Ming-Hui Huang - Google Scholar Citations

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Koautoren

Roland RustUniversity of MarylandBestätigte E-Mail-Adresse bei rhsmith.umd.edu
Bart LariviereAssociate Professor of Marketing at KU LeuvenBestätigte E-Mail-Adresse bei kuleuven.be
ko de ruyterKing's College, London, United KingdomBestätigte E-Mail-Adresse bei kcl.ac.uk
Edward C MalthouseNorthwestern UniversityBestätigte E-Mail-Adresse bei northwestern.edu
Anat RafaeliProfessor of Organizational BehaviorBestätigte E-Mail-Adresse bei rafaeli.net
Daniel AltmanTechnion - Israel Institute of TechnologyBestätigte E-Mail-Adresse bei campus.technion.ac.il
Dwayne D. GremlerProfessor of Marketing, Bowling Green State UniversityBestätigte E-Mail-Adresse bei bgsu.edu
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeBestätigte E-Mail-Adresse bei babson.edu
Bala IyerProfessor, Babson CollegeBestätigte E-Mail-Adresse bei babson.edu
A ParasuramanProfessor of Marketing, University of MiamiBestätigte E-Mail-Adresse bei miami.edu
Vojislav MaksimovicProfessor of Finance, Robert H Smith School, University of MarylandBestätigte E-Mail-Adresse bei rhsmith.umd.edu
Abraham SeidmannSimon Business School, University of Rochester, Rochester, New YorkBestätigte E-Mail-Adresse bei Simon.Rochester.edu
Michael TrusovAssociate Professor in Marketing, University of MarylandBestätigte E-Mail-Adresse bei rhsmith.umd.edu
William RandAssociate Professor, North Carolina State UniversityBestätigte E-Mail-Adresse bei ncsu.edu
Cornell Professor Chekitan DevCornell UniversityBestätigte E-Mail-Adresse bei cornell.edu
Goutam ChallagallaGeorgia TechBestätigte E-Mail-Adresse bei gatech.edu

Ming-Hui Huang

National Taiwan University

Bestätigte E-Mail-Adresse bei ntu.edu.tw

Artificial Intelligence Service Marketing E-Commerce


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Designing website attributes to induce experiential encounters MH Huang computers in Human Behavior 19 (4), 425-442, 2003	466	2003
Artificial intelligence in service MH Huang, RT Rust Journal of Service Research 21 (2), 155-172, 2018	273	2018
The service revolution and the transformation of marketing science RT Rust, MH Huang Marketing Science 33 (2), 206-221, 2014	268	2014
Flow, enduring, and situational involvement in the Web environment: A tripartite second‐order examination MH Huang Psychology & Marketing 23 (5), 383-411, 2006	213	2006
Sustainability and consumption MH Huang, RT Rust Journal of the Academy of Marketing Science 39 (1), 40-54, 2011	197	2011
Are consumers inherently or situationally brand loyal?—A set intercorrelation account for conscious brand loyalty and nonconscious inertia MH Huang, S Yu Psychology & Marketing 16 (6), 523-544, 1999	197	1999
The theory of emotions in marketing MH Huang Journal of Business and Psychology 16 (2), 239-247, 2001	195	2001
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media B Larivière, H Joosten, EC Malthouse, M Birgelen, P Aksoy, WH Kunz, ... Journal of Service Management 24 (3), 268-293, 2013	185	2013
Optimizing service productivity RT Rust, MH Huang Journal of Marketing 76 (2), 47-66, 2012	181	2012
Information load: its relationship to online exploratory and shopping behavior MH Huang International Journal of Information Management 20 (5), 337-347, 2000	149	2000
Modeling virtual exploratory and shopping dynamics: an environmental psychology approach MH Huang Information & management 41 (1), 39-47, 2003	139	2003
Web performance scale MH Huang Information & Management 42 (6), 841-852, 2005	133	2005
IT-related service: A multidisciplinary perspective MH Huang, RT Rust Journal of Service Research 16 (3), 251-258, 2013	102	2013
Getting smart: Learning from technology-empowered frontline interactions D Marinova, K de Ruyter, MH Huang, ML Meuter, G Challagalla Journal of Service Research 20 (1), 29-42, 2017	79	2017
Gifts in a romantic relationship: A survival analysis MH Huang, S Yu Journal of Consumer Psychology 9 (3), 179-188, 2000	73	2000
The future of frontline research: Invited commentaries A Rafaeli, D Altman, DD Gremler, MH Huang, D Grewal, B Iyer, ... Journal of Service Research 20 (1), 91-99, 2017	72	2017
Romantic love and sex: Their relationship and impacts on ad attitudes MH Huang Psychology & Marketing 21 (1), 53-73, 2004	62	2004
Value‐added ERP information into information goods: an economic analysis MH Huang, JC Wang, S Yu, CC Chiu Industrial Management & Data Systems, 2004	48	2004
Technology-driven service strategy MH Huang, RT Rust Journal of the Academy of Marketing Science 45 (6), 906-924, 2017	40	2017
Exploring a new typology of advertising appeals: basic, versus social, emotional advertising in a global setting MH Huang International Journal of Advertising 17 (2), 145-168, 1998	37	1998

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