Manjit S. Yadav
Manjit S. Yadav
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Zitiert von
Zitiert von
An empirical investigation of customer satisfaction after service failure and recovery
MA McCollough, LL Berry, MS Yadav
Journal of service research 3 (2), 121-137, 2000
How buyers perceive savings in a bundle price: An examination of a bundle's transaction value
MS Yadav, KB Monroe
Journal of Marketing Research 30 (3), 350-358, 1993
Marketing strategy and the internet: an organizing framework
PR Varadarajan, MS Yadav
Journal of the Academy of Marketing Science 30 (4), 296-312, 2002
How buyers evaluate product bundles: A model of anchoring and adjustment
MS Yadav
Journal of Consumer Research 21 (2), 342-353, 1994
Managing the future: CEO attention and innovation outcomes
MS Yadav, JC Prabhu, RK Chandy
Journal of marketing 71 (4), 84-101, 2007
The decline of conceptual articles and implications for knowledge development
MS Yadav
Journal of Marketing 74 (1), 1-19, 2010
Social commerce: a contingency framework for assessing marketing potential
MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann
Journal of interactive marketing 27 (4), 311-323, 2013
Marketing in computer-mediated environments: Research synthesis and new directions
MS Yadav, PA Pavlou
Journal of Marketing, 2014
Capture and communicate value in the pricing of services
LL Berry, MS Yadav
MIT Sloan Management Review 37 (4), 41, 1996
Interactivity in the electronic marketplace: An exposition of the concept and implications for research
MS Yadav, R Varadarajan
Journal of the Academy of Marketing Science 33 (4), 585-603, 2005
Marketing strategy in an internet-enabled environment: a retrospective on the first ten years of JIM and a prospective on the next ten years
R Varadarajan, MS Yadav
Journal of Interactive Marketing 23 (1), 11-22, 2009
Interactive technologies and retailing strategy: A review, conceptual framework and future research directions
R Varadarajan, R Srinivasan, GG Vadakkepatt, MS Yadav, PA Pavlou, ...
Journal of Interactive Marketing 24 (2), 96-110, 2010
Context effects on effort and accuracy in choice: An enquiry into adaptive decision making
NM Klein, MS Yadav
Journal of Consumer Research 15 (4), 411-421, 1989
Understanding product migration to the electronic marketplace: A conceptual framework
MS Yadav, PR Varadarajan
Journal of Retailing 81 (2), 125-140, 2005
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions
R Varadarajan, MS Yadav, V Shankar
Journal of the Academy of Marketing Science 36 (3), 293-308, 2008
How task-facilitative interactive tools foster buyers’ trust in online retailers: a process view of trust development in the electronic marketplace
P Gupta, MS Yadav, R Varadarajan
Journal of Retailing 85 (2), 159-176, 2009
Is the price right? Understanding contingent processing in reference price formation
MS Yadav, K Seiders
Journal of Retailing 74 (3), 311-329, 1998
Bundle evaluation in different market segments: The effects of discount framing and buyers' preference heterogeneity
MS Yadav
Journal of the Academy of Marketing Science 23 (3), 206-215, 1995
El papel del valor en la determinación del precio de los servicios
LL Berry, MS Yadav
Harvard Deusto Business Review, 26-37, 1997
Enhancing theory development in marketing
MS Yadav
AMS Review 4 (1-2), 1-4, 2014
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