Sharon Shavitt
Sharon Shavitt
University of Illinois at Urbana-Champaign, Walter H Stellner Professor of Marketing
Verified email at - Homepage
Cited by
Cited by
Persuasion and culture: Advertising appeals in individualistic and collectivistic societies
SP Han, S Shavitt
Journal of experimental social psychology 30 (4), 326-350, 1994
Public attitudes toward advertising: More favorable than you might think
S Shavitt, P Lowrey, J Haefner
Journal of advertising research 38 (4), 7-22, 1998
Survey of Internet users' attitudes toward Internet advertising
AE Schlosser, S Shavitt, A Kanfer
Journal of interactive marketing 13 (3), 34-54, 1999
The role of attitude objects in attitude functions
S Shavitt
Journal of Experimental Social Psychology 26 (2), 124-148, 1990
The relation between culture and response styles: Evidence from 19 countries
T Johnson, P Kulesa, YI Cho, S Shavitt
Journal of Cross-cultural psychology 36 (2), 264-277, 2005
What is the relation between cultural orientation and socially desirable responding?
AK Lalwani, S Shavitt, T Johnson
Journal of personality and social psychology 90 (1), 165, 2006
Issues and new directions in global consumer psychology
D Maheswaran, S Shavitt
Journal of consumer psychology 9 (2), 59-66, 2000
The horizontal/vertical distinction in cross‐cultural consumer research
S Shavitt, AK Lalwani, J Zhang, CJ Torelli
Journal of Consumer Psychology 16 (4), 325-342, 2006
Operationalizing functional theories of attitude
S Shavitt
Attitude structure and function 3, 311-337, 1989
Getting too personal: Reactance to highly personalized email solicitations
TB White, DL Zahay, H Thorbjørnsen, S Shavitt
Marketing Letters 19 (1), 39-50, 2008
Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism
J Zhang, S Shavitt
Journal of advertising 32 (1), 23-33, 2003
Horizontal and vertical individualism and achievement values: A multimethod examination of Denmark and the United States
MR Nelson, S Shavitt
Journal of Cross-Cultural Psychology 33 (5), 439-458, 2002
Culture and concepts of power.
CJ Torelli, S Shavitt
Journal of personality and social psychology 99 (4), 703, 2010
Attitude functions in advertising: The interactive role of products and self‐monitoring
S Shavitt, TM Lowrey, SP Han
Journal of Consumer Psychology 1 (4), 337-364, 1992
S Shavitt, T Brock
Psychological Insights and Perspectives. Boston etc, 1994
The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing
S Shavitt, S Swan, TM Lowrey, M Wänke
Journal of Consumer Psychology 3 (2), 137-162, 1994
The “me” I claim to be: Cultural self-construal elicits self-presentational goal pursuit.
AK Lalwani, S Shavitt
Journal of Personality and Social Psychology 97 (1), 88, 2009
The social identity function in person perception: Communicated meanings of product preferences
S Shavitt, MR Nelson
Why we evaluate: Functions of attitudes, 37-57, 2000
Products, personalities and situations in attitude functions: implications for consumer behavior
S Shavitt
ACR North American Advances, 1989
You get what you pay for? Self-construal influences price-quality judgments
AK Lalwani, S Shavitt
Journal of Consumer Research 40 (2), 255-267, 2013
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