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Dr. Waseem Hassan
Dr. Waseem Hassan
Assistant Professor International Business & Marketing, National University of Sciences and Technology
Verified email at nbs.nust.edu.pk
Title
Cited by
Cited by
Year
Creating brand equity by leveraging value creation and consumer commitment in online brand communities: A conceptual framework
J Zhang, R Shabbir, C Pitsaphol, W Hassan
International Journal of Business and Management 10 (1), 80, 2015
482015
Cross talk between nitric oxide and phytohormones regulate plant development during abiotic stresses
F Nawaz, RN Shabbir, M Shahbaz, S Majeed, M Raheel, W Hassan, ...
Phytohormones: Signaling Mechanisms and Crosstalk in Plant Development and …, 2017
422017
Another sleepless night: Does a leader's poor sleep lead to subordinate's poor sleep? A spillover/crossover perspective
H Tariq, Q Weng, TN Garavan, A Obaid, W Hassan
Journal of sleep research 29 (1), e12904, 2020
302020
Generating marketing outcomes through Internet of things (Iot) technologies
B Tariq, S Taimoor, H Najam, R Law, W Hassan, H Han
Sustainability 12 (22), 9670, 2020
192020
Synthetic evaluation of China’s regional low-carbon economy challenges by Driver-Pressure-State-Impact-Response model
W Pan, MA Gulzar, W Hassan
International Journal of Environmental Research and Public Health 17 (15), 5463, 2020
172020
China’s pathway towards solar energy utilization: transition to a low-carbon economy
MA Gulzar, H Asghar, J Hwang, W Hassan
International journal of environmental research and public health 17 (12), 4221, 2020
152020
Molecular epidemiology and outcome of carbapenem-resistant Enterobacterales in Saudi Arabia
BM Alraddadi, ELG Heaphy, Y Aljishi, W Ahmed, K Eljaaly, ...
BMC Infectious Diseases 22 (1), 542, 2022
132022
The dynamics of value creation in online brand communities: Strategy Map Approach
R Shabbir, C Pitsaphol, W Hassan
Information Management and Business Review 7 (1), 48-58, 2015
92015
Phytohormones-Signaling Mechanisms and Crosstalk in Plant Development and Stress Responses
F Nawaz, N Shabbir, M Shahbaz, S Majeed, M Raheel, W Hassan, ...
InTech, 2017
82017
Effect of brand popularity on customer pre-purchase dissonance, customer satisfaction and brand trust: A study of household appliances industry in Pakistan
W Hassan, R Shabbir, RMS Yaqub, S Imran
Science International 28 (2), 2016
72016
Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan
MN Shahid, W Hassan, L Sadaf
Journal of Political Marketing, 1-30, 2021
52021
Development of Piezoelectric Harvesting System as An Alternative Renewable Energy for Automated Street Light in Malaysia
MIF Kamardan, AZ Annuar, HA Zakaria, W Ahmed, WHW Hassan
Journal of Advanced Manufacturing Technology (JAMT) 15 (2), 2021
32021
Effects of Cause-related Marketing (CRM) on Buying Decision: Does it Matter in FMCG Sector
R Shabbir, AS Khan, W Hassan
City University Research Journal, 142-152, 2017
32017
Managing consumer commitment through online brand communities: Empirical evidence from China
J Zhang, R Shabbir, C Pitsaphol, W Hassan
European Scientific Journal 11 (1), 2015
32015
Cognitive dissonance creation by cultural and psychological factors and its effects on consumer decision making process
W Hassan, S Chuanmin, MA Gulzar, F Ghazanfar, R Shabbir
Research on Humanities and Social Sciences 4 (8), 37-41, 2014
32014
Electronic surveillance consequences: The dark side of technology at workplace
W Hassan, R Shabbir, M Bashir, J Akram
Pacific Business Review International 11 (9), 157-170, 2019
22019
Portable low cost electrocardiogram ambulatory support system for cardiologists
SAR Naqvi, SR Khan, W Hassan, C Yi
2012 IEEE Global High Tech Congress on Electronics, 121-126, 2012
22012
A comparison of pre-weaning growth performance of calves fed milk replacer or whole milk.
AB Chik, WEW Hassan, Z Ismail, S Haron
11984
Challenge feeding of concentrates to lactating local Indian dairy (LID) cows.
AB Chik, N Yusof, WEW Hassan, TK Lai
11981
MODEL OF RULE PARAMETER CREATION FOR WAFER SCRAP PREVENTION IN THE APPLIED MATERIALS CENTURA 5200 METAL ETCHER PROCESS
MZ Deraman, Z Ebrahim, G Omar, WF Hassan, A Chik, Z Darmawan
Journal of Advanced Manufacturing Technology (JAMT) 17 (3), 2023
2023
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