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Tatiana Karpukhina
Unknown affiliation
Verified email at wu.ac.at
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I Didn’t Win! An Overlooked Downside of Crowdsourcing?
T Karpukhina, M Schreier, C Janiszewski, H Nishikawa
Journal of Interactive Marketing, 10949968231184417
, 2024
2024
Beware of Sore Losers! Crowdsourcing Might Have Backfiring Effects Among Participants
T Karpukhina, M Schreier, C Janiszewksi, H Nishikawa
Marketing Review St. Gallen 39 (6), 22-28
, 2022
2022
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