Ralf Wagner
Ralf Wagner
SVI Endowed Professor for International Direct Marketing, University of Kassel (Germany)
Verified email at wirtschaft.uni-kassel.de - Homepage
TitleCited byYear
Contemporary marketing practices in Russia
R Wagner
European Journal of Marketing, 2005
792005
Putting sustainable supply chain management into base of the pyramid research
RU Khalid, S Seuring, P Beske, A Land, SA Yawar, R Wagner
Supply Chain Management: An International Journal, 2015
682015
Fehlende Werte in der Marktforschung
R Decker, R Wagner, T Temme
Marktforschung: Methoden, Anwendungen, Praxisbeispiele, 1999
571999
An internet‐based approach to environmental scanning in marketing planning
R Decker, R Wagner, SW Scholz
Marketing Intelligence & Planning, 2005
532005
Fehlende Werte: Ursachen, Konsequenzen und Behandlung
R Decker, R Wagner
Handbuch Marktforschung, 2007
502007
Marketingforschung-Methoden und Modelle zur Bestimmung des Käuferverhaltens
R Decker, R Wagner
462002
The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study
C Falkenreck, R Wagner
Journal of Marketing Management 27 (3-4), 225-242, 2011
352011
Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures
C Falkenreck, R Wagner
Corporate Reputation Review 13 (1), 20-37, 2010
332010
Green supply chain management in food retailing: survey-based evidence in Croatia
K Petljak, K Zulauf, I Štulec, S Seuring, R Wagner
Supply Chain Management: An International Journal, 2018
322018
Marketingforschung
R Decker, R Wagner
Methoden und Modelle zur Bestimmung des Käuferverhaltens, München, 2002
312002
The Internet of Things–Chance and challenge in industrial business relationships
C Falkenreck, R Wagner
Industrial Marketing Management 66, 181-195, 2017
292017
Strategisches Marketing
R Decker, F Kroll, M Meißner, R Wagner
Marketing, 39-68, 2015
252015
Entrepreneurial ecosystems: A systematic review
P Maroufkhani, R Wagner, WKW Ismail
Journal of Enterprising Communities: People and Places in the Global Economy, 2018
242018
The number of clusters in market segmentation
R Wagner, SW Scholz, R Decker
Data analysis and decision support, 157-176, 2005
222005
The impact of missing values on PLS model fitting
M Parwoll, R Wagner
Challenges at the interface of data analysis, computer science, and …, 2012
212012
Identifying patterns of customer response to price endings
R Wagner, KS Beinke
Journal of Product & Brand Management, 2006
182006
Is your perception of luxury similar to mine? A concept made of absolute and relative features
R Wagner, T Urkmez
Journal of Euromarketing 24 (1), 20-40, 2015
162015
Detecting, assessing and monitoring relevant topics in virtual information environments
J Ontrup, H Ritter, SW Scholz, R Wagner
IEEE Transactions on Knowledge and Data Engineering 21 (3), 415-427, 2008
162008
Log-lineare Modelle und Logit
R Decker, R Wagner
Marktforschung: Methoden, Anwendungen, Praxisbeispiele, 2000
162000
Intimacy of the Russian upper middle class with luxury fashion
A Peshkova, T Urkmez, R Wagner
Journal of Global Scholars of Marketing Science 26 (2), 152-173, 2016
132016
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