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Co-authors
- Steffen HermHTW BerlinVerified email at htw-berlin.de
- Martin EisendEuropean University ViadrinaVerified email at europa-uni.de
- Ilias DanatzisAssociate Professor of Marketing Analytics, King's College LondonVerified email at kcl.ac.uk
- Miguel BrendlProfessor of MarketingVerified email at unibas.ch
- Alexander MafaelStockholm School of EconomicsVerified email at hhs.se
- Michael KleinaltenkampProfessor (Emeritus) of Business and Services Marketing, Freie Universitaet BerlinVerified email at fu-berlin.de
- Christine MathiesProfessor of Marketing, Senior Deputy Dean, UNSW Business SchoolVerified email at unsw.edu.au
- Vincent NijsAssistant Professor of Marketing, Rady School of ManagementVerified email at rady.ucsd.edu
- Prof. Dr. Eva WaltherUni TrierVerified email at uni-trier.de
- Sabrina GottschalkThe Business School (Formerly Cass), City, University of LondonVerified email at city.ac.uk