| Logistics research methods: employing structural equation modeling to test for construct validity MS Garver, JT Mentzer Journal of business logistics 20 (1), 33, 1999 | 2561 | 1999 |
| Best practices in identifying customer-driven improvement opportunities MS Garver Industrial Marketing Management 32 (6), 455-466, 2003 | 217 | 2003 |
| Seven keys to better forecasting MA Moon, JT Mentzer, CD Smith, MS Garver Business Horizons 41 (5), 44-52, 1998 | 114 | 1998 |
| Using data mining for customer satisfaction research MS Garver Marketing Research 14 (1), 8, 2002 | 104 | 2002 |
| Employing latent class regression analysis to examine logistics theory: an application of truck driver retention MS Garver, Z Williams, GS Taylor Journal of Business Logistics 29 (2), 233-257, 2008 | 82 | 2008 |
| Understanding truck driver need‐based segments: Creating a strategy for retention Z Williams, MS Garver, G Stephen Taylor Journal of Business Logistics 32 (2), 194-208, 2011 | 77 | 2011 |
| Modelling choice in logistics: a managerial guide and application MS Garver, Z Williams, G Stephen Taylor, WR Wynne International Journal of Physical Distribution & Logistics Management 42 (2 …, 2012 | 67 | 2012 |
| Segmentation analysis of the volunteering preferences of university students MS Garver, RL Divine, SA Spralls Journal of Nonprofit & Public Sector Marketing 21 (1), 1-23, 2009 | 59 | 2009 |
| Seven keys to improving customer satisfaction programs MS Garver, GB Gagnon Business Horizons 45 (5), 35-35, 2002 | 58 | 2002 |
| Measuring the importance of attributes in logistics research MS Garver, Z Williams, SA LeMay The International Journal of Logistics Management 21 (1), 22-44, 2010 | 52 | 2010 |
| Subscription supply chains: the ultimate collaborative paradigm RL Cook, MS Garver American Journal of Business 17 (2), 37-46, 2002 | 49 | 2002 |
| Conjoint analysis of study abroad preferences: Key attributes, segments and implications for increasing student participation MS Garver, RL Divine Journal of Marketing for Higher Education 17 (2), 189-215, 2008 | 43 | 2008 |
| Threats to the validity of logistics and supply chain management research MS Garver Journal of Business Logistics 40 (1), 30-43, 2019 | 35 | 2019 |
| Owner operators: employing a segmentation approach to improve retention G Stephen Taylor, MS Garver, Z Williams The International Journal of Logistics Management 21 (2), 207-229, 2010 | 33 | 2010 |
| A maximum difference scaling application for customer satisfaction researchers. MS Garver International Journal of Market Research 51 (4), 2009 | 33 | 2009 |
| Listening to customers MS Garver American Journal of Business 16 (2), 41-54, 2001 | 33 | 2001 |
| Salesperson logistics expertise: a proposed contingency framework MS Garver, JT Mentzer Journal of Business Logistics 21 (2), 113, 2000 | 33 | 2000 |
| MILLENNIALS'PURCHASING RESPONSE TO CSR BEHAVIOR. RL Anderson, SH DAHLQUIST, MS GARVER Marketing Management Journal 28 (1), 2018 | 32 | 2018 |
| Need-based segmentation analysis of university career services: Implications for increasing student participation MS Garver, SA Spralls III, RL Divine Research in Higher Education Journal 3, 1, 2009 | 28 | 2009 |
| EXAMINING A MODEL OF UNDERSTANDING CUSTOMER VALUE AND SATISFACTION DATA. MS GARVER, Z WILLIAMS Marketing Management Journal 19 (1), 2009 | 28 | 2009 |
Samuel A. Spralls III, Ph.D.Professor of Marketing, Central Michigan UniversityBestätigte E-Mail-Adresse bei cmich.edu
