| Can frugal go global? Diffusion patterns of frugal innovations M Hossain, H Simula, M Halme Technology in society 46, 132-139, 2016 | 237 | 2016 |
| A network perspective on idea and innovation crowdsourcing in industrial firms H Simula, T Ahola Industrial Marketing Management 43 (3), 400-408, 2014 | 186 | 2014 |
| Benefits and barriers of crowdsourcing in B2B firms: Generating ideas with internal and external crowds H Simula, M Vuori International Journal of Innovation Management 16 (06), 1240011, 2012 | 148 | 2012 |
| Frugal and reverse innovations–Quo Vadis? H Simula, M Hossain, M Halme Current science, 1567-1572, 2015 | 127 | 2015 |
| Managing greenness in technology marketing H Simula, T Lehtimäki, J Salo Journal of systems and Information Technology 11 (4), 331-346, 2009 | 118 | 2009 |
| Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gap T Lehtimäki, H Simula, J Salo Industrial Marketing Management 38 (2), 228-236, 2009 | 90 | 2009 |
| Uuden B2B-tuotteen menestyksekäs kaupallistaminen J Salo, T Lehtimäki, H Simula, P Malinen Teknologiateollisuus ry, kustantaja Teknologiainfo Teknova oy, 2010 | 87* | 2010 |
| The rise and fall of crowdsourcing? H Simula 2013 46th Hawaii International Conference on System Sciences, 2783-2791, 2013 | 85 | 2013 |
| Re-thinking the product: from innovative technology to productized offering H Simula, T Lehtimäki, J Salo Proceedings of the 19th international society for professional innovation …, 2008 | 58 | 2008 |
| Crowdsourcing in the social media era: A case study of industrial marketers H Simula, A Töllinen, H Karjaluoto Journal of Marketing Development and Competitiveness 7 (2), 2013 | 55 | 2013 |
| Facilitating innovations and value co-creation in industrial B2B firms by combining digital marketing, social media and crowdsourcing H Simula, A Töllmen, H Karjaluoto Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 47 | 2015 |
| A conceptual platform for developing local and regional innovation environment P Malinen, H Simula The 6th CINet Conference, Brighton, UK, 38-42, 2005 | 27 | 2005 |
| Social media marketing in the Scandinavian industrial markets J Salo, T Lehtimäki, H Simula, M Mäntymäki International Journal of E-Business Research (IJEBR) 9 (4), 16-32, 2013 | 23 | 2013 |
| Management of commercialization-Case studies of industrial, business-to-business product innovations H Simula Aalto University, 2012 | 17 | 2012 |
| Clarifying the terms launch and commercialization: Reflections from theory and practice T Lehtimäki, H Simula, J Salo Conference proceedings and full papers of the 37th EMAC Conference, 27-30 …, 2008 | 16 | 2008 |
| Recycling the unused ideas and technologies of a large corporation into new business by start-ups M Hossain, H Simula Technology in Society 48, 11-18, 2017 | 10 | 2017 |
| An evolutionary network analysis of crowdsourcing research community T Santonen, M Hossain, H Simula International Society for Professional Innovation Management, 2012 | 9 | 2012 |
| Concept of innovation revisited-A fremawork for a product innovation H Simula IAMOT 16th International Conference on Management of Technology, Miami, USA …, 2007 | 9 | 2007 |
| Frugal innovation and reverse innovation: imperative in the global business M Hossain, H Simula BRITISH ACADEMY OF MANAGEMENT CONFERENCE 27, 2013 | 8 | 2013 |
| Crowdsourcing in business-to-Business Firms-Layers perspective H Simula, M Vuori ISPIM Conference proceedings, 1, 2012 | 5 | 2012 |
