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Charitomeni Tsordia
Charitomeni Tsordia
MBA,PhD
Verified email at upatras.gr
Title
Cited by
Cited by
Year
The role of Theory of planned behavior on entrepreneurial intention of Greek business students
C Tsordia, D Papadimitriou
MakeLearn and TIIM Joint International Conference 27–29 May 2015, Bari …, 2015
1322015
The influence of sport sponsorship on brand equity and purchase behavior
C Tsordia, D Papadimitriou, P Parganas
Journal of Strategic Marketing 26 (1), 85-105, 2018
1262018
Building a sponsor’s equity through brand personality: perceptions of fans and rivals
C Tsordia, D Papadimitriou, A Apostolopoulou
Sport, Business and Management: An International Journal 8 (5), 454-468, 2018
232018
Does team identification of satellite fans influence brand-related sponsorship outcomes? What we learned from Manchester United supporters in Malaysia
C Tsordia, A Apostolopoulou, D Papadimitriou
Journal of Strategic Marketing, 1-19, 2021
142021
The role of affective commitment and work engagement to the performance of Greek social entrepreneurs and the moderating effect of personal values
A Sotiropoulou, D Papadimitriou, C Tsordia
Journal of Social Entrepreneurship, 1-28, 2022
32022
Μέτρηση της πρόθεσης για ανάπτυξη επιχειρηματικότητας των φοιτητών του 1ου και του 4ου έτους του τμήματος Διοίκησης Επιχειρήσεων του Πανεπιστημίου Πατρών
Χ Τσορδιά
22014
Understanding how sponsorship leads to purchase behavior for the sponsor‟ s products
C Tsordia, D Papadimitriou
4 th International Conference on Contemporary Marketing Issues ICCMI June 22 …, 2016
12016
From love to betrayal? When your team’s sponsor decides to also sponsor your rival
C Tsordia, Y Lianopoulos, V Dalakas, ND Theodorakis
International Journal of Sports Marketing and Sponsorship, 2024
2024
LATVIAN FOOTBALL FANS ATTITUDES, INTENTIONS AND BEHAVIORS TOWARDS SPORT LICENSED PRODUCTS
A Iļjins, S Luika, C Tsordia
LASE JOURNAL OF SPORT SCIENCE 14 (1), 2023
2023
MEANINGS THAT LATVIAN CONSUMERS ATTACH TO THE SPORT LICENSED PRODUCTS AND PURCHASE BEHAVIOR
C Tsordia, S Luika, A Iļjins
LASE Journal of Sport Science 12 (2), 24-35, 2021
2021
Linking organizational commitment and work engagement to the performance of Greek social entrepreneurs, and the impact of their personal values
A Sotiropoulou, D Papadimitriou, C Tsordia
4th International Conference of Development and Economy (I.CO.D.ECON), 01-03 …, 2020
2020
Drivers of word of mouth for the sponsor’s brand: An empirical study on Manchester United satellite fans in Malaysia
C Tsordia, D Papadimitriou, C Anagnostopoulos
8th International Conference on Contemporary Marketing Issues, Virtual …, 2020
2020
Social responsibility and challenges of sport management in the 21st century. Ecology, sustainability, cultural controversies and sharing economy in sport
E Malchrowicz-Mo, J Jastrzabek, D Contiero, C Tsordia, D Rosina
Olimpianos-Journal of Olympic Studies 3, 1-11, 2019
2019
An Exploration οf How Fans and Rivals Build Their Response in Sport Sponsorship Over Time
C Tsordia, D Papadimitriou
27th EASM European Sport Management Conference, 2019
2019
An assessment of the effect of sponsorship duration on fans of the sponsored and the rival team attitudes towards the sponsor’s brand
C Tsordia, D Papadimitriou
19th Hellenic Scientific Association for Sport Management and Recreation …, 2018
2018
The effect of sponsorship on the sponsor's brand and product sales for fans of the sponsored and the rival team
C Tsordia, D Papadimitriou
19th Hellenic Scientific Association for Sport Management and Recreation …, 2018
2018
Effects of Sponsorship Duration on Fans and Rivals Purchase Decision Process
C Tsordia, D Papadimitriou
26th EASM European Sport Management Conference, 2018
2018
Η επίδραση της χορηγίας στη συμπεριφορά των φιλάθλων της υποστηριζόμενης και της αντίπαλης ομάδας
Χ Τσορδιά
Πανεπιστήμιο Πατρών. Σχολή Οργάνωσης και Διοίκησης Επιχειρήσεων. Τμήμα …, 2018
2018
The role of brand personality in building brand equity in a sport sponsorship context
C Tsordia, D Papadimitriou, A Apostolopoulou
17th Conference of European Academy of Management (EURAM), 2017
2017
Purchase behavior and attitudes towards the sponsor’s product of the rival team
C Tsordia, D Papadimitriou
24th European Association for Sport Management Conference, 2016
2016
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