Ming-Hui Huang

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Koautoren

Roland T. RustU. of MarylandBestätigte E-Mail-Adresse bei rhsmith.umd.edu
ko de ruyterKing's College, London, United KingdomBestätigte E-Mail-Adresse bei kcl.ac.uk
Bart LariviereAssociate Professor of Marketing at KU LeuvenBestätigte E-Mail-Adresse bei kuleuven.be
Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt sciBestätigte E-Mail-Adresse bei northwestern.edu
Werner KunzProfessor of Marketing, University of Massachusetts BostonBestätigte E-Mail-Adresse bei umb.edu
Anat RafaeliProfessor of Organizational BehaviorBestätigte E-Mail-Adresse bei rafaeli.net
Daniel AltmanTechnion - Israel Institute of TechnologyBestätigte E-Mail-Adresse bei campus.technion.ac.il
Dwayne D. GremlerProfessor of Marketing, Bowling Green State UniversityBestätigte E-Mail-Adresse bei bgsu.edu
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeBestätigte E-Mail-Adresse bei babson.edu
Bala IyerProfessor, Babson CollegeBestätigte E-Mail-Adresse bei babson.edu
A ParasuramanProfessor of Marketing, University of MiamiBestätigte E-Mail-Adresse bei miami.edu
Abraham SeidmannSimon Business School, University of Rochester, Rochester, New YorkBestätigte E-Mail-Adresse bei Simon.Rochester.edu
William RandAssociate Professor, North Carolina State UniversityBestätigte E-Mail-Adresse bei ncsu.edu
Michael TrusovUniversity of MarylandBestätigte E-Mail-Adresse bei umd.edu
Chekitan S. DevSingapore Tourism Distinguished Professor at Cornell UniversityBestätigte E-Mail-Adresse bei cornell.edu
Goutam ChallagallaGeorgia TechBestätigte E-Mail-Adresse bei gatech.edu
Andrew T. StephenL'Oréal Professor of Marketing, Saïd Business School, University of OxfordBestätigte E-Mail-Adresse bei sbs.ox.ac.uk

Ming-Hui Huang

National Taiwan University

Bestätigte E-Mail-Adresse bei ntu.edu.tw

Artificial Intelligence Service Marketing E-Commerce


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Artificial intelligence in service MH Huang, RT Rust Journal of Service Research 21 (2), 155-172, 2018	570	2018
Designing website attributes to induce experiential encounters MH Huang computers in Human Behavior 19 (4), 425-442, 2003	514	2003
The service revolution and the transformation of marketing science RT Rust, MH Huang Marketing Science 33 (2), 206-221, 2014	348	2014
Sustainability and consumption MH Huang, RT Rust Journal of the Academy of Marketing Science 39 (1), 40-54, 2011	224	2011
Flow, enduring, and situational involvement in the Web environment: A tripartite second‐order examination MH Huang Psychology & Marketing 23 (5), 383-411, 2006	224	2006
The theory of emotions in marketing MH Huang Journal of Business and Psychology 16 (2), 239-247, 2001	224	2001
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media B Larivière, H Joosten, EC Malthouse, M Birgelen, P Aksoy, WH Kunz, ... Journal of Service Management 24 (3), 268-293, 2013	217	2013
Are consumers inherently or situationally brand loyal?—A set intercorrelation account for conscious brand loyalty and nonconscious inertia MH Huang, S Yu Psychology & Marketing 16 (6), 523-544, 1999	210	1999
Optimizing service productivity RT Rust, MH Huang Journal of Marketing 76 (2), 47-66, 2012	209	2012
Information load: its relationship to online exploratory and shopping behavior MH Huang International Journal of Information Management 20 (5), 337-347, 2000	156	2000
Modeling virtual exploratory and shopping dynamics: an environmental psychology approach MH Huang Information & Management 41 (1), 39-47, 2003	151	2003
Getting smart: Learning from technology-empowered frontline interactions D Marinova, K de Ruyter, MH Huang, ML Meuter, G Challagalla Journal of Service Research 20 (1), 29-42, 2017	149	2017
Web performance scale MH Huang Information & Management 42 (6), 841-852, 2005	145	2005
IT-related service: A multidisciplinary perspective MH Huang, RT Rust Journal of Service Research 16 (3), 251-258, 2013	119	2013
The future of frontline research: invited commentaries A Rafaeli, D Altman, DD Gremler, MH Huang, D Grewal, B Iyer, ... Journal of Service Research 20 (1), 91-99, 2017	103	2017
Technology-driven service strategy MH Huang, RT Rust Journal of the Academy of Marketing Science 45 (6), 906-924, 2017	85	2017
Gifts in a romantic relationship: A survival analysis MH Huang, S Yu Journal of Consumer Psychology 9 (3), 179-188, 2000	76	2000
The feeling economy: Managing in the next generation of artificial intelligence (AI) MH Huang, R Rust, V Maksimovic California Management Review 61 (4), 43-65, 2019	65	2019
Romantic love and sex: Their relationship and impacts on ad attitudes MH Huang Psychology & Marketing 21 (1), 53-73, 2004	64	2004
Value‐added ERP information into information goods: an economic analysis MH Huang, JC Wang, S Yu, CC Chiu Industrial Management & Data Systems, 2004	49	2004

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