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Aikaterini Manthiou, Full Professor, Ph.D, HDR
Aikaterini Manthiou, Full Professor, Ph.D, HDR
NEOMA Business School, Director of the Marketing Specialization for Apprentices, PGE
Bestätigte E-Mail-Adresse bei neoma-bs.fr - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
R Godey, B., Manthiou A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R ...
Journal of Business Research, 2016
24332016
The experience economy approach to festival marketing: Vivid memory and attendee loyalty
L Manthiou A., Lee S., Tang L., & Chiang
Journal of Services Marketing, 2014
4332014
The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence
X Manthiou, A., Kang, J., Hyun, SS, & Fu
International Journal of Hospitality Management, 2018
2612018
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
L Kang J., Manthiou A., Surmajan, N. & Tang
Journal of Hospitality Marketing & Management, 2017
2352017
Identifying and responding to customer needs on Facebook fan pages.
L Manthiou, A., Chiang, L., & Tang
International Journal of Technology and Human Interaction 9 (3), 2013
158*2013
Investigating the Effects of Memorable Experiences: An Extended Model of Script Theory.
L Manthiou A., Kang J., Tang, R. & Chiang
Journal of Travel and Tourism Marketing, 2016
1502016
Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research
A Manthiou, E Hickman, P Klaus
Journal of Retailing and Consumer Services 57, 102218, 2020
1442020
The role of customer experience in the perceived value–word-of-mouth relationship
VG Kuppelwieser, P Klaus, A Manthiou, LD Hollebeek
Journal of Services Marketing 36 (3), 364-378, 2022
892022
Applying the EEE customer mindset in luxury: reevaluating customer experience research and practice during and after corona
MA Klaus P.
Journal of Service Management, 2020
882020
Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian–Russell model.
LCL Manthiou A., Ayadi, K., Lee, S., Tang
Journal of Travel and Tourism Marketing, 2017
862017
The incorporation of consumer experience into the branding process: an investigation of name‐brand hotels
A Manthiou, J Kang, N Sumarjan, L Tang
International Journal of Tourism Research 18 (2), 105-115, 2016
862016
Consumer responses to planned obsolescence
O Kuppelwieser, V., Klaus, P., Manthiou, A., & Boujena
Journal of Retailing and Consumer Services, 2019
852019
An integration of cognitive appraisal theory and script theory in the luxury cruise sector: The bridging role of recollection and storytelling
HSS Manthiou A., Kang, J.
Journal of Travel and Tourism Marketing, 2017
802017
Investigating festivals and events as social gatherings: the application of social identity theory
L Chiang, Xu, K A., A J., Tang, L., & Manthiou
Journal of Travel and Tourism Marketing, 2017
732017
A visitor-based brand equity perspective: The case of a public festival.
T Manthiou A., Kang J., Schrier
Tourism Review, 2014
712014
Slow tourism: Conceptualization and interpretation – A travel vloggers’ perspective.
VH Manthiou A., & Klaus, P., & Luong
Tourism Management 93 (December 2022), 104570, 2022
552022
An assessment of value dimensions in hiking tourism: Pathways toward quality of life.
L Lee, S., Manthiou, A., Tang, L., & Chiang
International Journal of Tourism Research, 2018
522018
Places as authentic consumption contexts
A Spielmann, N., Babin B., and Manthiou
Psychology & Marketing, 2018
512018
Does consumers' feeling affect their quality of life? Roles of consumption emotion and its consequences
S Lee, A Manthiou, M Jeong, L Tang, L Chiang
International Journal of Tourism Research 17 (4), 409-416, 2015
512015
Man vs machine: examining the three themes of service robotics in tourism and hospitality
A Manthiou, P Klaus, VG Kuppelwieser, W Reeves
Electronic Markets 31, 511-527, 2021
482021
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