Yuliya Komarova Loureiro
Yuliya Komarova Loureiro
Associate Professor of Marketing, Fordham University
Bestätigte E-Mail-Adresse bei fordham.edu - Startseite
Zitiert von
Zitiert von
Understanding Generation Y and their use of social media: a review and research agenda
RN Bolton, A Parasuraman, A Hoefnagels, N Migchels, S Kabadayi, ...
Journal of service management, 2013
When can a photo increase credit? The impact of lender and borrower profiles on online peer-to-peer loans
L Gonzalez, YK Loureiro
Journal of Behavioral and Experimental Finance 2, 44-58, 2014
Suspicious minds: Exploring neural processes during exposure to deceptive advertising
AW Craig, YK Loureiro, S Wood, JMC Vendemia
Journal of Marketing Research 49 (3), 361-372, 2012
Competition against common sense: Insights on peer-to-peer lending as a tool to allay financial exclusion
YK Loureiro, L Gonzalez
International Journal of Bank Marketing, 2015
Conceptualizing the multiple dimensions of consumer financial vulnerability
GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ...
Journal of Business Research 100, 421-430, 2019
The case for moral consumption: Examining and expanding the domain of moral behavior to promote individual and collective well-being
Y Komarova Loureiro, J Bayuk, SM Tignor, GY Nenkov, S Baskentli, ...
Journal of Public Policy & Marketing 35 (2), 305-322, 2016
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
FE Petersen, HJ Dretsch, YK Loureiro
International Journal of Research in Marketing 35 (1), 170-184, 2018
Positive affect and malleable mental accounting: an investigation of the role of positive affect in flexible expense categorization and spending
YK Loureiro, KL Haws
Psychology & Marketing 32 (6), 670-677, 2015
Businesses Beware: Consumer Immoral Retaliation in Response to Perceived Moral Violations by Companies
Y Komarova Loureiro, KL Haws, WO Bearden
Journal of Service Research, 1094670517738366, 2017
Customer value creation in multichannel systems: The interactive effect of integration quality and multichannel complexity
S Kabadayi, YK Loureiro, M Carnevale
Journal of Creating Value 3 (1), 1-18, 2017
Customer value creation for risky products: The role of brand trust and trusting beliefs
M Carnevale, YK Loureiro, S Kabadayi
Journal of Creating Value 4 (1), 1-21, 2018
Is share of wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy
A Buoye, YK Loureiro, S Kabadayi, MG Nejad, TL Keiningham, L Aksoy, ...
Journal of Service Management, 2016
Neural Correlates of Ad Deception Detection: a Bold Imaging Study
A Craig, Y Komarova, S Wood, J Vendemia
ACR North American Advances, 2009
Enabling and cultivating wiser consumption: The roles of marketing and public policy
LK Ozanne, J Stornelli, MG Luchs, DG Mick, J Bayuk, M Birau, S Chugani, ...
Journal of Public Policy & Marketing 40 (2), 226-244, 2021
The chain of effects from customer satisfaction to customer profitability
TL Keiningham, L Aksoy, YA Komarova, M Nejad
Handbook of Research on Customer Equity in Marketing, 2015
Mandating socially responsible behavior
M Pirson, LM Aksoy, YA Komarova
Handbook of Research on Marketing and Corporate Social Responsibility, 2014
Transforming Business Education through Social Innovation: from Exalting Heroes to Engaging our Humanity
L Aksoy, H Jazaieri, YK Loureiro, K Milligan, J Nesteruk, R Sisodia
Humanistic Management Journal 4 (2), 239-259, 2019
In pursuit of luxury: Anterior cingulate cortex activation in response to luxury brands depends on goal-congruent cues
A Craig, HM Johnson, S Wood, Y Komarova
ACR North American Advances, 2011
Punishing the guilty and the guiltless: An investigation of consumer deviance inspired by company wrongdoing
YA Komarova
University of South Carolina, 2010
Towards a Better Understanding of Consumer Online Browsing (Cob)
ACR North American Advances, 2020
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