Ralf Wagner
Ralf Wagner
Professor of Sustainable Marketing, University of Kassel (Germany)
Verified email at wirtschaft.uni-kassel.de - Homepage
Cited by
Cited by
Putting sustainable supply chain management into base of the pyramid research
RU Khalid, S Seuring, P Beske, A Land, SA Yawar, R Wagner
Supply Chain Management: An International Journal, 2015
Contemporary marketing practices in Russia
R Wagner
European Journal of Marketing, 2005
Green supply chain management in food retailing: survey-based evidence in Croatia
K Petljak, K Zulauf, I Štulec, S Seuring, R Wagner
Supply Chain Management: An International Journal, 2018
Entrepreneurial ecosystems: A systematic review
P Maroufkhani, R Wagner, WKW Ismail
Journal of Enterprising Communities: People and Places in the Global Economy, 2018
The Internet of Things–Chance and challenge in industrial business relationships
C Falkenreck, R Wagner
Industrial Marketing Management 66, 181-195, 2017
Fehlende Werte: Ursachen, Konsequenzen und Behandlung
R Decker, R Wagner
Handbuch Marktforschung, 2007
An internet‐based approach to environmental scanning in marketing planning
R Decker, R Wagner, SW Scholz
Marketing Intelligence & Planning, 2005
Fehlende Werte in der Marktforschung
R Decker, R Wagner, T Temme
Marktforschung: Methoden, Anwendungen, Praxisbeispiele, 1999
Marketingforschung-Methoden und Modelle zur Bestimmung des Käuferverhaltens
R Decker, R Wagner
The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study
C Falkenreck, R Wagner
Journal of Marketing Management 27 (3-4), 225-242, 2011
Cultural influence on luxury value perceptions: Collectivist vs. individualist luxury perceptions
F Aliyev, R Wagner
Journal of International Consumer Marketing 30 (3), 158-172, 2018
Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures
C Falkenreck, R Wagner
Corporate Reputation Review 13 (1), 20-37, 2010
R Decker, R Wagner
Methoden und Modelle zur Bestimmung des Käuferverhaltens, München, 2002
Big data analytics and firm performance: A systematic review
P Maroufkhani, R Wagner, WK Wan Ismail, MB Baroto, M Nourani
Information 10 (7), 226, 2019
The impact of missing values on PLS model fitting
M Parwoll, R Wagner
Challenges at the interface of data analysis, computer science, and …, 2012
The number of clusters in market segmentation
R Wagner, SW Scholz, R Decker
Data analysis and decision support, 157-176, 2005
Strategisches Marketing
R Decker, F Kroll, M Meißner, R Wagner
Marketing, 39-68, 2015
Intimacy of the Russian upper middle class with luxury fashion
A Peshkova, T Urkmez, R Wagner
Journal of Global Scholars of Marketing Science 26 (2), 152-173, 2016
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
A Wittkop, K Zulauf, R Wagner
Management Dynamics in the Knowledge Economy 6 (2), 193-207, 2018
Is your perception of luxury similar to mine? A concept made of absolute and relative features
R Wagner, T Urkmez
Journal of Euromarketing 24 (1), 20-40, 2015
The system can't perform the operation now. Try again later.
Articles 1–20