| English in Dutch commercials: Not understood and not appreciated M Gerritsen, H Korzilius, F Van Meurs, I Gijsbers Journal of advertising research 40 (4), 17-31, 2000 | 241 | 2000 |
| English in product advertisements in Belgium, France, Germany, the Netherlands and Spain M Gerritsen, C Nickerson, A Van Hooft, F Van Meurs, U Nederstigt, ... World Englishes 26 (3), 291-315, 2007 | 200 | 2007 |
| English or a local language in advertising? The appreciation of easy and difficult English slogans in the Netherlands J Hornikx, F Van Meurs, A de Boer The Journal of Business Communication (1973) 47 (2), 169-188, 2010 | 166 | 2010 |
| The effectiveness of foreign-language display in advertising for congruent versus incongruent products J Hornikx, F van Meurs, RJ Hof Journal of International Consumer Marketing 25 (3), 152-165, 2013 | 113 | 2013 |
| An empirical study of readers' associations with multilingual advertising: The case of French, German and Spanish in Dutch advertising J Hornikx, F Van Meurs, M Starren Journal of Multilingual and Multicultural Development 28 (3), 204-219, 2007 | 112 | 2007 |
| English in product advertisements in non-English-speaking countries in Western Europe: Product image and comprehension of the text M Gerritsen, C Nickerson, A van Hooft, F van Meurs, H Korzilius, ... Journal of Global Marketing 23 (4), 349-365, 2010 | 96 | 2010 |
| The effects of the use of English in Polish product advertisements: Implications for English for business purposes B Planken, F van Meurs, A Radlinska English for Specific Purposes 29 (4), 225-242, 2010 | 71 | 2010 |
| Business English students learning to write for international business: What do international business practitioners have to say about their texts? Z Zhang English for Specific Purposes 32 (3), 144-156, 2013 | 57 | 2013 |
| Does a foreign accent sell? The effect of foreign accents in radio commercials for congruent and non-congruent products B Hendriks, F van Meurs, E van der Meij Multilingua 34 (1), 119-130, 2015 | 49 | 2015 |
| Foreign languages in advertising as implicit country-of-origin cues: Mechanism, associations, and effectiveness J Hornikx, F van Meurs Journal of International Consumer Marketing 29 (2), 60-73, 2017 | 45 | 2017 |
| The effects of degrees of D utch accentedness in ELF and in F rench, G erman and S panish B Hendriks, F van Meurs, E de Groot International Journal of Applied Linguistics 27 (1), 44-66, 2017 | 45 | 2017 |
| A reconsideration of the status of English in the Netherlands within the Kachruvian Three Circles model M Gerritsen, F Van Meurs, B Planken, H Korzilius World Englishes 35 (3), 457-474, 2016 | 41 | 2016 |
| The influence of the use of English in Dutch job advertisements: An experimental study into the effects on text evaluation, on attitudes towards the organisation and the job … WFJ van Meurs, H Korzilius, JJ Hermans | 41 | 2004 |
| English in job advertisements in the Netherlands: Reasons, use and effects F Van Meurs Netherlands Graduate School of Linguistics, 2010 | 37 | 2010 |
| The effect of English job titles in job advertisements on Dutch respondents F Van Meurs, H Korzilius, B Planken, S Fairley World Englishes 26 (2), 189-205, 2007 | 36 | 2007 |
| Raising student awareness of the use of English for specific business purposes in the European context: A staff–student project C Nickerson, M Gerritsen, F van Meurs English for Specific Purposes 24 (3), 333-345, 2005 | 36 | 2005 |
| The evaluation of lecturers' nonnative-accented English: Dutch and German students' evaluations of different degrees of Dutch-accented and German-accented English of lecturers … B Hendriks, F van Meurs, AK Reimer Journal of English for Academic Purposes 34, 28-45, 2018 | 34 | 2018 |
| Welke associaties roepen vreemde talen in reclame op? J Hornikx, F Van Meurs, M Starren Toegepaste Taalwetenschap in Artikelen 74 (1), 71-80, 2005 | 34 | 2005 |
| The use of English in job advertisements in a Dutch national newspaper-On what factors does it depend? H Korzilius, WFJ van Meurs, JJ Hermans Tostedt: Attikon Verlag, 2006 | 33 | 2006 |
| English in print advertising in Germany, Spain and the Netherlands: Frequency of occurrence, comprehensibility and the effect on corporate image U NEDERSTIGT The use of English in institutional and business settings: An intercultural …, 2007 | 30 | 2007 |
Hubert KorziliusRadboud University Nijmegen, Institute for Management ResearchVerified email at fm.ru.nl
