Margot van Mulken
Title
Cited by
Cited by
Year
Puns, relevance and appreciation in advertisements
M Van Mulken, R Van Enschot-van Dijk, H Hoeken
Journal of pragmatics 37 (5), 707-721, 2005
1392005
The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries
M Van Mulken, R Le Pair, C Forceville
Journal of Pragmatics 42 (12), 3418-3430, 2010
1282010
Finding irony: An introduction of the verbal irony procedure (VIP)
C Burgers, M Van Mulken, PJ Schellens
Metaphor and Symbol 26 (3), 186-205, 2011
1102011
Politeness markers in French and Dutch requests
M Van Mulken
Language Sciences 18 (3-4), 689-702, 1996
981996
Finding the tipping point: Visual metaphor and conceptual complexity in advertising
M Van Mulken, A van Hooft, U Nederstigt
Journal of Advertising 43 (4), 333-343, 2014
782014
Are you being served?: A genre analysis of American and Dutch company replies to customer inquiries
M Van Mulken, W van der Meer
English for Specific Purposes 24 (1), 93-109, 2005
652005
Analyzing rhetorical devices in print advertisements
M Van Mulken
Document design 4 (2), 114-128, 2003
652003
Verbal irony: Differences in usage across written genres
C Burgers, M Van Mulken, PJ Schellens
Journal of Language and Social Psychology 31 (3), 290-310, 2012
582012
Type of evaluation and marking of irony: The role of perceived complexity and comprehension
C Burgers, M van Mulken, PJ Schellens
Journal of Pragmatics 44 (3), 231-242, 2012
582012
Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures
R Van Enschot, H Hoeken, M van Mulken
Information Design Journal 16 (1), 35-45, 2008
522008
Testing methods on an artificially created textual tradition
PV Baret, C Macé, P Robinson, C Peersman, R Mazza, J Noret, E Wattel, ...
International workshop, Date: 2004/09/01-2004/09/02, Location: Louvain-la …, 2006
372006
Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements.
M Van Mulken, R Enschot, H Hoeken
Information Design Journal & Document Design 13 (2), 2005
372005
Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements.
M Van Mulken, R Enschot, H Hoeken
Information Design Journal & Document Design 13 (2), 2005
372005
The use of co-textual irony markers in written discourse
C Burgers, M van Mulken, PJ Schellens
Humor 26 (1), 45-68, 2013
252013
Shock Waves in Text Traditions: Cardiograms of the Medieval Literature
E Wattel, M Van Mulken
Studies in Stemmatology, 105-121, 1996
201996
Wolves, confederates, and the happy few: The influence of comprehension, agreement, and group membership on the attitude toward irony
M van Mulken, C Burgers, B van der Plas
Discourse Processes 48 (1), 50-68, 2010
192010
Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European Countries.
A van Hooft, M van Mulken, U Nedertigt
Advances in Advertising Research (Vol. IV), 351-364, 2013
172013
Rhetorical figures in TV commercials The occurrence of schemes and tropes and their effects on commercial likeability 1
R Enschot, C Beckers, M Mulken
Information Design Journal 18 (2), 138-147, 2010
172010
Weighted formal support of a pedigree
E Wattel, MP van Mulken
Studies in stemmatology, 135-169, 1996
171996
0n verbal irony, images and creativity: A corpus-analytic approach
C Burgers, M van Mulken, P Schellens
Creativity and the Agile Mind: A Multi-Disciplinary Study of a Multi-Faceted …, 2013
142013
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