| Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model BL Song, CY Liew, JY Sia, K Gopal Young Consumers 22 (4), 521-538, 2021 | 54 | 2021 |
| Live streaming meets online shopping in the connected world: interactive social video in online marketplace RC Ho, KG Rajadurai Strategies and tools for managing connected consumers, 130-142, 2020 | 37 | 2020 |
| Consumers’ knowledge, perceived quality, trust of the Myorganic logo, and purchase behaviour towards organic food in Malaysia SB Lian, KG Rajadurai Malaysian Journal of Consumer and Family Economics 25, 1-27, 2020 | 15 | 2020 |
| The Effect of Social Media Marketing on Customer Loyalty amongst University Students: Evidence from the Fashion Industry in Kuala Lumpur M Jawaid, KG Rajadurai Journal of Content, Community & Communication 13 (1), 66-81, 2021 | 8 | 2021 |
| Do share allocations to the indigenous investor drive the demand for IPOs? AH Tajuddin, K Gopal, R Mohd-Rashid, W Mehmood, ER Sadik-Zada Economies 11 (4), 117, 2023 | 1 | 2023 |
| The Impact of Unethical and False Advertising on Social Media Towards Consumer Buying Behaviour: An Examination Among Young Adults in Malaysia MTM Qureshi, K Gopal International Journal of Business and Technology Management 5 (1), 124-139, 2023 | 1 | 2023 |
| THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER SATISFACTION: A STUDY AMONGST WORKING ADULTS IN MALAYSIA HR Nagaraj, K Gopal Electronic Journal of Business and Management 7 (4), 41-54, 2022 | | 2022 |
| THE IMPACT OF PEER PRESSURE, PRICE DISCOUNTS AND ELECTRONIC WORD OF MOUTH ON ONLINE IMPULSE BUYING AMONGST COLLEGE STUDENTS IN MALAYSIA: A CONCEPTUAL PAPER K Gopal, SB Lian, H Kaur Electronic Journal of Business and Management 7 (4), 9-17, 2022 | | 2022 |
