Ming-Hui Huang
Ming-Hui Huang
Bestätigte E-Mail-Adresse bei ntu.edu.tw
Titel
Zitiert von
Zitiert von
Jahr
Designing website attributes to induce experiential encounters
MH Huang
computers in Human Behavior 19 (4), 425-442, 2003
4832003
Artificial intelligence in service
MH Huang, RT Rust
Journal of Service Research 21 (2), 155-172, 2018
4002018
The service revolution and the transformation of marketing science
RT Rust, MH Huang
Marketing Science 33 (2), 206-221, 2014
3012014
Sustainability and consumption
MH Huang, RT Rust
Journal of the Academy of Marketing Science 39 (1), 40-54, 2011
2122011
Flow, enduring, and situational involvement in the Web environment: A tripartite second‐order examination
MH Huang
Psychology & Marketing 23 (5), 383-411, 2006
2122006
The theory of emotions in marketing
MH Huang
Journal of Business and Psychology 16 (2), 239-247, 2001
2122001
Are consumers inherently or situationally brand loyal?—A set intercorrelation account for conscious brand loyalty and nonconscious inertia
MH Huang, S Yu
Psychology & Marketing 16 (6), 523-544, 1999
2071999
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
B Larivière, H Joosten, EC Malthouse, M Birgelen, P Aksoy, WH Kunz, ...
Journal of Service Management 24 (3), 268-293, 2013
2022013
Optimizing service productivity
RT Rust, MH Huang
Journal of Marketing 76 (2), 47-66, 2012
1962012
Information load: its relationship to online exploratory and shopping behavior
MH Huang
International Journal of Information Management 20 (5), 337-347, 2000
1522000
Modeling virtual exploratory and shopping dynamics: an environmental psychology approach
MH Huang
Information & management 41 (1), 39-47, 2003
1462003
Web performance scale
MH Huang
Information & Management 42 (6), 841-852, 2005
1412005
Getting smart: Learning from technology-empowered frontline interactions
D Marinova, K de Ruyter, MH Huang, ML Meuter, G Challagalla
Journal of Service Research 20 (1), 29-42, 2017
1152017
IT-related service: A multidisciplinary perspective
MH Huang, RT Rust
Journal of Service Research 16 (3), 251-258, 2013
1152013
The future of frontline research: Invited commentaries
A Rafaeli, D Altman, DD Gremler, MH Huang, D Grewal, B Iyer, ...
Journal of Service Research 20 (1), 91-99, 2017
912017
Gifts in a romantic relationship: A survival analysis
MH Huang, S Yu
Journal of Consumer Psychology 9 (3), 179-188, 2000
752000
Romantic love and sex: Their relationship and impacts on ad attitudes
MH Huang
Psychology & Marketing 21 (1), 53-73, 2004
612004
Technology-driven service strategy
MH Huang, RT Rust
Journal of the Academy of Marketing Science 45 (6), 906-924, 2017
582017
Value‐added ERP information into information goods: an economic analysis
MH Huang, JC Wang, S Yu, CC Chiu
Industrial Management & Data Systems, 2004
482004
Exploring a new typology of advertising appeals: basic, versus social, emotional advertising in a global setting
MH Huang
International Journal of Advertising 17 (2), 145-168, 1998
371998
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