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Dr. Rebecca Bulander
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Comparison of different approaches for mobile advertising
R Bulander, M Decker, G Schiefer, B Kolmel
Second IEEE International Workshop on Mobile Commerce and Services, 174-182, 2005
962005
Maturity model of digitization for SMEs
F Blatz, R Bulander, M Dietel
2018 IEEE International Conference on Engineering, Technology and Innovation …, 2018
872018
Specific challenges for small and medium-sized enterprises (SME) in m-business-a SME-suitable framework for mobile services
M Decker, G Schiefer, R Bulander
International Conference on E-business 2, 169-174, 2006
672006
A conceptual framework of serious games for higher education: Conceptual framework of the game INNOV8 to train students in business process modelling
R Bulander
2010 International Conference on e-Business (ICE-B), 1-6, 2010
582010
Design thinking process model review
L Waidelich, A Richter, B Kölmel, R Bulander
2018 IEEE International Conference on Engineering, Technology and Innovation …, 2018
532018
Customer-Relationship-Management-Systeme unter Nutzung mobiler Endgeräte
R Bulander
KIT Scientific Publishing, 2008
242008
Enabling personalized and context sensitive mobile advertising while guaranteeing data protection
R Bulander, M Decker, G Schiefer, B Kölmel
Proceedings of EURO mGOV 2005, 445C454, 2005
232005
Advertising via mobile terminals–delivering context sensitive and personalized advertising while guaranteeing privacy
R Bulander, M Decker, G Schiefer, B Kölmel
E-business and Telecommunication Networks: Second International Conference …, 2007
222007
m-Advertising: Werbung mit mobilen Endgeräten–ein Überblick
M Decker, R Bulander, T Högler, G Schiefer
Gesellschaft für Informatik eV, 2006
222006
Digital service innovation and smart technologies: developing digital strategies based on industry 4.0 and product service systems for the renewal energy sector
P Weiß, B Kölmel, R Bulander
Tiziana Russo-Spenaand Cristina Mele 274, 2016
172016
Kontextsensitive Werbung auf mobilen Endgeräten unter Wahrung des Datenschutzes
R Bulander, M Decker, G Schiefer, T Högler
Perspektiven des Mobile Business: Wissenschaft und Praxis im Dialog, 19-34, 2005
162005
A Platform for Mobile Service Provisioning Based on SOA-Integration
M Decker, R Bulander
E-business and Telecommunications: 4th International Conference, ICETE 2007 …, 2009
122009
A SME-friendly framework for the provision of mobile services
M Decker, G Schiefer, R Bulander
2006 International Conference on Mobile Business, 9-9, 2006
122006
A Review of Product-service System Design Methodologies.
A Richter, P Glaser, B Kölmel, L Waidelich, R Bulander
ICETE (1), 121-132, 2019
112019
Mega-Trend Individualisierung: Personalisierte Produkte und Dienstleistungen am Beispiel der Verpackungsbranche
B Kölmel, T Pfefferle, R Bulander
Dialogmarketing Perspektiven 2018/2019: Tagungsband 13. wissenschaftlicher …, 2019
112019
A literature survey on objectives and success factors of mobile CRM projects
M Hartel, R Bulander, M Decker
Proceedings of Second European Conference on Mobile Government, 222-232, 2006
112006
Herausforderungen im Social CRM und Mobile Business
R Bulander
Dialogmarketing Perspektiven 2010/2011: Tagungsband 5. wissenschaftlicher …, 2011
102011
Digitalisation and Future Challenges in Rural Areas: An Open Innovation based Research.
A Richter, L Waidelich, B Kölmel, R Bulander, P Glaser, M Proske, ...
ICETE (1), 153-159, 2019
92019
Usability requirements for complex cyber-physical systems in a totally networked world
B Kölmel, R Bulander, U Dittmann, A Schätter, G Würtz
Collaborative Systems for Smart Networked Environments: 15th IFIP WG 5.5 …, 2014
92014
Statistik für Wirtschaft und Technik
K Specht, R Bulander, W Gohout
Oldenbourg Wissenschaftsverlag Verlag, 2012
92012
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Articles 1–20