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Ming-Hui Huang
Ming-Hui Huang
Bestätigte E-Mail-Adresse bei ntu.edu.tw
Titel
Zitiert von
Zitiert von
Jahr
Artificial intelligence in service
MH Huang, RT Rust
Journal of service research 21 (2), 155-172, 2018
15652018
Designing website attributes to induce experiential encounters
MH Huang
computers in Human Behavior 19 (4), 425-442, 2003
5882003
The service revolution and the transformation of marketing science
RT Rust, MH Huang
Marketing Science 33 (2), 206-221, 2014
5222014
A strategic framework for artificial intelligence in marketing
MH Huang, RT Rust
Journal of the Academy of Marketing Science 49, 30-50, 2021
3222021
Getting smart: Learning from technology-empowered frontline interactions
D Marinova, K de Ruyter, MH Huang, ML Meuter, G Challagalla
Journal of Service Research 20 (1), 29-42, 2017
3122017
Engaged to a robot? The role of AI in service
MH Huang, RT Rust
Journal of Service Research 24 (1), 30-41, 2021
3022021
Sustainability and consumption
MH Huang, RT Rust
Journal of the academy of Marketing Science 39, 40-54, 2011
2792011
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
B Larivière, H Joosten, EC Malthouse, M Van Birgelen, P Aksoy, WH Kunz, ...
Journal of Service Management, 2013
2752013
Flow, enduring, and situational involvement in the Web environment: A tripartite second‐order examination
MH Huang
Psychology & Marketing 23 (5), 383-411, 2006
2692006
Optimizing service productivity
RT Rust, MH Huang
Journal of Marketing 76 (2), 47-66, 2012
2662012
The theory of emotions in marketing
MH Huang
Journal of Business and Psychology 16, 239-247, 2001
2602001
The feeling economy: Managing in the next generation of artificial intelligence (AI)
MH Huang, R Rust, V Maksimovic
California Management Review 61 (4), 43-65, 2019
2452019
Are consumers inherently or situationally brand loyal?—A set intercorrelation account for conscious brand loyalty and nonconscious inertia
MH Huang, S Yu
Psychology & Marketing 16 (6), 523-544, 1999
2381999
The future of frontline research: Invited commentaries
A Rafaeli, D Altman, DD Gremler, MH Huang, D Grewal, B Iyer, ...
Journal of Service Research 20 (1), 91-99, 2017
1922017
Technology-driven service strategy
MH Huang, RT Rust
Journal of the Academy of Marketing Science 45 (6), 906-924, 2017
1892017
Information load: its relationship to online exploratory and shopping behavior
MH Huang
International Journal of Information Management 20 (5), 337-347, 2000
1702000
Web performance scale
MH Huang
Information & Management 42 (6), 841-852, 2005
1652005
Modeling virtual exploratory and shopping dynamics: an environmental psychology approach
MH Huang
Information & management 41 (1), 39-47, 2003
1642003
IT-related service: A multidisciplinary perspective
MH Huang, RT Rust
Journal of Service Research 16 (3), 251-258, 2013
1522013
Service research priorities: managing and delivering service in turbulent times
AL Ostrom, JM Field, D Fotheringham, M Subramony, A Gustafsson, ...
Journal of Service Research 24 (3), 329-353, 2021
1012021
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