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Dr. Jonathan Ross Gilbert
Dr. Jonathan Ross Gilbert
Virginia Commonwealth University
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Jahr
The dance between darkness and light: A systematic review of advertising’s role in consumer well-being (1980–2020)
JR Gilbert, MBR Stafford, DA Sheinin, K Pounders
International Journal of Advertising 40 (4), 491-528, 2021
262021
The (quiet) ego and sales: Transcending self-interest and its relationship with adaptive selling
JR Gilbert, MT Krush, KJ Trainor, HA Wayment
Journal of Business Research 150, 326-338, 2022
102022
Access granted? An examination of financial capability, trait hope, perceived access, and food insecurity in distressed census tracts
JR Gilbert, C Ashley
Journal of Public Policy & Marketing 39 (2), 119-134, 2020
102020
Satisfactory listening: The differential role of salesperson communication in (co) creating value for B2B buyers
MT Hossain, JR Gilbert
Industrial Marketing Management 98, 222-240, 2021
92021
Consumer territorial responses in service settings
C Ashley, JR Gilbert, HA Leonard
Journal of Services Marketing 34 (5), 651-663, 2020
62020
A stitch in time saves nine: Redressing a (dis) service to advertising
JR Gilbert, M Royne Stafford
Journal of Advertising 51 (3), 276-293, 2022
22022
Choose-your-own adventure in marketing education: Empowering students to increase engagement and rigor through mass customization
JR Gilbert, M Gonzalez-Fuentes
Marketing Education Review 33 (2), 163-169, 2023
12023
Contextualizing the “Spanish dream”: using critical HRM to understand immigrant homeownership in Spain, 2000–2009
M Gonzalez-Fuentes, JR Gilbert, RF Scherer, C Iglesias-Fernandez
Journal of Historical Research in Marketing, 2024
2024
Calling Their Bluff: Misplaced Loyalty is a Problem for Gamblers
JR Gilbert, MB Royne Stafford, L Hostetter
2023
Promoting Responsible Gambling through Creative Advertising: Developing an Intervention Effectiveness Scale
MB Royne Stafford, JR Gilbert, L Hostetter
2023
The Loud Impact of a Quiet Ego: How Positive Psychology Increases Salesperson Performance and Well-Being
JR Gilbert
University of Rhode Island, 2021
2021
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