| Social entrepreneurs and community development. A literature analysis P Malunga, CG Iwu, VV Mugobo MCSER Publishing, 2014 | 48 | 2014 |
| Rural entrepreneurship in the Western Cape: Challenges and opportunities VV Mugobo, WI Ukpere Academic Journals, 2012 | 45 | 2012 |
| Consumer behaviour: South African psychology and marketing applications M Mpinganjira, MAO Dos Santos, E Botha, DA Du Toit, A Erasmus, ... Oxford University Press, 2013 | 33 | 2013 |
| Does brand orientation contribute to retailers’ success? An empirical study in the South African market HJ Schmidt, R Mason, P Steenkamp, V Mugobo Journal of retailing and consumer services 38, 210-222, 2017 | 30 | 2017 |
| The covid-19-pandemic and implications for businesses: innovative retail marketing viewpoint AP Opute, CG Iwu, O Adeola, VV Mugobo, OE Okeke-Uzodike, O Fagbola, ... The Retail and Marketing Review 16 (3), 85-100, 2020 | 26 | 2020 |
| Re-branding Zimbabwe: A transformative and challenging process VV Mugobo, M Wakeham Cape Peninsula University of Technology, 2013 | 21 | 2013 |
| Is Country branding a panacea or poison? VV Mugobo, WI Ukpere Academic journals, 2011 | 21 | 2011 |
| The ownership structure effect on firm performance in South Africa VV Mugobo, M Mutize, J Aspeling Corporate Ownership & Control 13 (2), 461-464, 2016 | 18 | 2016 |
| The impact of sovereign credit rating downgrade to foreign direct investment in South Africa V Mugobo, M Mutize Risk governance & control: financial markets & institutions 6 (1), 14-19, 2016 | 14 | 2016 |
| Consumer Perceptions of the Use of Nondegradable Plastic Packaging and Environmental Pollution: A Review of Theories and Empirical Literature VV Mugobo, H Ntuli, CG Iwu Journal of Risk and Financial Management 15 (6), 244, 2022 | 11 | 2022 |
| Consumer protection in South Africa: Challenges and opportunities for furniture retailers in Cape Town, South Africa VV Mugobo, P Malunga MCSER Publishing, Rome-Italy, 2015 | 10 | 2015 |
| Low research productivity: Transformation, institutional and leadership concern at a South African university II Abe, VV Mugobo Perspectives in Education, 2021 | 6 | 2021 |
| The evaluation of the supply chain management challenges South African fashion designers experience in the retail clothing environment B Pooe, V Mugobo Journal of Business and Retail Management Research 15 (01), 2020 | 5 | 2020 |
| Special Economic Zones (Sezs) in Southern African ‘Development Community (SADC) V Mugobo, M Mutize Risk Governance & Control: Financial Markets & Institutions 6 (4), 19-23, 2016 | 5 | 2016 |
| The impact of personalized engagement with customers and efficient stock management software systems on customer service at a clothing retailer in Cape Town, South Africa. VV Mugobo, MG Baschiera MCSER Publishing, 2015 | 5 | 2015 |
| Critical Success Factors for Leading Apparel E-Tailers in Cape Town, South Africa KK SAMPSON, VV MUGOBO Expert Journal of Marketing 11 (1), 2023 | 3 | 2023 |
| Challenges of e-Learning Adoption in South African Public Schools: Learners' Perspectives. S Chomunorwa, VV Mugobo Journal of Education and E-Learning Research 10 (1), 80-85, 2023 | 3 | 2023 |
| Consumer Preference for Attributes of Single-Use and Multi-Use Plastic Shopping Bags in Cape Town: A Choice Experiment Approach VV Mugobo, H Ntuli Sustainability 14 (17), 10887, 2022 | 3 | 2022 |
| The post-COVID-19 retail landscapes: Perceptions of small and medium size retailers in South Africa II Abe, VV Mugobo Harvard Deusto Business Research, 2021 | 3 | 2021 |
| A theoretical perspective of personality traits as drivers of online grocery shopping and consumer behaviour G Cloete, VV Mugobo Reshaping Sustainable DeProceeding of 7th Internafional Conference on …, 2021 | 2 | 2021 |
