Marius Johnen
Marius Johnen
Verified email at uni-hamburg.de
Title
Cited by
Cited by
Year
Each can help or hurt: Negative and positive word of mouth in social network brand communities
M Relling, O Schnittka, H Sattler, M Johnen
International Journal of Research in Marketing 33 (1), 42-58, 2016
752016
Männlich, rüstig, kommentiert? Einflussfaktoren auf die Aktivität kommentierender Nutzer von Online-Nachrichtenseiten
M Ziegele, M Johnen, A Bickler, I Jakobs, T Setzer, A Schnauber
SCM Studies in Communication and Media 2 (1), 67-114, 2013
362013
The digital outcry: What incites participation behavior in an online firestorm?
M Johnen, M Jungblut, M Ziegele
New Media & Society 20 (9), 3140-3160, 2018
242018
Community members' perception of brand community character: Construction and validation of a new scale
M Relling, O Schnittka, CM Ringle, H Sattler, M Johnen
Journal of Interactive Marketing 36, 107-120, 2016
172016
Wenn der Fernseher nicht mehr ausreicht: Eine empirische Analyse der Second Screen-Nutzung When watching television becomes insufficient: An empirical analysis of second screen …
M Johnen, B Stark
SCM Studies in Communication and Media 4 (4), 364-405, 2015
122015
Male, hale, comments? Factors influencing the activity of commenting users on online news websites
M Ziegele, M Johnen, A Bickler, I Jakobs, T Setzer, A Schnauber
Studies in Communicafion and Media 2 (1), 110-114, 2013
92013
The impact of different fit dimensions on spillover effects in brand alliances
O Schnittka, M Johnen, F Völckner, H Sattler, IV Villeda, K Urban
Journal of Business Economics 87 (7), 899-925, 2017
52017
Talent or popularity: What drives market value and brand image for human brands?
J Hofmann, O Schnittka, M Johnen, P Kottemann
Journal of Business Research, 2019
32019
When pushing back is good: the effectiveness of brand responses to social media complaints
M Johnen, O Schnittka
Journal of the Academy of Marketing Science 47 (5), 858-878, 2019
22019
Can’t help falling in love? How brand luxury generates positive consumer affect in social media
T Mandler, M Johnen, JF Gräve
Journal of Business Research, 2019
12019
Talent or popularity?: An empirical analysis of the determinants of the brand image of human brands through the example of professional football players
J Hofmann, P Kottemann, O Schnittka, M Johnen
47th Annual Conference of the European Marketing AcademyEuropean Marketing …, 2018
12018
Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising
M Johnen, O Schnittka
Marketing Letters 31 (1), 49-71, 2020
2020
Analysis of brand personality as a moderator of advertising effectiveness
F Wasser, O Schnittka, G Greve, J Hofmann, M Johnen
Proceedings of the 49th Annual Conference of the European Marketing Academy …, 2020
2020
CAN’T HELP FALLING IN LOVE: HOW LUXURY BRANDS GENERATE CONSUMER AFFECT IN SOCIAL MEDIA
JF Gräve, M Johnen, S Kaltenbach, T Mandler
2018 Global Marketing Conference at Tokyo, 164-168, 2018
2018
Consumer-brand Interactions in Social Media
M Johnen
Universität Hamburg, 2018
2018
Will you stand by me?: Analyzing the effectiveness of brand anthropomorphism in the context of consumer complaints in social media
M Johnen, O Schnittka, C Haiduk
47th Annual Conference of the European Marketing AcademyEuropean Marketing …, 2018
2018
Setting the right tone: How the interplay of response style and user goals influences the effectiveness of handling consumer criticism in social media
M Johnen, O Schnittka
Annual Conference of the American Marketing Association 2017, F-6-F-7, 2017
2017
Sponsorships vs. celebrity endorsement: Analyzing mediators for their different impact on brand image
O Schnittka, J Hofmann, M Johnen, C Erfgen
46th Annual European Marketing Academy Conference: Leaving …, 2017
2017
When it pays off to remain silent–the impact of social media environment on the effectiveness of brand responses to negative word-of-mouth
M Johnen, O Schnittka, M Relling, H Sattler
46th Annual European Marketing Academy Conference: Leaving Footprints, 2017
2017
Strategien für soziale Medien
M Johnen, M Relling, H Sattler, O Schnittka
Harvard Business Manager 3, 10-11, 2016
2016
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