Yuliya Komarova Loureiro
Yuliya Komarova Loureiro
Associate Professor of Marketing, Fordham University
Bestätigte E-Mail-Adresse bei fordham.edu - Startseite
Zitiert von
Zitiert von
Understanding Generation Y and their use of social media: a review and research agenda
L Aksoy, A Van Riel, J Kandampully, RN Bolton, A Parasuraman, ...
Journal of service management, 2013
When can a photo increase credit? The impact of lender and borrower profiles on online peer-to-peer loans
L Gonzalez, YK Loureiro
Journal of Behavioral and Experimental Finance 2, 44-58, 2014
Suspicious minds: Exploring neural processes during exposure to deceptive advertising
AW Craig, YK Loureiro, S Wood, JMC Vendemia
Journal of Marketing Research 49 (3), 361-372, 2012
Competition against common sense: insights on peer-to-peer lending as a tool to allay financial exclusion
Y Komarova Loureiro, L Gonzalez
Komarova Loureiro, Yuliya and Laura Gonzalez (2015),“Competition against …, 2014
The case for moral consumption: Examining and expanding the domain of moral behavior to promote individual and collective well-being
Y Komarova Loureiro, J Bayuk, SM Tignor, GY Nenkov, S Baskentli, ...
Journal of Public Policy & Marketing 35 (2), 305-322, 2016
Conceptualizing the multiple dimensions of consumer financial vulnerability
GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ...
Journal of Business Research 100, 421-430, 2019
Positive affect and malleable mental accounting: an investigation of the role of positive affect in flexible expense categorization and spending
YK Loureiro, KL Haws
Psychology & Marketing 32 (6), 670-677, 2015
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
FE Petersen, HJ Dretsch, YK Loureiro
International Journal of Research in Marketing 35 (1), 170-184, 2018
Businesses Beware: Consumer Immoral Retaliation in Response to Perceived Moral Violations by Companies
Y Komarova Loureiro, KL Haws, WO Bearden
Journal of Service Research, 1094670517738366, 2017
Customer value creation in multichannel systems: the interactive effect of integration quality and multichannel complexity
S Kabadayi, YK Loureiro, M Carnevale
Journal of Creating Value 3 (1), 1-18, 2017
Is share of wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy
A Buoye, YK Loureiro, S Kabadayi, MG Nejad, TL Keiningham, L Aksoy, ...
Journal of Service Management, 2016
Customer value creation for risky products: The role of brand trust and trusting beliefs
M Carnevale, YK Loureiro, S Kabadayi
Journal of Creating Value 4 (1), 1-21, 2018
Neural Correlates of Ad Deception Detection: a Bold Imaging Study
A Craig, Y Komarova, S Wood, J Vendemia
ACR North American Advances, 2009
Mandating socially responsible behavior
M Pirson, LM Aksoy, YA Komarova
Handbook of Research on Marketing and Corporate Social Responsibility, 2014
Transforming Business Education through Social Innovation: from Exalting Heroes to Engaging our Humanity
L Aksoy, H Jazaieri, YK Loureiro, K Milligan, J Nesteruk, R Sisodia
Humanistic Management Journal 4 (2), 239-259, 2019
In pursuit of luxury: Anterior cingulate cortex activation in response to luxury brands depends on goal-congruent cues
A Craig, HM Johnson, S Wood, Y Komarova
ACR North American Advances, 2011
Punishing the guilty and the guiltless: an investigation of consumer deviance inspired by company wrongdoing
YA Komarova
University of South Carolina, 2010
EXPRESS: Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy
LK Ozanne, J Stornelli, M Luchs, D Mick, J Bayuk, M Birau, ...
Journal of Public Policy & Marketing, 0743915620975407, 2020
The chain of effects from customer satisfaction to customer profitability
TL Keiningham, L Aksoy, YA Komarova, M Nejad
Handbook of Research on Customer Equity in Marketing, 2015
Indulging and Proud of It: Positive Emotional Responses to Reason-Based Luxury Consumption
F Espinoza, HM Johnson, Y Komarova
ACR Asia-Pacific Advances, 2012
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20