| Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆ C Mathwick, N Malhotra, E Rigdon Journal of retailing 77 (1), 39-56, 2001 | 3886 | 2001 |
| Play, flow, and the online search experience C Mathwick, E Rigdon Journal of consumer research 31 (2), 324-332, 2004 | 1029 | 2004 |
| The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison C Mathwick, NK Malhotra, E Rigdon Journal of retailing 78 (1), 51-60, 2002 | 1015 | 2002 |
| Social capital production in a virtual P3 community C Mathwick, C Wiertz, K De Ruyter Journal of consumer research 34 (6), 832-849, 2008 | 946 | 2008 |
| Consumer power: Evolution in the digital age LI Labrecque, J Vor Dem Esche, C Mathwick, TP Novak, CF Hofacker Journal of interactive marketing 27 (4), 257-269, 2013 | 594 | 2013 |
| Understanding the online consumer: A typology of online relational norms and behavior C Mathwick Journal of interactive marketing 16 (1), 40-55, 2002 | 509 | 2002 |
| Online reviewer engagement: A typology based on reviewer motivations C Mathwick, J Mosteller Journal of Service Research 20 (2), 204-218, 2017 | 168 | 2017 |
| Computer-mediated customization tendency (CMCT) and the adaptive e-service experience C Mathwick, J Wagner, R Unni Journal of Retailing 86 (1), 11-21, 2010 | 120 | 2010 |
| Reviewer online engagement: the role of rank, well-being, and market helping behavior J Mosteller, C Mathwick Journal of Consumer Marketing 31 (6/7), 464-474, 2014 | 36 | 2014 |
| Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment M Charla, M Naresh, R Edward Journal of retailing 77 (1), 39-56, 2001 | 30 | 2001 |
| A balancing act: Governance in a virtual P3 community C Wiertz, C Mathwick, K De Ruyter, B Dellaert Advances in Consumer Research 37, 672-673, 2010 | 23 | 2010 |
| A model of contextual antecedents and exchange outcomes of customer value: an empirical investigation into the catalog and internet shopping context CA Mathwick Georgia Institute of Technology, 1997 | 13 | 1997 |
| Key influencers: Locating, measuring, and creating programs to influence social media influencers A Lindsay, J Kaykas-Wolff, C Mathwick Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 9 | 2014 |
| The Evolution of Consumer Empowerment in the Social Media ERA: A Critical Review LI Labrecque, J Esche, C Mathwick, TP Novak, CF Hofacker Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 7 | 2015 |
| The effect of playful web experiences on brand attitude formation C Mathwick ACR North American Advances, 2005 | 6 | 2005 |
| Consumers helping consumers; The role of psychological need fulfillment in an online reviewer community J Mosteller, C Mathwick Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 5 | 2016 |
| Social capital: Value created by the virtual community C Mathwick, JM Klebba American Marketing Association. Conference Proceedings 13, 287, 2002 | 5 | 2002 |
| How customer perceptions of value change as relationships develop C Mathwick American Marketing Association. Conference Proceedings 10, 136, 1999 | 3 | 1999 |
| Navigating the Networked Rivers of the Social Web: Emerging Themes for Consumer Behavior Research on Web 2. X D Hoffman, N Lurie, W Moe, A Muniz, T Novak, T O’Guinn, HJ Schau, ... Advances in Consumer Research 37, 2010 | 1 | 2010 |
| Balancing intrinsic motivation and extrinsic rewards: An exploratory investigation into user generated content production C Mathwick, C Wiertz Acad. Consum. Res, 2009 | 1 | 2009 |
