| B2B brand management P Kotler, W Pfoertsch, I Michi Springer, 2006 | 1602 | 2006 |
| Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies P Kotler, W Pfoertsch Journal of business & industrial marketing 22 (6), 357-362, 2007 | 467 | 2007 |
| Ingredient branding: Making the invisible visible P Kotler, W Pfoertsch Springer Science & Business Media, 2010 | 346 | 2010 |
| Business-to-business-marketing P Godefroid, WA Pförtsch Kiehl, 2008 | 157 | 2008 |
| Gestão de marcas em mercados B2B P Kotler, W Pfoertsch Bookman Editora, 2008 | 122 | 2008 |
| Gestão de marcas em mercados B2B P Kotler, W Pfoertsch Bookman Editora, 2008 | 122 | 2008 |
| H2H marketing: The genesis of human-to-human marketing P Kotler, W Pfoertsch, U Sponholz Springer, 2021 | 85 | 2021 |
| Die Marke in der Marke: Bedeutung und Macht des ingredient branding W Pförtsch, I Müller Springer Science & Business Media, 2006 | 74 | 2006 |
| B2B-Markenmanagement: Konzepte-Methoden-Fallbeispiele WA Pförtsch, M Schmid Vahlen, 2005 | 73 | 2005 |
| Business to business marketing RP Vitale Pearson Education India, 2011 | 67 | 2011 |
| Business to business marketing RP Vitale Pearson Education India, 2011 | 67 | 2011 |
| B2B Marka Yönetimi P Kotler, W Pfoertsch İstanbul: MediaCat Kitapları, 2011 | 56 | 2011 |
| Zarządzanie marką w segmencie B2B P Kotler, W Pfoertsch, E Łyszkowska Wydawnictwo Naukowe PWN, 2008 | 47 | 2008 |
| Inbranding: Development of a conceptual model CA Luczak, W Pfoertsch, JD Chandler, F Beuk, J Su Academy of Marketing Studies 12 (1), 31, 2007 | 46 | 2007 |
| The globalization of Chinese companies: Strategies for conquering international markets A Yeung, K Xin, W Pfoertsch, S Liu John Wiley & Sons, 2011 | 38 | 2011 |
| Measuring the value of ingredient brand equity at multiple stages in the supply chain: a component supplier’s perspective W Pfoertsch, J Chen Allied Academies International Internet Conference 12, 2010 | 38 | 2010 |
| Internationalisierung des Mittelstandes: Strategien zur internationalen Qualifizierung in kleinen und mittleren Unternehmen; mit Checkliste zu Qualifikationen für die … E Hering, WA Pförtsch, P Wordelmann Bertelsmann, 2001 | 37 | 2001 |
| Das neue Marketing-Mindset W Pförtsch, U Sponholz Wiesbaden: Gabler Verlag. doi 10, 978-3, 2019 | 36 | 2019 |
| B2B marka yönetimi: firmadan firmaya satışta (B2B) marka nasıl yaratılır? P Kotler, W Pfoertsch, N Orhon MediaCat Kitapları, 2010 | 35 | 2010 |
| Business-to-business-marketing W Pförtsch NWB Verlag, 2022 | 31 | 2022 |
Jennifer Dailo ChandlerProfessor of Management, California State University FullertonVerified email at fullerton.edu
