Robert Mai
Robert Mai
Associate Professor of Marketing, Grenoble Ecole de Management
Verified email at grenoble-em.com - Homepage
TitleCited byYear
Taste lovers versus nutrition fact seekers: how health consciousness and self‐efficacy determine the way consumers choose food products
R Mai, S Hoffmann
Journal of Consumer Behaviour 11 (4), 316-328, 2012
1122012
How to combat the unhealthy= tasty intuition: The influencing role of health consciousness
R Mai, S Hoffmann
Journal of Public Policy & Marketing 34 (1), 63-83, 2015
862015
Development and validation of a cross-nationally stable scale of consumer animosity
S Hoffmann, R Mai, M Smirnova
Journal of Marketing Theory and Practice 19 (2), 235-252, 2011
832011
When do materialistic consumers join commercial sharing systems
P Akbar, R Mai, S Hoffmann
Journal of Business Research 69 (10), 4215-4224, 2016
632016
Light and pale colors in food packaging: When does this package cue signal superior healthiness or inferior tastiness?
R Mai, C Symmank, B Seeberg-Elverfeldt
Journal of Retailing 92 (4), 426-444, 2016
572016
Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging
N Karnal, CJA Machiels, UR Orth, R Mai
Food Quality and Preference 52, 106-119, 2016
542016
Accents in business communication: An integrative model and propositions for future research
R Mai, S Hoffmann
Journal of consumer psychology 24 (1), 137-158, 2014
542014
Integrating sensory evaluation in adaptive conjoint analysis to elaborate the conflicting influence of intrinsic and extrinsic attributes on food choice
K Hoppert, R Mai, S Zahn, S Hoffmann, H Rohm
Appetite 59 (3), 949-955, 2012
532012
Consumer acceptance of regular and reduced-sugar yogurt enriched with different types of dietary fiber
K Hoppert, S Zahn, L Jänecke, R Mai, S Hoffmann, H Rohm
International Dairy Journal 28 (1), 1-7, 2013
422013
Predictors of food decision making: A systematic interdisciplinary mapping (SIM) review
C Symmank, R Mai, S Hoffmann, FM Stok, B Renner, N Lien, H Rohm
Appetite 110, 25-35, 2017
402017
Four positive effects of a salesperson’s regional dialect in services selling
R Mai, S Hoffmann
Journal of Service Research 14 (4), 460-474, 2011
402011
Internationalisierung deutscher Unternehmen: Strategien, Instrumente und Konzepte für den Mittelstand
F Keuper, H Schunk
Springer-Verlag, 2009
33*2009
The shifting range of optimal web site complexity
R Mai, S Hoffmann, U Schwarz, T Niemand, J Seidel
Journal of Interactive Marketing 28 (2), 101-116, 2014
262014
Der Herkunftslandeffekt: Eine kritische würdigung des state of the art
R Mai
Journal für Betriebswirtschaft 61 (2-3), 91, 2011
262011
Do culture-dependent response styles distort substantial relationships?
S Hoffmann, R Mai, A Cristescu
International Business Review 22 (5), 814-827, 2013
242013
Angewandtes Gesundheitsmarketing
S Hoffmann, U Schwarz, R Mai
Springer-Verlag, 2012
212012
The spirit is willing, but the flesh is weak: The moderating effect of implicit associations on healthy eating behaviors
R Mai, S Hoffmann, K Hoppert, P Schwarz, H Rohm
Food Quality and Preference 39, 62-72, 2015
202015
Tailoring compensation effects of health-unrelated food properties
R Mai, S Zahn, K Hoppert, S Hoffmann, H Rohm
Appetite 80, 143-153, 2014
162014
Implicit food associations as obstacles to healthy nutrition: the need for further research
R Mai, S Hoffmann, JR Helmert, BM Velichkovsky, S Zahn, D Jaros, ...
The British Journal of Diabetes & Vascular Disease 11 (4), 182-186, 2011
162011
Is there a fit in cognitive and sensory evaluation of yogurt? The moderating role of nutrition training
K Hoppert, R Mai, S Zahn, PEH Schwarz, S Hoffmann, H Rohm
Food quality and preference 31, 65-68, 2014
142014
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