| Putting one-to-one marketing to work: Personalization, customization, and choice N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ... Marketing Letters 19 (3-4), 305, 2008 | 677 | 2008 |
| Customized products: A competitive analysis NB Syam, R Ruan, JD Hess Marketing Science 24 (4), 569-584, 2005 | 217 | 2005 |
| On customized goods, standard goods, and competition NB Syam, N Kumar Marketing science 25 (5), 525-537, 2006 | 165 | 2006 |
| That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World N Syam, P Krishnamurthy, JD Hess Marketing Science 27 (3), 379-397, 2008 | 118 | 2008 |
| Purchasing-driven sales: Matching sales strategies to the evolution of the purchasing function B Paesbrugghe, D Rangarajan, A Sharma, N Syam, S Jha Industrial Marketing Management, 2016 | 82 | 2016 |
| Manager–salesperson congruence in customer orientation and job outcomes: The bright and dark sides of leadership in aligning values R Mullins, N Syam Journal of Personal Selling & Sales Management 34 (3), 188-205, 2014 | 74 | 2014 |
| Co-creation with production externalities NB Syam, A Pazgal Marketing Science 32 (5), 805-820, 2013 | 71 | 2013 |
| Equilibrium price communication and unadvertised specials by competing supermarkets RC Rao, N Syam Marketing Science 20 (1), 61-81, 2001 | 65 | 2001 |
| Diagnosing harmful collinearity in moderated regressions: A roadmap PR Chennamaneni, R Echambadi, JD Hess, N Syam International Journal of Research in Marketing 33 (1), 172-182, 2016 | 54 | 2016 |
| Acquisition versus retention: Competitive customer relationship management NB Syam, JD Hess University of Houston, March 21, 2006 | 25 | 2006 |
| Consumer-producer interaction: A strategic analysis of the market for customized products NB Syam, BGC Dellaert | 24 | 2001 |
| Can Sales Uncertainty Increase Firm Profits? N Syam, JD Hess, Y Yang Journal of Marketing Research 53 (2), 199-206, 2016 | 22 | 2016 |
| Thrill of victory and agony of defeat: Emotional rewards and sales force compensation Y Yang, NB Syam, JD Hess Quantitative Marketing and Economics 11 (4), 379-402, 2013 | 14 | 2013 |
| Sales contests versus quotas with imbalanced territories NB Syam, JD Hess, Y Yang Marketing Letters 24 (3), 229-244, 2013 | 9 | 2013 |
| How Do You Properly Diagnose Harmful Collinearity in Moderated Regressions? P Chennamaneni, R Echambadi, JD Hess, N Syam Retrieved June 1, 2011, 2008 | 9 | 2008 |
| Price delegation: a theoretical and experimental investigation SH Ham, JD Hess, N Syam, N Lim, T Lu Doctoral Dissertation, University of Houston, Houston, http://www. bauer. uh …, 2009 | 3 | 2009 |
| That’s What I Thought I Wanted? Models of Miswanting and Regret of Custom Products NB Syam, P Krishnamurthy, JD Hess Working paper, 2005 | 1 | 2005 |
| Sourcing Co-Created Products: Should your Suppliers Collaborate? D Cohen-Vernik, O Loginova, NB Syam | | 2016 |
| A ORGANIZATIONAL DYNAMICS-Customized products: A competitive analysis Af: 140 NB Syam, R Ruan, JD Hes Operations Research Management Science 47 (1), 21, 2007 | | 2007 |
| MARKETING SCIENCE NB Syam, N Kumar, SY Chou, CC Wu, Y Liu, DS Putler, CB Weinberg Marketing Science 25 (3), 260-277, 2006 | | 2006 |
