Robert Mai
Robert Mai
Full Professor of Marketing, Grenoble Ecole de Management
Bestätigte E-Mail-Adresse bei - Startseite
Zitiert von
Zitiert von
How to combat the unhealthy= tasty intuition: The influencing role of health consciousness
R Mai, S Hoffmann
Journal of Public Policy & Marketing 34 (1), 63-83, 2015
Taste lovers versus nutrition fact seekers: how health consciousness and self‐efficacy determine the way consumers choose food products
R Mai, S Hoffmann
Journal of Consumer Behaviour 11 (4), 316-328, 2012
When do materialistic consumers join commercial sharing systems
P Akbar, R Mai, S Hoffmann
Journal of Business Research 69 (10), 4215-4224, 2016
Light and pale colors in food packaging: When does this package cue signal superior healthiness or inferior tastiness?
R Mai, C Symmank, B Seeberg-Elverfeldt
Journal of Retailing 92 (4), 426-444, 2016
Development and validation of a cross-nationally stable scale of consumer animosity
S Hoffmann, R Mai, M Smirnova
Journal of Marketing Theory and Practice 19 (2), 235-252, 2011
Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging
N Karnal, CJA Machiels, UR Orth, R Mai
Food Quality and Preference 52, 106-119, 2016
Accents in business communication: An integrative model and propositions for future research
R Mai, S Hoffmann
Journal of consumer psychology 24 (1), 137-158, 2014
Flexible cutoff values for fit indices in the evaluation of structural equation models
T Niemand, R Mai
Journal of the Academy of Marketing Science 46, 1148-1172, 2018
Predictors of food decision making: A systematic interdisciplinary mapping (SIM) review
C Symmank, R Mai, S Hoffmann, FM Stok, B Renner, N Lien, H Rohm
Appetite 110, 25-35, 2017
Under which conditions are consumers ready to boycott or buycott? The roles of hedonism and simplicity
S Hoffmann, I Balderjahn, B Seegebarth, R Mai, M Peyer
Ecological Economics 147, 167-178, 2018
What we know about anticonsumption: An attempt to nail jelly to the wall
K Makri, BB Schlegelmilch, R Mai, K Dinhof
Psychology & Marketing 37 (2), 177-215, 2020
Integrating sensory evaluation in adaptive conjoint analysis to elaborate the conflicting influence of intrinsic and extrinsic attributes on food choice
K Hoppert, R Mai, S Zahn, S Hoffmann, H Rohm
Appetite 59 (3), 949-955, 2012
Four positive effects of a salesperson’s regional dialect in services selling
R Mai, S Hoffmann
Journal of Service Research 14 (4), 460-474, 2011
The zero‐price effect in freemium business models: The moderating effects of free mentality and price–quality inference
T Niemand, R Mai, S Kraus
Psychology & Marketing 36 (8), 773-790, 2019
Consumer acceptance of regular and reduced-sugar yogurt enriched with different types of dietary fiber
K Hoppert, S Zahn, L Jänecke, R Mai, S Hoffmann, H Rohm
International Dairy Journal 28 (1), 1-7, 2013
Ethical products= less strong: How explicit and implicit reliance on the lay theory affects consumption behaviors
R Mai, S Hoffmann, W Lasarov, A Buhs
Journal of Business Ethics 158, 659-677, 2019
A tailored-fit model evaluation strategy for better decisions about structural equation models
R Mai, T Niemand, S Kraus
Technological Forecasting and Social Change 173, 121142, 2021
How rich is too rich? Visual design elements in digital marketing communications
Y Bashirzadeh, R Mai, C Faure
International Journal of Research in Marketing 39 (1), 58-76, 2022
The double-edged sword of ethical nudges: Does inducing hypocrisy help or hinder the adoption of pro-environmental behaviors?
K Gamma, R Mai, M Loock
Journal of Business Ethics 161, 351-373, 2020
The shifting range of optimal web site complexity
R Mai, S Hoffmann, U Schwarz, T Niemand, J Seidel
Journal of Interactive Marketing 28 (2), 101-116, 2014
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