| Each can help or hurt: Negative and positive word of mouth in social network brand communities M Relling, O Schnittka, H Sattler, M Johnen International Journal of Research in Marketing 33 (1), 42-58, 2016 | 154 | 2016 |
| The digital outcry: What incites participation behavior in an online firestorm? M Johnen, M Jungblut, M Ziegele New Media & Society 20 (9), 3140-3160, 2018 | 112 | 2018 |
| Talent or popularity: What drives market value and brand image for human brands? J Hofmann, O Schnittka, M Johnen, P Kottemann Journal of Business Research 124, 748-758, 2021 | 91 | 2021 |
| When pushing back is good: The effectiveness of brand responses to social media complaints M Johnen, O Schnittka Journal of the Academy of Marketing Science 47, 858-878, 2019 | 86 | 2019 |
| Can’t help falling in love? How brand luxury generates positive consumer affect in social media T Mandler, M Johnen, JF Gräve Journal of Business Research 120, 330-342, 2020 | 72 | 2020 |
| Männlich, rüstig, kommentiert? Einflussfaktoren auf die Aktivität kommentierender Nutzer von Online-Nachrichtenseiten M Ziegele, M Johnen, A Bickler, I Jakobs, T Setzer, A Schnauber SCM Studies in Communication and Media 2 (1), 67-114, 2013 | 58 | 2013 |
| When brands (don’t) take my stance: the ambiguous effectiveness of political brand communication M Jungblut, M Johnen Communication Research 49 (8), 1092-1117, 2022 | 42 | 2022 |
| Community members’ perception of brand community character: Construction and validation of a new scale M Relling, O Schnittka, CM Ringle, H Sattler, M Johnen Journal of Interactive Marketing 36 (1), 107-120, 2016 | 36 | 2016 |
| Wenn der Fernseher nicht mehr ausreicht: Eine empirische Analyse der Second Screen-Nutzung When watching television becomes insufficient: An empirical analysis of second screen … M Johnen, B Stark SCM Studies in Communication and Media 4 (4), 364-405, 2015 | 22 | 2015 |
| Male, hale, comments? Factors influencing the activity of commenting users on online news websites M Ziegele, M Johnen, A Bickler, I Jakob, T Setzer, A Schnauber Studies in Communicafion and Media 2 (1), 110-114, 2013 | 19 | 2013 |
| Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising M Johnen, O Schnittka Marketing Letters 31 (1), 49-71, 2020 | 16 | 2020 |
| The impact of different fit dimensions on spillover effects in brand alliances O Schnittka, M Johnen, F Völckner, H Sattler, I Victoria Villeda, K Urban Journal of Business Economics 87, 899-925, 2017 | 13 | 2017 |
| Brand evaluations in sponsorship versus celebrity endorsement O Schnittka, J Hofmann, M Johnen, C Erfgen, Z Rezvani International Journal of Market Research 65 (1), 126-144, 2023 | 1 | 2023 |
| Talent or popularity?: An empirical analysis of the determinants of the brand image of human brands through the example of professional football players J Hofmann, P Kottemann, O Schnittka, M Johnen 47th Annual Conference of the European Marketing Academy: People Make Marketing, 2018 | 1 | 2018 |
| Will you stand by me?: Analyzing the effectiveness of brand anthropomorphism in the context of consumer complaints in social media M Johnen, O Schnittka, C Haiduk 47th Annual Conference of the European Marketing Academy: People Make Marketing, 2018 | 1 | 2018 |
| When watching television becomes insufficient: An empirical analysis of second screen usage M Johnen, B Stark Studies in Communication| Media (SCM) 4, 365-406, 2015 | 1 | 2015 |
| Know your enemy: How competitive advertising investments moderate advertising effectiveness in high-and low-informative media channels F Wasser, G Greve, O Schnittka, M Johnen, J Hofmann European Marketing Academy Annual Conference, 2021 | | 2021 |
| Analysis of brand personality as a moderator of advertising effectiveness F Wasser, G Greve, O Schnittka, M Johnen, J Hofmann European Marketing Academy Annual Conference, A2020-63356, 2020 | | 2020 |
| CAN’T HELP FALLING IN LOVE: HOW LUXURY BRANDS GENERATE CONSUMER AFFECT IN SOCIAL MEDIA JF Gräve, M Johnen, S Kaltenbach, T Mandler Global Marketing Conference, 164-168, 2018 | | 2018 |
| Consumer-brand Interactions in Social Media M Johnen Universität Hamburg, 2018 | | 2018 |
