| The Effects of Customer Expectation and Perceived Service Quality on Customer Satisfaction S Almsalam International Journal of Business and Management Invention 3 (8), 79-84, 2014 | 228* | 2014 |
| Customer satisfaction and brand loyalty in the hotel industry S Al-Msallam International Journal of Management Sciences and Business Research 4, 2015 | 178 | 2015 |
| The relationship between customer satisfaction and customer loyalty in the banking sector in Syria S Al-Msallam Journal of Marketing and Consumer Research, 2015 | 76 | 2015 |
| The impact of tourists' emotions on satisfaction and destination loyalty–an integrative moderated mediation model: tourists' experience in Switzerland S Al‐Msallam Journal of Hospitality and Tourism Insights 3 (5), 509-528, 2020 | 68 | 2020 |
| Customer satisfaction and loyalty in the hotel industry: The mediating role of relationship marketing (PLS approach) S Al-Msallam, A Alhaddad Journal of Research in Business and Management 4 (5), 32-42, 2016 | 45 | 2016 |
| The effects of social media Marketing in the hotel industry: conceptual model for development of an effective online community S Al-Msallam, A Alhaddad International Journal of Business and Management Invention 5 (7), 1-12, 2016 | 33 | 2016 |
| The effects of the determinants of customer satisfaction on brand loyalty H Dib, S Al-Msallam Journal of Research in Business and Management 3 (3), 01-12, 2015 | 32 | 2015 |
| Unethical gamification: A literature review S Al Masalm, N Xi, J Hamari Hawaii International Conference on System Sciences, 1106-1115, 2023 | 6 | 2023 |
| Ethical Considerations in Gamified Interactive Marketing Praxis S Al-Msallam, N Xi, J Hamari The Palgrave Handbook of Interactive Marketing, 963-985, 2023 | 3 | 2023 |
| Developing a framework for unethical consumer behaviour: a qualitative study in two countries S Al‐Msallam, A Abdelhadi Journal of Contemporary Marketing Science 5 (3), 217-238, 2022 | 3 | 2022 |
| Developing a Framework for Arab Consumer Unethical Behaviour S Al-Msallam, A Abdelhadi European Marketing Academy Conference (EMAC), 2022 | | 2022 |
| Social Media Influencer Marketing: The Mediating role of Brand Love between Brand Image and Word of Mouth A Alhaddad, S Al-Msallam 2nd AFU International Conference: Towards Advanced Scientific Knowledge …, 2018 | | 2018 |
| The impact of increasing active participation in Facebook communities towards brand attachment and brand loyalty among Generation Z S Al-Msallam European Marketing Academy Conference EMAC, 2018 | | 2018 |
| Developing a Model for Measuring Syrian Customer Satisfaction S Al-Msallam Higher Institute of Business Administration, 2015 | | 2015 |
| The Effect of the Determinants of Customer Satisfaction on Brand Loyalty S Al-Msallam Higher Institute of Business Administration, 2012 | | 2012 |
| The obstacles facing the housing loan market in Syria S Al-Msallam, A Alhaddad Higher Institute of Business Administration, 2011 | | 2011 |
Hayan DibProfessor of MarketingVerified email at hiba.edu.sy
