Möller-Herm, C Wache, A Mafael Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG, 105-118, 2023 | 4 | 2023 |
| Walther (2014) M Brendl, V Nijs, J Möller Emotional counter-conditioning of negative brand attitudes, 0 | 3 | |
| Curbing customer-to-customer misbehavior contagion in the sharing economy I Danatzis, J Möller-Herm, S Herm Journal of Business Research 173, 114460, 2024 | 2 | 2024 |
| Perceptions of Green User Entrepreneurs’ Performance—Is Sustainability an Asset or a Liability for Innovators?. Sustainability 2021, 13, 3580 J Möller, S Herm s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021 | 2 | 2021 |
| Das EU-Bio-Logo: Seine Wirkung nach fünf Jahren Marktpräsenz S Herm, J Möller PraxisWISSEN Marketing 1 (01/2016), 66-78, 2016 | 2 | 2016 |
| Do Not Buy our Product: Consumers’ Responses towards Green-Demarketing Ad Messages: An Abstract C Wache, J Möller, A Mafael, V Daumke, B Fetahi, N Melcher Academy of Marketing Science Annual Conference-World Marketing Congress, 111-112, 2021 | 1 | 2021 |
| ENDORSER’S BODY POSTURE AS AN ANTECEDENT OF (LUXURY) BRAND PERSONALITY PERCEPTION S Herm, J Möller, K Heine Global Marketing Conference, 1257-1269, 2014 | 1 | 2014 |
| Emotional Counter-Conditioning of Brand Attitudes M Brendl, V Nijs, E Walther, J Moeller ACR North American Advances, 2013 | 1 | 2013 |
| To post or not to Post: How minority opinion and posting frequency impact online review posting J Möller-Herm, SA Gottschalk, A Mafael International Journal of Research in Marketing, 2024 | | 2024 |
| Vertrautheit schaffen, Entfremdung schaffen: Die Ambivalenz durch Künstliche Intelligenz in der Marketingkommunikation J Möller-Herm Ästhetik & Kommunikation 192 (Entfremdete Intelligenzen), 56-60, 2024 | | 2024 |
| Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds: An Abstract A Wustlich, J Möller, I Danatzis Academy of Marketing Science Annual Conference-World Marketing Congress, 263-264, 2021 | | 2021 |
Steffen HermHTW BerlinBestätigte E-Mail-Adresse bei htw-berlin.de
