| Putting sustainable supply chain management into base of the pyramid research RU Khalid, S Seuring, P Beske, A Land, SA Yawar, R Wagner Supply Chain Management: An International Journal, 2015 | 113 | 2015 |
| Contemporary marketing practices in Russia R Wagner European Journal of Marketing, 2005 | 87 | 2005 |
| Green supply chain management in food retailing: survey-based evidence in Croatia K Petljak, K Zulauf, I Štulec, S Seuring, R Wagner Supply Chain Management: An International Journal, 2018 | 86 | 2018 |
| Entrepreneurial ecosystems: A systematic review P Maroufkhani, R Wagner, WKW Ismail Journal of Enterprising Communities: People and Places in the Global Economy, 2018 | 68 | 2018 |
| The Internet of Things–Chance and challenge in industrial business relationships C Falkenreck, R Wagner Industrial Marketing Management 66, 181-195, 2017 | 57 | 2017 |
| Fehlende Werte: Ursachen, Konsequenzen und Behandlung R Decker, R Wagner Handbuch Marktforschung, 2007 | 57 | 2007 |
| An internet‐based approach to environmental scanning in marketing planning R Decker, R Wagner, SW Scholz Marketing Intelligence & Planning, 2005 | 56 | 2005 |
| Fehlende Werte in der Marktforschung R Decker, R Wagner, T Temme Marktforschung: Methoden, Anwendungen, Praxisbeispiele, 1999 | 55 | 1999 |
| Marketingforschung-Methoden und Modelle zur Bestimmung des Käuferverhaltens R Decker, R Wagner | 47 | 2002 |
| The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study C Falkenreck, R Wagner Journal of Marketing Management 27 (3-4), 225-242, 2011 | 45 | 2011 |
| Cultural influence on luxury value perceptions: Collectivist vs. individualist luxury perceptions F Aliyev, R Wagner Journal of International Consumer Marketing 30 (3), 158-172, 2018 | 39 | 2018 |
| Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures C Falkenreck, R Wagner Corporate Reputation Review 13 (1), 20-37, 2010 | 37 | 2010 |
| Marketingforschung R Decker, R Wagner Methoden und Modelle zur Bestimmung des Käuferverhaltens, München, 2002 | 33 | 2002 |
| Big data analytics and firm performance: A systematic review P Maroufkhani, R Wagner, WK Wan Ismail, MB Baroto, M Nourani Information 10 (7), 226, 2019 | 29 | 2019 |
| The impact of missing values on PLS model fitting M Parwoll, R Wagner Challenges at the interface of data analysis, computer science, and …, 2012 | 27 | 2012 |
| The number of clusters in market segmentation R Wagner, SW Scholz, R Decker Data analysis and decision support, 157-176, 2005 | 26 | 2005 |
| Strategisches Marketing R Decker, F Kroll, M Meißner, R Wagner Marketing, 39-68, 2015 | 25 | 2015 |
| Intimacy of the Russian upper middle class with luxury fashion A Peshkova, T Urkmez, R Wagner Journal of Global Scholars of Marketing Science 26 (2), 152-173, 2016 | 24 | 2016 |
| How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence A Wittkop, K Zulauf, R Wagner Management Dynamics in the Knowledge Economy 6 (2), 193-207, 2018 | 23 | 2018 |
| Is your perception of luxury similar to mine? A concept made of absolute and relative features R Wagner, T Urkmez Journal of Euromarketing 24 (1), 20-40, 2015 | 22 | 2015 |
Katrin ZulaufPost-Doc Researcher University of KasselVerified email at wirtschaft.uni-kassel.de
