Putting sustainable supply chain management into base of the pyramid research RU Khalid, S Seuring, P Beske, A Land, SA Yawar, R Wagner Supply Chain Management: An International Journal, 2015 | 89 | 2015 |
Contemporary marketing practices in Russia R Wagner European Journal of Marketing, 2005 | 83 | 2005 |
Green supply chain management in food retailing: survey-based evidence in Croatia K Petljak, K Zulauf, I Štulec, S Seuring, R Wagner Supply Chain Management: An International Journal, 2018 | 73 | 2018 |
Fehlende Werte in der Marktforschung R Decker, R Wagner, T Temme Marktforschung: Methoden, Anwendungen, Praxisbeispiele, 1999 | 59 | 1999 |
An internet‐based approach to environmental scanning in marketing planning R Decker, R Wagner, SW Scholz Marketing Intelligence & Planning, 2005 | 56 | 2005 |
Fehlende Werte: Ursachen, Konsequenzen und Behandlung R Decker, R Wagner Handbuch Marktforschung, 2007 | 54 | 2007 |
Entrepreneurial ecosystems: A systematic review P Maroufkhani, R Wagner, WKW Ismail Journal of Enterprising Communities: People and Places in the Global Economy, 2018 | 50 | 2018 |
Marketingforschung-Methoden und Modelle zur Bestimmung des Käuferverhaltens R Decker, R Wagner | 47 | 2002 |
The Internet of Things–Chance and challenge in industrial business relationships C Falkenreck, R Wagner Industrial Marketing Management 66, 181-195, 2017 | 45 | 2017 |
The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study C Falkenreck, R Wagner Journal of Marketing Management 27 (3-4), 225-242, 2011 | 40 | 2011 |
Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures C Falkenreck, R Wagner Corporate Reputation Review 13 (1), 20-37, 2010 | 34 | 2010 |
Marketingforschung R Decker, R Wagner Methoden und Modelle zur Bestimmung des Käuferverhaltens, München, 2002 | 32 | 2002 |
Strategisches Marketing R Decker, F Kroll, M Meißner, R Wagner Marketing, 39-68, 2015 | 26 | 2015 |
The impact of missing values on PLS model fitting M Parwoll, R Wagner Challenges at the interface of data analysis, computer science, and …, 2012 | 25 | 2012 |
The number of clusters in market segmentation R Wagner, SW Scholz, R Decker Data analysis and decision support, 157-176, 2005 | 24 | 2005 |
Cultural influence on luxury value perceptions: Collectivist vs. individualist luxury perceptions F Aliyev, R Wagner Journal of International Consumer Marketing 30 (3), 158-172, 2018 | 22 | 2018 |
Is your perception of luxury similar to mine? A concept made of absolute and relative features R Wagner, T Urkmez Journal of Euromarketing 24 (1), 20-40, 2015 | 19 | 2015 |
Identifying patterns of customer response to price endings R Wagner, KS Beinke Journal of Product & Brand Management, 2006 | 19 | 2006 |
Intimacy of the Russian upper middle class with luxury fashion A Peshkova, T Urkmez, R Wagner Journal of Global Scholars of Marketing Science 26 (2), 152-173, 2016 | 18 | 2016 |
Detecting, assessing and monitoring relevant topics in virtual information environments J Ontrup, H Ritter, SW Scholz, R Wagner IEEE Transactions on Knowledge and Data Engineering 21 (3), 415-427, 2008 | 17 | 2008 |