| The relationship between customer loyalty and customer satisfaction JT Bowen, SL Chen International journal of contemporary hospitality management, 2001 | 2368 | 2001 |
| Mercadotecnia para Hotelería y Turismo P Kotler, J Bowen, J Makens Editorial Prentice-Hall Hispanoamericana, SA, Méjico, 0 | 2007* | |
| Loyalty: A strategic commitment JT Bowen, Shoemaker, S The Cornell Hotel and Restaurant Administration Quarterly 39 (1), 12-25, 1998 | 1913* | 1998 |
| Commentary on loyalty: A strategic commitment S Shoemaker, J Bowen Cornell Hopsitality Quarterly 44 (5-6), 47-52, 2003 | 1860* | 2003 |
| Marketing para Turismo P Kotler, J Bowen, J Makens | 877 | 2003 |
| Marketing turístico P Kotler, JT Bowen, JC Makens, J García, J Flores Pearson educación, 2011 | 827 | 2011 |
| Development of a taxonomy of services to gain strategic marketing insights J Bowen Journal of the Academy of marketing science 18 (1), 43-49, 1990 | 591 | 1990 |
| Managing service organizations: does having a “thing” make a difference? J Bowen, RC Ford Journal of Management 28 (3), 447-469, 2002 | 475 | 2002 |
| Restaurants and the tourist market B Sparks, J Bowen, S Klag International Journal of Contemporary Hospitality Management, 2003 | 283 | 2003 |
| Marketing u ugostiteljstvu, hotelijerstvu i turizmu P Kotler, JT Bowen, JC Makens Mate, 2010 | 225 | 2010 |
| Transitioning loyalty programs: A commentary on “the relationship between customer loyalty and customer satisfaction” JT Bowen, SLC McCain International Journal of Contemporary Hospitality Management, 2015 | 223 | 2015 |
| Menu design: can menus sell JT Bowen, AJ Morris International Journal of Contemporary Hospitality Management, 1995 | 187 | 1995 |
| Market segmentation in hospitality research: no longer a sequential process JT Bowen International Journal of Contemporary Hospitality Management, 1998 | 181 | 1998 |
| Pemasaran, perhotelan dan keparawisataan P Kotler, JT Bowen, JC Makens Prehallindo, 2002 | 131 | 2002 |
| A proposed model of the descriptors of service process KJ Mayer, JT Bowen, MR Moulton Journal of services marketing, 2003 | 126 | 2003 |
| Beware Hospitality Industry: The Robots Are Coming J Bowen, C Morosan Worldwide Hospitality and Tourism Themes, 2018 | 113 | 2018 |
| Hospitality marketing: A retrospective analysis (1960-2010) and predictions (2010-2020) CS Dev, JD Buschman, JT Bowen Cornell Hospitality Quarterly 51 (4), 459-469, 2010 | 112 | 2010 |
| What experts say about managing hospitality service delivery systems J Bowen, RC Ford International journal of contemporary hospitality management, 2004 | 102 | 2004 |
| Measuring the effectiveness of casino promotions AF Lucas, JT Bowen International Journal of Hospitality Management 21 (2), 189-202, 2002 | 100 | 2002 |
| Comparing guests’ key attributes of peer-to-peer accommodations and hotels: mixed-methods approach. A Belarmino, E Whalen, Y Koh, J Bowen Current Issues in Tourism, 1-7, 2017 | 99 | 2017 |
