Lakshman Krishnamurthi
Lakshman Krishnamurthi
Professor of Marketing, Kellogg School, Northwestern University
Bestätigte E-Mail-Adresse bei kellogg.northwestern.edu
Titel
Zitiert von
Zitiert von
Jahr
An empirical analysis of the relationship between brand loyalty and consumer price elasticity
L Krishnamurthi, SP Raj
Marketing science 10 (2), 172-183, 1991
6501991
A comparative analysis of reference price models
RA Briesch, L Krishnamurthi, T Mazumdar, SP Raj
Journal of Consumer Research 24 (2), 202-214, 1997
6081997
Late mover advantage: How innovative late entrants outsell pioneers
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing research 35 (1), 54-70, 1998
5801998
On the go: How mobile shopping affects customer purchase behavior
RJH Wang, EC Malthouse, L Krishnamurthi
Journal of retailing 91 (2), 217-234, 2015
4762015
Asymmetric response to price in consumer brand choice and purchase quantity decisions
L Krishnamurthi, T Mazumdar, SP Raj
Journal of consumer research 19 (3), 387-400, 1992
3731992
A model of brand choice and purchase quantity price sensitivities
L Krishnamurthi, SP Raj
Marketing Science 7 (1), 1-20, 1988
3371988
Measuring the dynamic effects of promotions on brand choice
P Papatla, L Krishnamurthi
Journal of Marketing Research 33 (1), 20-35, 1996
2941996
The effect of differences in the number of attribute levels on conjoint results
DR Wittink, L Krishnamurthi, DJ Reibstein
Marketing Letters 1 (2), 113-123, 1990
2541990
Analysis of new product diffusion using a four-segment trial-repeat model
M Hahn, S Park, L Krishnamurthi, AA Zoltners
Marketing Science 13 (3), 224-247, 1994
2161994
Customizing promotions in online stores
J Zhang, L Krishnamurthi
Marketing science 23 (4), 561-578, 2004
2092004
The advantages of entry in the growth stage of the product life cycle: An empirical analysis
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing Research 36 (2), 269-276, 1999
1981999
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
S Gopinath, JS Thomas, L Krishnamurthi
Marketing Science 33 (2), 241-258, 2014
1742014
Comparing derived importance weights across attributes
DR Wittink, L Krishnamurthi, JB Nutter
Journal of consumer Research 8 (4), 471-474, 1982
1671982
The effect of advertising on consumer price sensitivity
L Krishnamurthi, SP Raj
Journal of Marketing Research 22 (2), 119-129, 1985
1271985
Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis
V Shankar, L Krishnamurthi
Journal of Retailing 72 (3), 249-272, 1996
1241996
Demand dynamics in the seasonal goods industry: An empirical analysis
GP Soysal, L Krishnamurthi
Marketing Science 31 (2), 293-316, 2012
1072012
Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship
L Krishnamurthi, P Papatla
Journal of Retailing 79 (2), 121-135, 2003
832003
A probit model of choice dynamics
P Papatla, L Krishnamurthi
Marketing Science 11 (2), 189-206, 1992
751992
Channel pass-through of trade promotions
V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi
Marketing Science 29 (2), 250-267, 2010
682010
Conjoint models of family decision making
L Krishnamurthi
International Journal of Research in Marketing 5 (3), 185-198, 1988
661988
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20