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Charla Mathwick
Charla Mathwick
Emeritus Professor of Marketing, Portland State University
Bestätigte E-Mail-Adresse bei pdx.edu
Titel
Zitiert von
Zitiert von
Jahr
Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆
C Mathwick, N Malhotra, E Rigdon
Journal of retailing 77 (1), 39-56, 2001
38952001
Play, flow, and the online search experience
C Mathwick, E Rigdon
Journal of consumer research 31 (2), 324-332, 2004
10292004
The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison
C Mathwick, NK Malhotra, E Rigdon
Journal of retailing 78 (1), 51-60, 2002
10112002
Social capital production in a virtual P3 community
C Mathwick, C Wiertz, K De Ruyter
Journal of consumer research 34 (6), 832-849, 2008
9522008
Consumer power: Evolution in the digital age
LI Labrecque, J Vor Dem Esche, C Mathwick, TP Novak, CF Hofacker
Journal of interactive marketing 27 (4), 257-269, 2013
5982013
Understanding the online consumer: A typology of online relational norms and behavior
C Mathwick
Journal of interactive marketing 16 (1), 40-55, 2002
5062002
Online reviewer engagement: A typology based on reviewer motivations
C Mathwick, J Mosteller
Journal of Service Research 20 (2), 204-218, 2017
1642017
Computer-mediated customization tendency (CMCT) and the adaptive e-service experience
C Mathwick, J Wagner, R Unni
Journal of Retailing 86 (1), 11-21, 2010
1192010
Reviewer online engagement: the role of rank, well-being, and market helping behavior
J Mosteller, C Mathwick
Journal of Consumer Marketing 31 (6/7), 464-474, 2014
362014
Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment
M Charla, M Naresh, R Edward
Journal of retailing 77 (1), 39-56, 2001
312001
A balancing act: Governance in a virtual P3 community
C Wiertz, C Mathwick, K De Ruyter, B Dellaert
Advances in Consumer Research 37, 672-673, 2010
232010
A model of contextual antecedents and exchange outcomes of customer value: an empirical investigation into the catalog and internet shopping context
CA Mathwick
Georgia Institute of Technology, 1997
141997
Key influencers: Locating, measuring, and creating programs to influence social media influencers
A Lindsay, J Kaykas-Wolff, C Mathwick
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014
92014
The Evolution of Consumer Empowerment in the Social Media ERA: A Critical Review
LI Labrecque, J Esche, C Mathwick, TP Novak, CF Hofacker
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
72015
The effect of playful web experiences on brand attitude formation
C Mathwick
ACR North American Advances, 2005
62005
Consumers helping consumers; The role of psychological need fulfillment in an online reviewer community
J Mosteller, C Mathwick
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
52016
Social capital: Value created by the virtual community
C Mathwick, JM Klebba
American Marketing Association. Conference Proceedings 13, 287, 2002
52002
How customer perceptions of value change as relationships develop
C Mathwick
American Marketing Association. Conference Proceedings 10, 136, 1999
41999
Balancing intrinsic motivation and extrinsic rewards: An exploratory investigation into user generated content production
C Mathwick, C Wiertz
Acad. Consum. Res, 2009
12009
PLAY, FLOW, AND THE ONLINE SEARCH AND LIMITED RESOURCES
C MATHWICK, E RIGDON
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN 29 (7), 894-906, 2004
12004
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