Indrajit SINHA
Indrajit SINHA
Associate Professor, Fox School of Business, Temple University
Verified email at - Homepage
Cited by
Cited by
Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance
WS DeSarbo, C Anthony Di Benedetto, M Song, I Sinha
Strategic management journal 26 (1), 47-74, 2005
Consumer-level factors moderating the success of private label brands
R Batra, I Sinha
Journal of retailing 76 (2), 175-191, 2000
Reference price research: Review and propositions
T Mazumdar, SP Raj, I Sinha
Journal of marketing 69 (4), 84-102, 2005
The effect of consumer price consciousness on private label purchase
I Sinha, R Batra
International journal of research in marketing 16 (3), 237-251, 1999
An integrated approach toward the spatial modeling of perceived customer value
I Sinha, WS DeSarbo
Journal of marketing research 35 (2), 236-249, 1998
Customer value analysis in a heterogeneous market
WS Desarbo, K Jedidi, I Sinha
Strategic Management Journal 22 (9), 845-857, 2001
Cost transparency: The net's real threat to prices and brands
I Sinha
Harvard Business Review 78 (2), 43-43, 2000
Consumers' perceptions of promotional framing of price
I Sinha, MF Smith
Psychology & Marketing 17 (3), 257-275, 2000
The impact of price and extra product promotions on store preference
MF Smith, I Sinha
International Journal of Retail & Distribution Management, 2000
The impact of culture on brand perceptions: a six‐nation study
T Foscht, C Maloles, B Swoboda, D Morschett, I Sinha
Journal of Product & Brand Management, 2008
Determinants of customers’ acceptance of electronic payment system in Indian banking sector–a study
S Roy, I Sinha
International Journal of Scientific and Engineering Research 5 (1), 177-187, 2014
Retaining or returning? Some insights for a better understanding of return behaviour
T Foscht, K Ernstreiter, C Maloles, I Sinha, B Swoboda
International Journal of Retail & Distribution Management, 2013
Role of market turbulence in shaping pricing strategy
MF Smith, I Sinha, R Lancioni, H Forman
Industrial Marketing Management 28 (6), 637-649, 1999
Extending the Miles and Snow strategic framework: Strategic types, capabilities, environmental uncertainty, and firm performance
W DeSarbo, A Di Benedetto, M Song, IJ Sinha
Strategic Management Journal 26 (1), 47-74, 2005
REVERSE PSYCHOLOGY MARKETING The Death of Traditional Marketing and the Rise of the New “Pull” Game
I Sinha, T Foscht
Palgrave MacMillan, 2007
Consumer evaluations of price and promotional restrictions—a public policy perspective
I Sinha, R Chandran, SS Srinivasan
Journal of Public Policy & Marketing 18 (1), 37-51, 1999
A stochastic multidimensional unfolding approach for representing phased decision outcomes
WS DeSarbo, DR Lehmann, G Carpenter, I Sinha
Psychometrika 61 (3), 485-508, 1996
A conceptual model of the role of situational type on consumer choice behavior and consideration sets
I Sinha
ACR North American Advances, 1994
Factors affecting customers’ adoption of electronic payment: an empirical analysis
S Roy, I Sinha
IOSR Journal of Business and Management 19 (12), 76-90, 2017
Mobile Wallet service Utilisation in India: emperical analysis of user trust and acceptance factors
I Sinha
International Journal of Scientific & Engineering Research 7 (4), 1762-1772, 2016
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