Hans Risselada
Hans Risselada
Assistant professor at the University of Groningen
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Cited by
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Customer-to-customer interactions: Broadening the scope of word of mouth research
B Libai, R Bolton, MS Bügel, K de Ruyter, O Götz, H Risselada, ...
Journal of Service Research 13 (3), 267-282, 2010
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
H Risselada, PC Verhoef, THA Bijmolt
Journal of Marketing 78 (2), 52-68, 2014
Staying Power of Churn Prediction Models
H Risselada, PC Verhoef, THA Bijmolt
Journal of Interactive Marketing 24 (3), 198-208, 2010
Data analytics in a privacy-concerned world
J Wieringa, PK Kannan, X Ma, T Reutterer, H Risselada, B Skiera
Journal of Business Research 122, 915-925, 2021
Customer engagement: a new frontier in customer value management
SFM Beckers, H Risselada, PC Verhoef
Handbook of Service Marketing Research, 97, 2014
The impact of social influence on the perceived helpfulness of online consumer reviews
H Risselada, L de Vries, M Verstappen
European Journal of Marketing, 2018
Indicators of opinion leadership in customer networks: self-reports and degree centrality
H Risselada, PC Verhoef, THA Bijmolt
Marketing Letters 27 (3), 449-460, 2016
Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions
J van Doorn, H Risselada, PC Verhoef
Journal of Business Research 137, 182-193, 2021
Dynamics in charity donation decisions: Insights from a large longitudinal data set
MC Leliveld, H Risselada
Science advances 3 (9), e1700077, 2017
Collective patterns of social diffusion are shaped by individual inertia and trend-seeking
M Ye, L Zino, Z Mlakar, JW Bolderdijk, H Risselada, BM Fennis, M Cao
Nature Communications, 2021
Sustainability claims and perceived product quality: The moderating role of brand CSR
J van Doorn, PC Verhoef, H Risselada
Sustainability 12 (9), 3711, 2020
Analyzing Behavior in Customer Relationships Accounting for Customer-to-Customer Interactions
H Risselada
University of Groningen, 2012
Social Network Analysis
H Risselada, J van den Ochtend
Handbook of market research, 1-26, 2021
Houdbaarheid van churnvoorspellingsmodellen
H Risselada, PC Verhoef, THA Bijmolt
Jaarboek MarktOnderzoekAssociatie 2013, 217-234, 2013
The Impact of Social Influence on the Perceived Helpfulness of Online Consumer
H Risselada, L de Vries, M Verstappen
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