Daniel Maderer
Daniel Maderer
University Erlangen-Nürnberg, Chair of International Management
Bestätigte E-Mail-Adresse bei fau.de
Titel
Zitiert von
Zitiert von
Jahr
Professional football squads as multicultural teams: Cultural diversity, intercultural experience, and team performance
D Maderer, D Holtbrügge, T Schuster
International Journal of Cross Cultural Management 14 (2), 215-238, 2014
662014
The impact of brand associations on brand loyalty in the football industry: A comparison of fans from developed and emerging football markets
D Maderer, D Holtbruegge, R Woodland
Sport, Business and Management: An International Journal, 2016
242016
International activities of football clubs, fan attitudes, and brand loyalty
D Maderer, D Holtbrügge
Journal of Brand Management 26 (4), 410-425, 2019
212019
Brand-image communication through social media: The case of European professional football clubs
D Maderer, P Parganas, C Anagnostopoulos
International Journal of Sport Communication 11 (3), 319-338, 2018
132018
Die Internationalisierung von Fußballvereinen am Beispiel des FC Schalke 04
D Holtbrügge, D Maderer
WiSt-Wirtschaftswissenschaftliches Studium 41 (10), 563-570, 2012
52012
Chinese investment in the European football industry
SC Berning, D Maderer
Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications …, 2020
22020
Internationalization of Professional Football Clubs: Studies in Developed and Emerging Markets
D Maderer
Friedrich-Alexander-Universität Erlangen-Nürnberg, 2015
12015
Internationalization of Professional Football Clubs. The Case of 1. FC Nürnberg
M Höfling, D Holtbrügge, D Maderer
The Internationalization of Firms. Case Studies from the Nürnberg …, 2017
2017
Titelei/Inhaltsverzeichnis in
A Belke, BW Wirtz, M Elsäßer, P Velte, FG Becker, Y Ostrowski, ...
Standpunkte in
A Belke, BW Wirtz, M Elsäßer, P Velte, FG Becker, Y Ostrowski, ...
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